Midas Touch Media Agency

🎥 "Video isn’t an afterthought. It’s the main event." Let’s talk about video. Some brands still treat it like the awkward cousin invited last minute to the strategy party. But here’s the hard truth: video isn’t just a nice-to-have—it’s the rock star headlining your strategy gig. Why? 📊 Stats that slap you with the obvious: Viewers retain 95% of a message when it’s delivered via video compared to a measly 10% through text. Add a video to your landing page, and watch conversion rates shoot up by 80%. Social posts with video get 48% more eyeballs. If numbers could roll their eyes, these would be saying, “Why aren’t you doing this already?” 💡 Real-world mic drops: Brands that bet on video don’t just get noticed—they spark movements. Remember This Girl Can or Dove’s Real Beauty? Those weren’t just campaigns—they were cultural shifts. Why? Because video doesn’t just speak—it connects. It makes you laugh, cry, or suddenly question your entire life (thanks, emotional ad targeting). And here’s the real kicker: Trends blow by faster than a ceramic dinner plate in a spat with your spouse. but brand authority? That’s evergreen. Consistent, creative video builds trust, keeps your audience coming back, and turns casual scrollers into die-hard fans. So, let’s stop treating video like the garnish and start making it the whole damn Sunday dinner. Video isn’t just another tool—it’s the storyteller, the trust-builder, and the driver of actual growth. ✨ Fresh take: Content trends will come and go like questionable TikTok dances, but video is like planting a tree—it grows stronger, provides more value, and becomes a cornerstone for your brand. Now, tell me this: 🎥 Is video running the show in your marketing mix or just lingering in the background like an unpaid intern? I appreciate you for reading this post! ❤️ (Repost if you enjoyed it ♻️)

"New Year, New You? Or New Year, Same Video Strategy? 🤷♀️" Let’s be honest—video trends are like New Year’s resolutions. We start with big plans, but by February? Back to the “same old, same old.” So, 2025—what’s it going to be? 📽️ Dynamic energy: Hook them with bold movement and fresh visuals. 🖤 Authentic stories: Because people crave connection, not perfection. 💥 Punchy creativity: Short, sharp, and impossible to ignore. Or… will we keep rehashing 2022’s “Let’s add a logo reveal and call it a day” strategy? (Please: Don’t.) The future favours the bold, my friends! And the best part? Chasing trends can be fun when we don’t take ourselves too seriously. So here’s a challenge: Predict the most outrageous video trend for 2025 in the comments. Bonus points for making me laugh (or cry-laugh). 🎥✨ Let’s break the cycle and start creating videos people actually want to watch. I appreciate you for reading this post! ❤️ (Repost if you enjoyed it ♻️ and follow my page "Midas Touch Media)

Marketing is like a time machine It shows us where we’ve been, who we are, and where we might be headed.    From rationing ads in wartime to today’s bold campaigns breaking stereotypes, it’s a wild ride through our shared history.   But here’s the real question:   if ads reflect society, what will they say about us when AI robots are running the show? (Will they make us nostalgic for the “FOMO” era?)  The experience:  The Museum of Brands in London felt like stepping into humanity’s diary—100 years of marketing, culture, and change, all neatly packaged in slogans, items, and visual genius. From "Cleanliness is next to Godliness (Pear Soap)" to "Keep Calm and Carry On" it’s proof that advertising doesn’t just sell us products—it sells us our own stories. It’s as if the brands were holding a mirror to society, saying, “This is who you are right now.”  The reflection:  Psychologist Edward Bernays, the father of PR, believed that “manipulating the masses is as much about understanding human desires as it is about products.” Ads have always played to our deepest needs: belonging, security, freedom. But they also tell us a lot about our collective psyche. In the past, they rallied us together (“We can do it!”). Now? They’re often about standing out. The shift is fascinating, isn’t it?  The future:  So, what’s next? If AI’s running the creative show, will marketing still tap into our emotions, or will it predict and cater to them before we even realise what we want? Imagine a world where robots don’t just sell us soap—they sell us our own humanity. Or, plot twist, what if they teach us to be less individualistic and more connected? (That’d be ironic, right?)  The question:  Take a look at my short video from the exhibition—part history lesson, part time capsule, and a whole lot of fun. Did it make you smile? Or think? Or both? 😊 What’s your take on this? Do you have a favourite ad campaign that defined an era? And, more importantly, where do you think we’re heading next in this wild world of marketing?  I appreciate you for reading this post! ❤️ Repost if you enjoyed it ♻️ + follow my page: Midas Touch Media for more content like this!  

"People forget what you say, but they’ll never forget how you made them feel"? Well, in 2025, your videos better pack a punch of emotion—because feeling isn’t a bonus, it’s the whole damn point. This year, it's not about tech wizardry or fancy gadgets. It’s about mastering the dance of energy and emotion. Energy pulls them in, emotion makes them stay, and together? You’ve got content no one can scroll past. 🎥 How to nail this: 1️⃣ Go big or go home: Grab them in the first three seconds—your intro is do or die. 2️⃣ Keep the vibe high: Movement, music, visuals—get them hooked. 3️⃣ End with impact: Leave them feeling something—anything—just not indifferent. Remember those iconic campaigns that made you laugh, cry, or question reality? They weren’t just videos—they were full-on experiences. As Maya Angelou put it, “People will forget what you did, but they’ll never forget how you made them feel.” 💡 The 2025 reality: The best stories aren’t told, they’re felt. So, what’s your story? Let’s energise it, make it unforgettable, and feel it deep. Curious how this works for your brand? Drop a comment or message me—I’m all ears. I appreciate you for reading this post! ❤️ (Repost if you enjoyed it ♻️ and follow my page Midas Touch Media) Pictured below: my daughter Candice, a fleeting moment of serenity. Taken behind the Pilot pub kitchen in Penarth, with the streetlight casting a soft glow, painting her silhouette. Sometimes, simplicity delivers the most unexpected beauty. ✨ Any questions about the bird are most welcome.

🎨 Can art punch you in the gut (in a good way)? 🎶 Last weekend, I stepped into Frameless in London, and let me tell you—this thing clung to me like glitter at a kid’s craft table. Imagine striding into a cavernous room where light, colour, and music are throwing the best party you’ve never been invited to before. It’s not art you look at—it’s art that grabs you by the collar and says, “Feel this!” From the delicate strokes of 2D classics to swirling, immersive 3D madness, it’s a sensory rollercoaster that doesn’t stop at the exit. One moment, you’re soaking in the calm of a Monet water lily; the next, you’re tossed into a Van Gogh fever dream. By the end, I wasn’t sure if I’d experienced art or had a full-on emotional exorcism. Experiences like this remind me why visual storytelling is everything. Whether it’s a painting or a video, art has this unmatched ability to slap you with emotion, tug at old memories, and nudge you into a new way of thinking. It’s a universal language—straight from the heart, no translation needed. And it’s not just modern tech that does this. Take Rembrandt’s Storm on the Sea of Galilee. Painted in 1633, and it still gives us chills today. Or would—if it hadn’t been nicked in one of history’s greatest art heists in 1990. Yet, its absence still haunts us. Why? Because art isn’t just something to enjoy; it’s something we feel in our bones. It’s a thief of hearts, even when it’s stolen. That’s why video is so powerful—it doesn’t just show; it immerses. It grabs all your senses, stirs them up, and hands you a feeling you can’t shake. This clip of me sitting quietly on a bench, totally swallowed up by sound and motion, barely scratches the surface. But what about you? Have you ever been sucker-punched by art—whether in a gallery, an exhibition, or even a café? Share your story with me; I’d love to hear it. I appreciate you for reading this post! ❤️ (Repost if you enjoyed it ♻️) (Oh, and if you’re in London soon, Frameless is a must. You can thank me later. 😉)

Wow, LinkedIn is on a roll with updates lately! 🚀 Here’s a roundup of everything new in one place (I’ve put the biggies up top because… priorities). 1. Video content is now a LinkedIn priority  LinkedIn's algorithm is giving a big thumbs-up to video content.  My take? Time to invest in a visual content producer periodically to elevate your brand authority. After all, sharp visuals are way more appealing than long, ready-to-read blogs! 2. Only 5 personalised connection notes per month  Want to send more thoughtful connection requests? You’ll need Premium.  My take? I get it—less spam, more quality connections. (But also, less "Hey, I noticed we both like dogs" messages, right?) 3. Viewing your client leads is now Premium-only  Got a Services tab? You can only see client proposals if you’re on Premium.  My take? Ouch. This one feels a bit like being told “sorry, VIPs only” at the door. 4. Profile viewers are now Premium-only  No more seeing the top 5 profile viewers if you’re on free LinkedIn. Want to know who’s checking you out? You’ll need Premium.  My take? Curious who's been lurking on your profile? Either way, not really sure it's worth the upgrade. What's your take on that? 5. Video views counter is now public (Mobile)  Videos now show “video plays” instead of “post impressions.”  Video Plays vs. Post Impressions  Video Plays: A "video play" is counted when a viewer watches your video for at least two seconds with at least 50% of the video visible on their screen.   Post Impressions: This metric indicates how many times your post appeared on someone's page. This change allows you to assess how many viewers are genuinely interested in your videos, rather than just how many times they appeared in feeds.  My take? Honestly, just two seconds??? I would’ve preferred 5 to 10 seconds. two seconds is barely enough time for a deep breath! But hey, I’m still a fan of the update 😊     6. Comments get re-organised after Hour 1  Un-replied comments float to the top for post authors after the first hour.  My take? Great move—LinkedIn’s practically saying, “go ahead, engage with your audience!” (I’m all for that gentle nudge!) 7. Post previews now scroll sideways (Desktop)  Instead of top-down, it’s left-to-right.  My take? Love it! More posts visible without extra clicks. 8. Multiple banners on profiles  You can now have a slideshow of banners.  My take? Fun concept, but the auto-play slider feels a bit rushed. I’d love to control my own slideshow, thank you very much!      That’s your LinkedIn update roundup for now. As we dive deeper into the era of video, it’s time to shift from a fixed to a growth mindset— like embracing the future of storytelling with sharp, engaging videos that keep up with the times. Let’s evolve together, side by side, and make the most of what’s ahead! 🎥💡  Over to you—  👉 Which update are you loving or loathing?  👉 Anything else you've spotted that’s worth noting? Let’s chat below! 💬 

Too many LinkedIn profiles focus on "being unique."    The real game? Longevity—and being true to yourself. This week marks the second week of my consistent posting on LinkedIn. Week 2 has a “milestone.” I mean, more of a pebble on the path. Let’s see if I’ll still be interesting to read in a couple of months! Filming yourself is a whole other challenge, isn’t it?   And then there’s the joy of watching yourself talk... pure torture! But this year, I’m tackling it head-on. Why? Because one thing’s certain: the more you practise, the better you get. This post is a window into my world—so you can better understand who I am. LinkedIn isn’t just about networking or selling; it’s a game of authority building.  But here’s the truth:  The real trophy isn’t money → It’s trust.  So, here I am, diving in, accent and all. (Side note: even AI caption generators struggle with me sometimes—One thought I said “pineapple” when I actually said “purpose - Time to book a speech therapist?- 😂) Subtitles to the rescue!  Now, let me show you what I got up to this weekend. Stop 1: Museum of Brands, Notting Hill.  This place is like a treasure chest of memories—or feelings. Even though I grew up in France, I was blown away by how much these British brands tug at the heartstrings. It’s wild how a simple logo or old toy box can hit you with a wave of nostalgia. Here’s what struck me:  •The museum’s treasures, dating back to the 1800s, reminded me how much has changed in just 200 years. That’s only 7 generations—not so long ago, is it?  •Gender roles in old adverts. They had this very “perfect man, perfect wife, perfect family” thing going on. It’s fascinating—and kind of unsettling—to see how much marketing reinforced those stereotypes.  • And the design. Oh, the design! It was so good. Every poster, every package, every little detail was just chef’s kiss. Honestly, if you printed those today, they’d still look amazing. But here’s the part I can’t stop thinking about: Could we have lived in the 19th or 20th century? I mean, really lived there. Do you ever feel that strange pull, like you’ve got a secret connection to a time you never actually experienced?  I wonder… how rough was it? (No central heating, no comfortable trainers, or UBER EATS 😂) perhaps because they knew less about what was happening beyond their immediate surroundings. And those old posters! Don’t they just pull you in? The bold fonts, the chromolithography colours, the dramatic taglines. How did they manage to design so well with none of the fancy tools we have now? Sometimes, I look at an advert from 1905 and think, “I get this. I know what they were feeling.” Is that weird? (Please tell me I’m not the only one!)  Next up: The Tate Modern... in a coming post... I’ve hit the character limit, so you’ll have to catch the rest over on my Midas Touch Media page. You won’t find it here—I’m too busy trying to convince the LinkedIn algorithm that my company page is worth following! 😁

✨🎄 Merry Christmas and Happy Festivities! 🎄✨ To our small but growing LinkedIn community, we at Midas Touch Media want to extend our heartfelt gratitude for your support as we embark on this exciting journey. We're at the very beginning, but your presence means the world to us! Looking ahead to 2025, we’re thrilled to share valuable insights to help your business thrive through the power of video. Here’s a sneak peek of what’s coming: Attention-Grabbing Techniques: Using colours, motion, and bold elements to captivate instantly. Emotion Evocation: Crafting stories that connect deeply through universal feelings. Memory Retention: Making your message stick with storytelling and impactful visuals. Social Proof: Leveraging testimonials and stats to build trust and credibility. Behavioural Triggers: Driving action with motivators like urgency and exclusivity. Here’s to an exciting year ahead, filled with growth, creativity, and success! Thank you for being part of our journey, and we can’t wait to inspire and grow together in 2025. Warm wishes, Bérénice & the Midas Touch Media Team ✨

At Midas Touch Media we aim to find the perfect fit

It can be argued that some masterpieces should remain untouched, but AI has taken the liberty of breathing life into some of the world’s most iconic paintings. While the facial expressions and movements might not align with the artists' intentions, it’s hard to deny the mesmerizing effect when a static image transforms into motion. I’m re-sharing this video as a reminder that motion has the power to transform static images. While the expressions might not reflect the authentic personalities of the subjects, it’s clear that motion, in itself, is a language. The rhythm and movement bring a new layer of meaning to these classical paintings, making the static come alive in a different way. #AI #Art #Innovation #MotionDesign #DigitalArt #Creativity