MediaCat Magazine

'We’re in a golden age of board games, or more specifically tabletop games (which cover board games, dice games, card games and so on) — with the market expected to reach $14bn this year and almost $40bn by 2028. Why this is the case could be for a few reasons...' Mike Piggott looks at why board games are exploding as a type of media Read here: https://lnkd.in/eqaqnwEG #media #games #publishing

Rebalancing effectiveness culture https://lnkd.in/eC4c7QBU The Kite Factory's Anthony Abou-Zeid argues that effectiveness culture should be everyone's business, and that the way forward should be about media and creativity working together #media #business #effectiveness #mediaplanning #agencies

Innovating on a budget - in three acts https://lnkd.in/g_katBrA CMI Media Group's Mark Pappas discusses innovation and pivoting to think beyond the obvious, to achieve a goal without a hefty price tag #brand #innovation #media

Dentsu launches Smarter Media for faster retailer monetisation https://lnkd.in/gXarKBNU The solution looks at a brand’s current retail media maturity and builds a road map to address gaps in media, tech, and skills. #media #technology #retail #dentsu #news

VIOOH’s 2023 carbon emissions below industry benchmarks https://lnkd.in/gQz7Yasj Today, VIOOH, the global digital-out-of-home (DOOH) supply-side platform, announced its full year emissions intensity (an objective measure of carbon efficiency) for 2023, which was below 0.35 grams CO2e per ad impression. #emissions #carbon #DOOH #media #news

How should brands handle misinformation in digital campaigns? https://lnkd.in/eq9Bwxgc Misinformation, these days, can be a minefield for brands and businesses. We turned to a handful of experts in our network to find out the most strategic way media leaders can approach the problem. Thanks to Chris C., Brenda Imeson, Egbavwe Pela, MBA, and Norbert Rotaru for their comments and insight. #data #media #brands #misinformation #digital #insight

Why marketers need to touch grass https://lnkd.in/ekpUV3pX Following up his Charlie XCX and Brat summer piece earlier this year Josh Graham puts forward the case for marketers getting outside a bit more often, and breaking out of their bubbles (with some added inspiration from Rick Rubin) #content #creators #internetculture #marketing #trends #memes #reddit #discord

Q&A: A closer look at BSKT, an experiment in basketball culture https://lnkd.in/emXYp5gt In this interview MediaCat's Nazli Selin Ozkan speaks to the founder of BSKT, Alain Michel Habib, about basketball culture, indie publishing and the challenges of publishing for a nice community #publishing #sport #basketball #culture #interview

Media’s missing pieces: reclaiming Black British narratives https://lnkd.in/eVA5uxXi 'Across UK media we’re seeing the emergence of new power structures' writes Elizabeth Anyaegbuna in her latest piece #black #british #media #stories #change #ownership #platforms

'In a cost of living crisis, most recently coupled with a reported plummet in consumer confidence ahead of the new budget, generosity may not be a priority for most businesses right now. As we consider the impact of potential stealth tax rises and hikes in National Insurance and fuel duty, it’s hardly surprising that we’re not feeling very giving.' Yelena Gaufman examines the impact of brand generosity Read here: https://lnkd.in/e_wVpnhy #brands #business #generosity