GumGum

Heading to POSSIBLE this year and curious about the secret to reaching consumers at the perfect moment?🤔 Join GumGum’s CEO, Phil Schraeder, and an all-star lineup of industry leaders as they dive into the power of contextual innovation and connecting with consumers in the moments that matter most. Featuring: 🎤 Jennifer Peters – Director of DTC, Martech & Digital Compliance, OLLY PBC 🎤 Angelique Miller – VP, Media Studio, Expedia Group 🎤 Vinny Rinaldi – VP, Media & Marketing Technology, The Hershey Company If you're at POSSIBLE, this is one session you don’t want to miss! 💡✨: https://lnkd.in/eDahU2dB #POSSIBLE2025 #MindsetEra #contextual #advertising #gumgum

🚨 Consumers are fed up with identity-based advertising. 🚨 For years, brands have relied on data-heavy targeting, tracking users across the web to serve personalized ads. But instead of engagement, it’s pushing people away. We surveyed 1,500 consumers across the US and Canada and here’s what they told us: 🔍 Transparency matters – Nearly 80% want a law requiring full transparency in ad targeting. 😨 Over-personalization backfires – 62% feel “unnerved” by ads that know too much. 🚫 Consumers are fighting back – 38% are using ad blockers to avoid invasive ads. The message is clear: advertisers need to rethink their approach. The future isn’t in tracking—it’s in transparency and respect. Get more insights in our latest blog here: https://lnkd.in/gfhKq7ge

🚀 Straight from #UKUpfronts: Context is everything! 🎤 Charlie Davison broke down how full-page analysis takes contextual targeting to the next level: ✅ Frame-by-frame video analysis + audio transcript scanning for precise understanding ✅ Surrounding text & keyword analysis to enhance video relevance ✅ MRC-accredited for industry-leading accuracy With one of the most advanced contextual video solutions in the market, we ensure ads align with content in the moment—without cookies 🍪🚫 #contextual #advertising #digital #marketing #UKUpfronts #gumgum

Dr. Who celebrated its 60th anniversary with a bang—becoming the most streamed show of the holiday season! 🎉 By leveraging GumGum’s advanced contextual and attention-based technology, the campaign reached precisely the right audiences in the most relevant digital environments, no cookies needed. 🍪❌ 📊 Results that speak for themselves: ✅ 90% Viewability Rate – Ensuring the right eyes were on the content 👀 ✅ 19% Lift in CTR – Exceeding engagement benchmarks 📈 ✅ 36s In-View Time – Capturing and holding audience attention ⏳ This campaign proved that privacy-first, contextual targeting isn’t just the future—it’s delivering results today. 🔥 Read more 🔗 : https://bit.ly/3XSOpGC #contextual #advertising #attention #tech #ad #tech #entertainment marketing #PrivacyFirst

Our CMO Kerel Cooper recently moderated an insightful panel on Cultivating Brand Resonance & Lasting Loyalty Through Digital at the #SXSW Brand Innovators Summit. Industry experts shared how brands can go beyond transactions to build genuine connections and lasting loyalty in a digital-first world. Panelists included: 🔥 Scott Hudler, Whataburger 🏀 Becky Kimbro, Spurs Sports & Entertainment 🥖 Meenakshi Nagarajan, Panera Bread 🚀 Pat O'Toole, Unleashed Brands 💡 Key takeaways: 🔹 Loyalty isn’t just earned—it’s cultivated through authentic engagement 🔹 Digital tools are key to fostering meaningful brand-consumer relationships 🔹 Brands that truly connect create emotional bonds, not just purchases A huge thanks to Brand Innovators, the panelists, and attendees for driving the conversation forward! Let’s keep innovating in brand marketing. #BISummit #brandmarketing #customer #engagement #contextual #advertising #gumgum

Marketing success isn’t just about reaching audiences, it’s about understanding their mindset in the moment. That’s where the Mindset Graph comes in. It’s a powerful tool that helps advertisers and agencies: 🔹 Plan smarter strategies 🔹 Activate campaigns with precision 🔹 Measure & optimize based on real insights By aligning with consumer mindsets, brands can create more meaningful connections and drive better results. Excited to see how this approach continues to shape the future of advertising and thanks Beet.TV for capturing this interview with our CEO! 🚀 #mindset #matters #contextual #advertising #marketing #innovation #gumgum

To inspire travelers, Los Angeles Tourism & Convention Board (LA Tourism) tapped into GumGum’s Hang Time ad unit—delivering a 3.84% engagement rate and a 1.24% CTR, outperforming benchmarks and keeping potential visitors engaged longer. 💬 “Hang Time generated engagement twice as strong as our current units—we’re now including it in multiple global plans.” — Jack Lancaster, VP of Media, Allied Global Marketing 🎯 Why it worked: ✅ Contextual targeting placed ads where travelers were already exploring ✅ Immersive ad formats like Hang Time & Desktop Skins drove interaction ✅ Creative Attention Tracker optimized performance for max engagement 📍 When high-impact creative meets contextual intelligence, engagement soars! 🚀 Read more 🔗 : https://lnkd.in/e4x-zSzA #contextual #advertising #travel #marketing #ad #tech #gumgum #LAtourism #marketing #innovation

When was the last time an ad stuck with you? When it sparked conversations, built communities and created moments you wanted to be part of? At POSSIBLE 2025, we’re bringing that magic back with The Mindset Era—where brands, people and culture connect to create powerful advertising. Here’s what’s coming: 🎉 GumGum Lounge – April 29-30 | Outdoor Expo Garden, Lot 600: Experience the Mindset Era in action—where nostalgia meets next-gen advertising. Vintage vibes + big ideas - stop by! 🎤 Keynote Session – April 29, 10:00 AM | Vision Hall: GumGum CEO Phil Schraeder + leaders from OLLY, Expedia & Hershey talk Mindset Advertising. AI, context, real impact. 🍸 Happy Hour & Panel – April 29, 5:30-7:30 PM: GumGum Lounge
Cocktails, convo, and campaigns that resonate. Let’s talk strategy, creativity and the future of ads. This is the future of advertising—smarter, more meaningful and built for real engagement. And it all starts in Miami. We’ve got big things planned! Take a sneak peek now: 🔗 https://lnkd.in/g5nqSX8V #MindsetEra #POSSIBLE2025

📢 GumGum’s latest survey shows 81% of Japanese consumers prioritize personal data protection in ads. 🔒 With 40% expressing discomfort with cookies ❌, consumers are turning to contextual ads 👀 — preferred by 37% for their relevance and privacy focus. Kenzo Selby shares more about why brands must embrace privacy-conscious advertising. Read the full insights on Campaign Japan! 📖✨: https://lnkd.in/e8pFnMCe #privacy #matters #contextual #advertising #ad #tech #gumgum

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