M&C Saatchi Consulting

We're thrilled to share that Re (M&C Saatchi Consulting) has twelve finalists at this year's AGDA Awards 🏆 with six incredible client partners: Branding: New Zealand Rugby Design for Good, Brand Expression: Woolworths Group Apps and Games, Design Effectiveness: Kit Sounds Design: Youi Insurance Branding, Small Business: Snap Send Solve Motion, Website design: ROLUS Beverages, Inc. AGDA (The Australian Graphic Design Association Limited) is the peak national organization representing the Australian graphic design industry, recognizing the best work in the region and beyond. Huge congrats to our teams & friends at Woolworths, NZR+, ROLUS, Kit, Youi, and Snap Send Solve. #AGDA #awards #finalists #experiencedesign #brand #motion #digital

"We have to be clear as a company as to which messages resonate with which customers.” -  Linda Bethea, Chief Marketing Officer, and Gemma Hart, SVP Corporate Affairs, Danone Our teams were thrilled to attend The Marketing Society’s annual Changemakers Conference that was hosted this year at Advertising Week New York 2024.   With this year’s conference theme being IMPACT, one of our favorite conversations that took the Changemakers stage featured Linda Bethea, Chief Marketing Officer, and Gemma Hart, SVP Corporate Affairs, Danone. They led a very important conversation that explored how being purpose-driven increases business performance and community impact. As well, they shared insights as to how Danone uses their business as a force for good. Thank you to The Marketing Society and Advertising Week New York for a brilliant series of IMPACT-led sessions. #AdvertisingWeek #NewYork #TheMarketingSociety #Brand #Purpose #MarketingLeadership

How did we help a game-changing brand show that plants are the better choice for health and performance? FȲTA (pronounced FIGHT-ah), a start-up set to disrupt the active nutrition market, recognized a need for plant-based nutrition, as existing products in the category were either misleading or lacking in quality. The founders are behind the groundbreaking Netflix documentary, “The Game Changers”, which toppled widely held false assumptions of a plant-based diet. Backed by scientists and proven by athletes, it was seen by 200 million people around the world and resulted in a measurable shift in eating patterns. Re (M&C Saatchi Consulting) & Fluency M&C Saatchi partnered with FȲTA on their goal to challenge category conventions and reposition plants as the better choice for health and performance. Like any start-up, a solid foundation was needed to build the brand. Leading with insight, we unlocked that health is the number one priority for consumers, however, they feel that the nutrition space is flooded with misinformation and sub-par products that don’t deliver. These findings paved the path to the strategic narrative 'The power to reach your best'. Resulting in a brand grounded in the purpose of protecting and promoting the health of people and the planet, through powerful, effective and sustainable products. Learn more about how the FȲTA brand was brought to life ➡️ https://bit.ly/3YuqyOx #mcsaatchi #consumerinsights #research #ecommerce #brandidentity

Congratulations to Nadja Bellan-White (she/her/ella), CEO, SS+K, on being selected as a Campaign US 2024 40 Over 40 List honoree! Rhonda Hiatt, our CEO, Clear M&C Saatchi, a part of M&C Saatchi Consulting, accepted the award on Nadja's behalf at this year’s ceremony. It was an inspiring evening celebrating senior leaders who have built meaningful careers that rising stars can look up to. M&C Saatchi Group #CampaignUS40Over40 #mcsaatchi #leadership

Is AI a friend or foe? Zaid Al-Qassab, our Global CEO, M&C Saatchi Group, recently spoke with Tom Mackenzie, Lizzy Burden & Guy Johnson at Bloomberg Television and emphasized that AI is not a threat to human creativity but rather a tool that enables our creatives to unlock even more innovative solutions for our clients. 🎥 Watch more below ⬇️ #mcsaatchi #AI #creativity #brandbuilding #humancreativity

How do you empower one of the largest asset management firms to look into the future and beyond? When Franklin Templeton, an asset management company with 75+ years of heritage, acquired Legg Mason they became the world’s 6th largest investment fund. The acquisition significantly increased Franklin Templeton’s scale and capability, giving clients access to specialist local expertise, while enjoying the confidence that comes with working with a firm of a global size. To evolve for a new era, the answer was in the archives: Benjamin Franklin — a pioneer, entrepreneur and renaissance man who could think beyond his time. His characteristics led to the creative idea 'Hello Progress’. Re (M&C Saatchi Consulting) partnered with Franklin Templeton to create a new brand that was flexible, dynamic, and rich with colour — a brand that allows internal teams and partners to create with ease. Learn more about the brand transformation and explore how the ‘Hello Progress’ global campaign spanned 14 markets across 8 languages ➡ https://bit.ly/3TLU7rT #MCSaatchi #Branding #Innovation #Typography #BrandIdentity #Digital #Design

Listen here ➡ bit.ly/3ZziDAg Rhonda Hiatt, CEO, Clear M&C Saatchi, a part of M&C Saatchi Consulting, recently joined Christophe Lachnitt, Founder, Superception Podcast for a conversation on the future of retail. Tune in to the episode to learn more about the: ◾ Current state of retail  ◾ Impact of emerging technologies on CX ◾ Role of employee experience in retailer success ◾ Balance between personalization and privacy #retail #experience #CX #brand #podcast #mcsaatchi

Shaping the future and propelling growth through innovative strategies and transformative experiences for our clients is what we do best. Explore the beliefs that inspire us to accelerate growth for the world’s most iconic brands ⬇️ Keen to learn more? Connect with us here: https://lnkd.in/eet3bRvU #mcsaatchiconsulting #businesstransformation #brand #innovation #experience

Week three of M&C Saatchi Group's Open House, our annual free training programme, has arrived! Our very own Allison Zelby, Director, Clear M&C Saatchi, Tom Hume, Associate Creative Director and Fraser Donaldson, Design Director, Re (M&C Saatchi Consulting) will lead a session exploring how strategists, designers & innovators collaborate with clients to create compelling brands, transformative customer experiences, and new products and services. A huge thanks to the 3,000+ registered participants for joining our fifth annual Open House, along with the 1,000+ more participants in our M&C Saatchi Group AUNZ programme that is running simultaneously. To learn more: https://lnkd.in/d9pw8xr6 #mcsaatchi #openhouse #careers #brand #customerexperience #strategy #innovation #design

Are you ready to make ambitious growth happen? At M&C Saatchi Consulting we combine rigor and creativity to deliver winning brands, compelling experiences, and innovation at speed. We’re a global team of 300+ thinkers, designers, and makers, operating at the intersection of strategy, design and tech. Watch below ⬇️ to discover four key business challenges we’re at the ready to partner with you on to accelerate growth. To learn more about how we transform brands and experiences: https://lnkd.in/eet3bRvU #mcsaatchiconsulting #businesstransformation #acceleratinggrowth #brandbuilding