Marketing Signals

Need some inspo for your #digitalPRcampaigns or #socialmedia activity? Good news! November is jam packed with hooks, topics and events that could work wonders for your client campaigns 🙌🏻. Whether you’re planning your #content campaigns in advance or saving the dates for some potential reactive opportunities, our #DigitalPR team has collated some of the best hooks to consider throughout the next month 👇🏻 🍏 National Diabetes Month 🧠 Men’s Health Awareness Month/Movember 🌿 Fri 1st Nov - World Vegan Day 🎇 Tues 5th Nov - Bonfire Night 😓 Tues 5th Nov - International Stress Awareness Week 🇺🇸 Tues 5th Nov - US Presidential Election 🕊 Sun 10th Nov - Remembrance Sunday 🤝 Mon 11th Nov - Armistice Day  👑 Thurs 14th Nov - Birthday of King Charles  👨🏻 Tues 19th Nov - International Men’s Day 🖤 Friday 29th Nov - Black Friday Sales Event

Why is Gareth Hoyle hiring journalists for Marketing Signals? ..and why do journalists love working in his agency? - They come with the right set of expertise for running digital PR campaigns - They are easy to train - They thrive in flexible working environments with manageable workloads. What do you think about hiring journalists for an SEO or marketing agency? 🤔👇

Labour is considering new legislation to allow employees to request a #fourdayweek under plans to increase #flexibleworking. We adopted the #4dayworkweek well over two years ago and it has: 🚀 Improved productivity levels 🧘🏻♂️ Boosted employee wellbeing 💰 Assisted employees with higher living costs Are you wondering how you could implement a 4 day week in your business or worried about whether it will work for you? 🤔 Our MD Gareth Hoyle shared his insights with Deel on how to successfully make the move. Find how you can implement a 4 day week, the pros and cons of shifting to the #futureofwork PLUS how to structure it to ensure a smooth transition 👇🏻 https://lnkd.in/e5vzbF4B

Want to create a healthier workplace for your marketing team? Our founder, Gareth Hoyle, contributed to this article on cultivating mental wellness in the marketing industry 🧠 - just in time for #WorldMentalHealthDay. Learn practical strategies for reducing stress, promoting open communication, and building a supportive work environment ✨

Working in PR can be tough 😬 While poor mental wellbeing isn’t just an issue in the PR industry, there are certain norms specific to the industry which don’t help - including the ‘always on’ mentality and the pressure to deliver high quality results and hit client targets 🎯 . Ahead of #WorldMentalHealthDay next week, here are some top tips for looking after your #mentalhealth and #managingstress whether you work in PR or not: 🙅🏻♀️ Set boundaries 🧘🏻♀️ Practice mindfulness ☕ Take proper breaks ⏰ Know when you work best ❤️ Be kinder to yourself For more tips head to our #blog: https://lnkd.in/etAW5k5g

Analysis from Cornerstone OnDemand, which looked at 40TB worth of #jobmarket data, found that there was more demand for human or ‘#softskills’ than #digitalskills. This is despite AI and #machinelearning job postings increasing by 66% globally. Our MD, Gareth Hoyle, spoke to IT Pro UK about the importance of #peopleskills … “My view is that people skills are key to make a business and a team work successfully. When #recruiting, I want to see candidates who are self-starters who can demonstrate strong #communication skills, able to solve problems and generally have that ambition to learn. I also look for people who can work successfully and efficiently whilst working from home or in a hybrid environment, something that is particularly important to my business. Candidates with an understanding of digital tools #AI may be beneficial, but not completely essential as they can be learnt on the job. Employees who are already trained to use AI and other digital tools will be expected to keep their skills up to date as new technologies are introduced, therefore it wouldn’t be difficult for new team members to get trained up alongside them. Plus, AI technology is still relatively new and many are continuously evolving to make them more effective and user friendly, meaning that regular training will be needed for everyone to understand how to use them accurately.” You can read the full article here 👉🏻 https://lnkd.in/eUyU6EF4

Let’s talk awareness days in #DigitalPR 👇🏻 Should they be a part of your #strategy or not? 🤷🏻♀️ It’s crucial to only use them when: 🤝 They align with your values 🎯 They’re #relevant to your brand or business  🧠 You can add to the conversation with interesting insights Pick a few that you’ll use in your #campaigns but don’t go overboard with every #awarenessday or event that you come across. While it’s ok to have fun, the link shouldn’t be too tenuous 🔗.

Let's talk newsjacking in #DigitalPR ⬇️ Ever thought about capitalising on breaking news to boost your online visibility? That's where newsjacking comes in. By offering timely analysis or opinion, you can position yourself as an expert and, if successful, land tons of backlinks. But what is the key to a successful reactive campaign? ✔️ Be ready ⏱️ Newsjacking requires quick action. ✔️ Be valuable 💬 Offer insightful commentary. ✔️ Build relationships 🤝🏼 Repeatedly providing quality commentary leads to trust.

Less stress ✅ More energy ✅ More flexibility ✅ Improved productivity ✅ Just some of the benefits of the #fourdayweek! 🙌🏻 Alice Lang, our Senior Digital PR Executive, spoke to The Times about her experience working the four day week. Including how her #worklifebalance has improved drastically and how she’s happier and more #productive. 👇🏻 https://lnkd.in/eS54Ahki For companies that decide to go from five days to four, the move requires careful planning. Alice Lang, 30, said her firm split the workforce into two teams who alternate between working Monday to Thursday and Tuesday to Friday. “This ensures every employee has a four-day work week each week, but with alternating two-day and four-day weekends.” Before the switch, brought in last March, she worked seven hours a day; she now does eight. “My work-life balance has improved drastically. When I worked five days, I worked all day, packed workouts, cooking and some socialising into my evenings, and like most 9-5ers, would be knackered by Friday.” Now, she said: “I’m less stressed and, generally, happier, which naturally impacts the quality of my work. I find I can concentrate more, have fewer dips in energy, and just feel more productive. I believe I get the same amount of work done in four days as I used to in five, and my long weekends mean I can go on lots of city breaks. I’d say it’s increased my loyalty to the company, too.” #Productivity #Flexibleworking #Remoteworking

Do you respond to lots of journalist requests but find your comments/experts aren't being used in the final articles? 🤔 When writing your tips - make sure you're offering something insightful, different or even quirky. Something they can't find through a quick Google search basically. This helps you stand out in their inbox as it'll be different from the 100s of other experts/comments coming in. 📨 Remember to be quick too. Comments that timely, relevant AND interesting will result in more coverage for you and your client 🔗.