Maverick Media

Check out this thought-provoking article from Andrew Hammond, Creative Director here at Maverick Media, which highlights a common pitfall in games marketing, and emphasizes the importance of understanding core human drives, revealing who players can become, not just what they can do. Bravo Andy 👏 🎮 🕹 https://lnkd.in/ed8i37AV Keywords Studios MediaCat Magazine #CreativeAgency #GamingMarketing #PR #CreativeAgency

We recently collaborated with our clients The Pokémon Company International on a campaign for the globally popular Pokémon GO app. You can see the spot below which includes a ground-breaking virtual production process and a range of pre and post-production expertise from across the Maverick Media team. It’s been an absolute pleasure collaborating on the crafting of this cinematic trailer which celebrates the arrival of a Gigantamax gameplay element in Pokémon GO.

Maverick's Head of Client Services Tom Atkinson gave his opinion to The Drum about the value of honest conversations between clients and agencies. Check out the article below: https://lnkd.in/eapK6tFd Keywords Studios #GamingIndustry #Advertising #PR #Gaming #CreativeAgency Tom Atkinson, head of client services, Maverick Media: “Keeping quiet is the ultimate no-no. It betrays a transactional approach to the relationship, where the agency partner isn’t invested enough in a client’s business to consider this kind of tricky conversation as worth the effort. And while having these ‘truth’ moments isn’t necessarily the responsibility of the agency, per se, it’s surely one of the behaviors that we should be encouraging as trusted agency partners and, of course, customers. Content and delivery are everything, of course. I’ve never worked with a client that wasn’t interested in feedback about its product, brand or business, but I’ve seen a fair few agencies crash and burn because they confuse narrowly-held ‘research group of one’ opinions with genuine insights and measured comment. And a little humility never goes amiss either. Identifying a potential issue or opportunity shouldn’t leave a client feeling exposed or an agency feeling triumphant. It should challenge and support in equal measure, or it likely won’t get past that first phone call anyway.”

We are super-excited to announce that we have been shortlisted for Service Provider at this years TIGA Awards! Well done to the team at Maverick and all other nominees 🥇 🏆 🕹 Keywords Studios #TIGA #IndustryAwards #GamingAdvertising #Marketing

Our Head of Client Services Tom Atkinson spoke to The Drum about how behaviour is everything in developing strong client relationships from one off projects to retainers.   https://lnkd.in/eUYRZtUA  “Above all, it’s about behaviors. There’s often a pervading sense that a retainer is won when the final deal is done. But that’s a myth and suggests that successful client relationships are a science, that it’s possible to follow a series of steps towards retainer greatness and watch the revenue roll in. The truth is different. Good agencies behave their way into retained pieces of business and, like any relationship, there should be an equal mix of passion, authenticity and jeopardy in the behavior that’s involved. Passion is about going the extra mile, building teams of people who believe in a client’s brand, whose brand knowledge becomes a ‘brain trust’ with value beyond project delivery. Authenticity is the integrity to give a differing perspective or even fess up to failures in service of something bigger than the here and now. And jeopardy is the confidence to take a risk. To invest in a project that has potential but not yet a budget, or to innovate when business as usual would be the easier option.” Keywords Studios #CreativeAgency #GamingAgency #Gaming #PR #Advertising

We are excited to share the announce trailer for Ubisoft Just Dance VR combining live action and VR gameplay! https://lnkd.in/eqXJKyPb © 2024 Ubisoft Entertainment - Just Dance VR has been developed by Ubisoft Paris Studio in collaboration with Soul Assembly. Keywords Studios #gamingagency #advertising #JustDanceVR #VirtualReality

Maverick 'Meet the Team' alert 💪 🥇 🕹 👏 It's been a busy year 🙌 , and a while since we introduced you to one of our awesome team members here at Maverick. Step forward and take the kudos you deserve Amina Chafai, film-loving gamer, chief organiser and all-round excellent Production and Operations Assistant. Keywords Studios #AdvertisingAgency #GamingCreativeAgency #MeetTheTeam #Gaming

After another year's trip to #gamescom, our Mavericks Tess Sanders-Smith and Jamie Russell are back home safe where the skies are grey and clouds are drizzly. The sun never truly sets on Team Maverick Media though, and with our supporting team in Vancouver not only are we able to offer close to 24 hour coverage, this is your chance to meet Ben Hiscox at #XDS24! #games #agency #events Keywords Studios

"In space, death takes many forms"; the best way to reveal your latest title to the world does too, and thankfully for us often results in less casualties. We loved partnering with Supermassive Games Ltd on the latest instalment of the #DarkPictures Anthology, this Announce Trailer we created for Opening Night Live will make your skin crawl so much you'll question your humanity... 🚀👽 #Games #GamesAgency #Advertising #CreativeAgency Keywords Studios

When fostering creativity is both an art, and a science... Our head of Creative Services Jennifer Kaplan-Ortiz spoke to The Drum about the behaviours, ways of working and culture that are important here at Maverick Media! https://lnkd.in/gVgPdjsS  “All our team members, from junior creatives to creative directors, are responsible for exploring and sharing new tools, techniques and trends. We’ve made this a key objective and embedded it into our way of working because we know that curiosity drives creative excellence. Our internal meetings are forums for discussing what’s working, what’s not and what’s emerging. We have created dedicated Teams channels for industry news and creative inspiration, fostering an environment where learning becomes second nature. In our weekly company-wide huddle, we encourage people to share new tech, great work they’ve seen from others and creative movers and shakers. We maintain a strong in-person connection through monthly creative meetings that feature team 101 knowledge shares to drive collaboration and innovation. This approach pushes us to uphold high creative standards and ensure we remain at the cutting edge of our industry.” Keywords Studios #advertising #gamingagency #gamingindustry #PR