Nirvana Brands

Nirvana Brands

Retail

A global fragrance brand builder & distributor with a modern go to market vision.

About us

Nirvana brands is a dynamic fragrance company founded by a world-renowned fragrance entrepreneur with a track record of developing sustainable brand franchises and new distribution channels. Evolving from strong foundations established in 2002, we at Nirvana Brands believe that consumers in the beauty industry, now more than ever, seek and indulge in authentic experiences, hence there is an emergence and rebirth of ‘Classic Beauty Brands’. By enabling the development of these latent classics, we focus on the development and distribution of these brands, returning them to growth, working hand in hand, and with flexibility, to find collaboration models that suit our parent company. As a result, this enables our parent company to single-mindedly focus on ‘Major Blockbuster’ development and drive growth of their core franchises, while maintaining brands that otherwise would erode year after year.

Industry
Retail
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Founded
2020
Specialties
Fragrance Research, Fragrance Creation, Brand Building, Sales & Marketing, and Worldwide Distribution

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