When the world seems an uncertain place, KFC UK & Ireland is letting Metro.co.uk readers know there’s one thing they can rely on: chicken 🍗
In this striking cover wrap, Metro helped bring KFC’s creative concept to life by enabling the chicken chain to react to headlines. We loved working with Mother and Mindshare on this fun and engaging creative, delivering KFC’s campaign on our most premium offering.
Jo Mazenko, Commercial Director at Metro, said: “Metro cover wraps are like posters on the move, making KFC’s attention-grabbing creative unmissable by not only Metro’s 2.5m readers but also fellow commuters up and down the nation.
It’s proven that ads that interact with newspaper content have a 72% increase in attentive seconds per 1000 impressions. We also know that 62% of Metro readers spend more money on days they commute and 64% use the commute to plan ahead, proving Metro to be the perfect vehicle to engage a young, urban audience with KFC’s ‘believe’ campaign.”
Mother, said: “You don’t have to read the Metro to know it’s a mad world out there and there’s so little we can all believe in anymore. But Chicken, yeah you can still believe in that.”
Mindshare said: “What better way to make a splash than wrapping Metro? Big thanks to the team for being a great partner and making this the best it could be.”
Pick up a copy of Metro today! 📰
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