Multilocal

🌴✈️ Multilocal is heading to POSSIBLE! 🌴✈️ For the second year running, the Multilocal team will be attending POSSIBLE -one of the most exciting gatherings in our industry stateside. With curation on the rise as a game-changer in AdTech, we’re looking forward to insightful discussions, big ideas, and connecting with existing and new partners. We’ve got a packed schedule of meetings, but there’s always room for more! If you’d like to chat about how we are reshaping programmatic, reach out to any of the team—we’d love to connect. James Leaver Robin Bootle Fern Potter Zach Rosen See you in Miami… let’s see what’s POSSIBLE! 😉 #POSSIBLE2024 #AdTech #Curation #Programmatic #DigitalAdvertising

Two of the biggest seasonal shopping events of the year - Easter and Mother’s Day - are just around the corner, and consumer spending is set to soar. 🐣 Retail spending on Easter celebrations reached £1.3 billion in 2024. 💐 In the US, Mother’s Day spending reached a record $35.7 billion in 2023, with consumers averaging $274.02 on celebrations. Our Instant Curated Marketplaces help advertisers reach high-intent buyers this Easter and Mother’s Day—eliminating waste, boosting engagement, and driving better results. Get set up and live within 24 hours. Request your Deal ID https://lnkd.in/eSFJPCps #AdTech #Easter #MothersDay

The ad tech landscape is evolving rapidly, with recent acquisitions by The Trade Desk, Experian, and Scope 3 marking a major shift. At the heart of this transformation is curation - aligning the buy and sell sides, building trust, and emphasising quality over sheer volume. The result? Check out the latest article by our CEO James Leaver to find out 👇 #AdTech #Curation #DigitalAdvertising https://lnkd.in/ebpwj3PR

Curation isn’t just for advertisers. Industry veteran and Multilocal NED, Tom Bowman, explains why Curation is becoming essential for publishers - helping them package, price, and monetise their inventory more effectively without added complexity. With the right strategy, publishers can take back control, boost yield, and drive more revenue. 💰 Watch as Tom breaks down how Curation unlocks smarter monetisation. 👇 #Curation #MediaOwners #AdTech #Programmatic #DigitalAdvertising Watch the full video at #CurationTV - https://lnkd.in/eCfjcDnV

Over the past year, curation has emerged as a major force in ad tech, shaping the future of digital advertising. This morning’s FirstPartyCapital event was yet another sign of its growing impact. Our CEO, James Leaver took to the stage alongside other curation experts to discuss its evolution and the role it will play moving forward. Exciting times ahead! 🚀 #AdTech #Curation #DigitalAdvertising

We’ve been talking a lot about the power of curation in programmatic advertising—now it’s time to put it to the test. With our pre-built curated marketplaces, you can request a Deal ID and start running campaigns within 24 hours 🚀. Brands using curated inventory have seen performance lift by 40-60% - why not see the results for yourself… https://lnkd.in/eSFJPCps #CuratedMarketplaces #ProgrammaticAdvertising

Curation is transforming the way we approach media buying - but what does it really mean? 🤔 Our research shows there are many misconceptions about curation. That’s why we’ve created a content series to break it down - who benefits most, how it works, and the real value it delivers. To kick things off, our SVP of Strategy & Growth, Fern Potter, answers the big question: What is curation? Grab a coffee and tune in as we tap into the expertise of our Curation Experts! ☕🎥 #Curation #AdTech #Programmatic To view the full video here:https://lnkd.in/e8cb7DpJ

Big news! 🚀 We’re officially Microsoft Advertising’s first curation platform partner - earning Elite Partner status! After five years of collaboration, this milestone takes our partnership to the next level, unlocking Microsoft Advertising’s global reach and multi-market scale. What does this mean? Even more powerful curation strategies and greater campaign impact for our clients. The future of programmatic is here, and we’re just getting started! 🔥#MicrosoftAdvertising #ElitePartner #ProgrammaticInnovation #Curation https://lnkd.in/e8S2VeVs

The two hottest topics in Ad Tech right now? Curation & Retail Media. We’re excited that our SVP of Strategy & Partnerships, Fern Potter, will be leading a powerhouse panel of industry experts to explore the evolving ad tech landscape. Join us alongside representatives from Nectar360, Azerion, EMARKETER, SeenThis, and Equativ for an insightful discussion. 📅 Sign up now. #AdTech #Curation #RetailMedia

In ExchangeWire’s latest #IndustryReview25, Multilocal’s Curation expert, Fern Potter, debunks some of the most common myths surrounding Curation and its role in the digital advertising ecosystem. From misconceptions about it being "just another ad tax" to claims that it solely benefits large media owners, this article addresses key concerns and sets the record straight. Dive into this insightful 10-minute read to uncover the true value of Curation and its potential to reshape digital advertising. Download 👇to learn more! #IndustryReview25 #DigitalAdvertising #Curation #AdTech #ProgrammaticAdvertising https://lnkd.in/eEkCRneT