Revenue

Lineup’s Client Success Director, Mark Mccartney, perfectly captured the essence of the #Revenue Conference Experience! 🌟 After the amazing success of our European Edition, we are thrilled to announce that we’re heading to Austin, Texas on Wednesday, February 12! 🇺🇸 This #exclusive event will feature a limited number of tickets, so don’t miss your chance to be part of this incredible experience. 🎟️✨ ⏳ Book your tickets now before it's too late! 👇 https://hubs.ly/Q02WNjb80 #RevenueConference #Austin2024 #ClientSuccess #Networking #BusinessGrowth

You still have not secure your place at The Revenue Conference North America? What are you waiting for? 🎟 Book your place now!👇 https://lnkd.in/d9JW8j88

8 Ways You're Implementing AI the Wrong Way, from Managing Director Georg Burtscher at Russmedia Is providing an AI assistant to every employee good or bad for your organisation's efficiency? AI is the spooky and annoying buzzword on everyone's lips these days: can't live with it, can't live without it. So, I went to Revenue Berlin to find out how to master this new capability. Georg shared simple yet highly effective tactics that most publishers get wrong today when implementing any new tool. The big result? 50% Efficiency Gains through Active Management. By actively managing the process, through patience and pedagogy, Russ Media saw significant improvements in efficiency and, most important, team morale. How? 1. AI Assistant for Everyone in the Audience Empower each employee with an AI assistant. Everyone. Democratise access to technology. 2. Mandatory Training Weeks Yes, mandatory training. Equip staff with necessary skills early on. This is incredibly important: make everyone do the training, even if they resist at first. Training builds confidence. It will significantly benefit everyone in the long run. 3. AI Nomads Introduce 'AI nomads'—enthusiasts (nerds who love it regardless) who mentor colleagues across teams on mastering AI tools. Send forth to all departments. 4. Individual Tool Selection Allow employees to choose their own AI tools. You'll increase buy-in, effectiveness, and overall satisfaction. 5. Clear Guidelines Establish simple-to-follow, step-by-step guidelines for everyone to navigate the tools confidently. Training is a great kick-start, but people need additional resources and further information to refresh. 6. Automate with Zapier and Make Leverage automation platforms to save time. Train people to create their own automations and you are off to the races! 7. Data Security Focus Address data security by promoting high protection standards. Train staff on precise information they can or cannot put into the models (very important) - paying extra attention here could save serious headaches in future. 8 Feedback Loop Setup an easy-to-use feedback protocol. Create a basic Google form or Typeform to collect data, and schedule regular informal discussions to understand the team's experience. For example, Georg discontinued Copilot for his team, as they said it was largely ineffective: a responsive, collaborative approach. Reflecting on this, it appears the secret is to foster an open culture of deep learning. Like anything, start with the basics. Build up competence over time through repetition and practice. Empathy is important: have patience. Recognise different adaptability rates within your team. Provide support through AI nomads. Variety of choice boosts morale. How can you leverage these new tools and capabilities to enhance efficiency while supporting our teams through change? Try one of Georg's tactics for yourself and tell us your results - share the love ❤️ #AI #RussMedia #RoboTeam

Was great to be in Berlin last week at the Revenue conference talking about how New York Times Advertising is evolving its proposition to support an expanding portfolio of brands. Thank you to Cobus Heyl and the team at Media Makers Meet - Mx3 for having me.

It was an honour to have Brady Brim-DeForest at the first Revenue conference in Berlin last week. An incredibly thought provoking keynote presentation on the future of content relevance. Brady will also be sharing his vision at the next Revenue conference in Austin, USA on February 12, 2025. Book you place here - https://lnkd.in/gwPkg3wc Monks Lineup Systems Chartbeat Tubular Labs

Thank you Lineup Systems and Media Makers Meet - Mx3 for a great premiere of Revenue Europe conference with so many inspiring presentations and familiar faces!

Sat at Berlin airport on my way back to the UK after the first edition of the Revenue conference series here earlier this week. It was intimate, conversational and a buzz - just as we like it. I’m grateful our attendees found value in the programme and networking conversations. A personal thanks to all our speakers who shared their thoughts in an open, honest and forthright manner. Collectively, Revenue provided a great road map for media monetisation and in conjunction thinking about RevTech. Here are some of the messages I received post event (they’re all real, I promise!) 1) “It was a terrific conference. I really enjoyed our panel discussion, and it was also a great opportunity to listen to so many brilliant speakers.” 2) “Thank you for hosting such an engaging conference. The program and atmosphere were fantastic! I'll be presenting some key highlights and takeaways on Monday and am finding it hard to keep it brief.” 3) “I just wanted to express my sincere thanks again for the opportunity to speak at your Revenue Conference in Berlin. I had a great time, even though I couldn’t stay for the entire day. I also want to congratulate you and your team on the excellent organization. The conference exceeded all my expectations. Everything I saw was highly inspiring, from the speakers on stage to the participants.” 4) “So lovely to see you in Berlin — and congrats on an excellent event … people were really impressed. I had a lot of good conversations and heard a lot of positive thoughts on the day.” 5) “Thanks … (for) was pulling together some great content, delivered by some excellent speakers, who all kept to time...” 6) “thanks so much for the invitation. I really enjoyed the conference and liked the commercial feel of it.” 7) “it was my pleasure to join another of your always well organized events. The feedback from attendees whom I talked with was very positive.” Next up is Austin, Texas on 12 Feb 2025. Follow the Revenue LinkedIn page for updates. #media #revenue #tech Lineup Systems Chartbeat Tubular Labs Rolf Rohwer Melissa Mleczko Simon Davenport Dr. Bastian Schwithal Jeremy Walters Joice Pilatti Andrea Cooper Carlotta Serantoni John Schlaefli Jim Bilton Bård Skaar Viken Abi Spooner Seema Hope Georg Burtscher that coalition Michael Reiner Brady Brim-DeForest Tom Armstrong Joanna Levesque Jörg Vogelsang Astrid Jørgensen Steffen Damborg James Hewes Paul Gerbino Christian Kallenberg Madeleine White Laurel Dunne Emma Bowser Styli C. Dr. Sebastian Voigt Amanda Wigginton, CMRS

A BIG "thank you" to the organizers of the first Revenue Europe conference in Berlin. It was a gathering full of new ideas about the status of the #DigitalPublishing industry - and what's coming next. With new tech like AI and ongoing changes in how we do things digitally, there are big challenges but also great opportunities. And an extra "thank you" to Amanda Wigginton, CMRS for moderating our little conversation together with Rolf Rohwer & Steffen Damborg. I really enjoyed the talk on the Status quo and future of #RevTech and #DigitalMedia Here are some important points I picked up (and apologies - my view is probably biased as I have to focus on the ad sales part a bit more 😉 ):   🔹 Publisher Brands as Assets: Our brands are invaluable to advertisers. The challenge lies in leveraging these assets effectively to help our clients transform audiences into customers.   🔹 Showing Results is Key: It’s more important than ever to show clear results from our ads. We need to reach the right people with precision. Having strong first-party data strategies is a must.   🔹 GenAI as a Productivity Catalyst: General AI is not just revolutionizing content creation but is also a game-changer for media sales and enhancing the consultative approach our advertiser clients need from us.   🔹 Using GenAI in Our Offers: It’s clear that GenAI should be part of what we offer to our publishers, not just something we use behind the scenes.   🔹 Beyond Subscriptions: While subscriptions remain a vital revenue stream, the reality is that many of publishers will continue to rely heavily on advertising to fund quality journalism.   Looking forward to the next Revenue Europe!   Jacqueline Loch Astrid Jørgensen Laurel Dunne Georg Burtscher Michael Reiner Emma Bowser Madeleine White Abi Spooner Bård Skaar Viken Tomas Bella Seema Hope Styli C. Dr. Sebastian Voigt #RevenueEurope2024 #ProgrammaticAdvertising

Styli C. CEO, Daily Maverick, South Africa key takeaways: 1. Long-term Strategy for Revenue: Revenue initiatives often take years to reflect on the bottom line, requiring a long-term perspective for sustainable growth. 2. Correlation Between R&D and Revenue: As evidenced by The New York Times in 2018, there's a strong correlation between investment in R&D and revenue growth, highlighting the importance of research and innovation for business development. 3. R&D Investment Comparison: Comparing R&D spending across industries: - Amazon spends 14% of its revenue on R&D. - Apple spends 7%. - The New York Times dedicates 9% of its revenue to R&D, showing that even in media, significant investment in innovation can drive growth.

Audience First: Building the direct-to-consumer revenue model. Three Key Takeaways: 1. Audience and Value First: Subscriptions present a great opportunity, but they must be rooted in customer needs over business needs. Understanding and delivering value is critical, as profitable subscriptions require patience and optimal pricing. 2. Deep Customer Understanding: An "audience-first" approach is vital but challenging, requiring a deep understanding of current and future customer needs. Building a focus on new demographics, like students, and engaging in customer research are key. 3. Focus on Lifetime Value (LTV): LTV is essential but challenging to define, as emphasized by all. A shared focus on LTV aligns the entire company around customer value, necessitating flexibility in offerings, such as varied pricing for younger audiences, and constant customer engagement. Amanda Wigginton, CMRS Seema Hope Abi Spooner Bård Skaar Viken