Notion Capital

Announcing our investment in Quantum Systems 🚀 Leading the charge in the autonomous drone revolution, Quantum Systems increases Series B Financing Volume to over €100M, co-led by Notion Capital. Quantum Systems' unique advantage lies in its state-of-the-art drones seamlessly integrating advanced AI capabilities. By combining cutting-edge hardware, intelligent software, and powerful AI, Quantum Systems optimises business operations, driving efficiency across a wide range of industries, including mining, construction, agriculture, utilities, public safety, and defence Patrick Norris, General Partner at Notion and Maximilian Eichler, Senior Associate, shares more on why we invested via the link in our comments. Quantum Systems CEO, Florian Seibel, shares why him and his team chose Notion ↓ "The security of Europe cannot be achieved without the UK, which is why we are proud to reflect this consideration with our partnership with Notion, a London-based fund. Their strategic investment not only aligns with our vision for Quantum Systems but also reinforces the collaborative efforts needed to enhance security and innovation across the continent." A huge congratulations to the co-founders Florian Seibel, Sven Kruck, Frank Thieser and the amazing team. We are looking forward to working with you on the next stages of your mission 🚀 Porsche Automobil Holding SE, HV Capital, DTCP, Project A #quantumsystems #investment #announcement #notioncapital

Ferovinum secures £17.5M Series A for wine and spirits platform → You might have recently seen the news of our investment in Ferovinum 🍷 In a highly competitive round, why did founders Mitchel Fowler and Daniel Gibney chose Notion? “With Notion, from the very outset, what stood out to us was that Jos and Mel really understood our vision for Fero and took a very thoughtful approach, with genuine intellectual engagement around what it would take to realise that vision.” CC Jos White Melissa D. Stephen Millard Learn more about the investment here: https://lnkd.in/eVbMX8Dj #Ferovinum #Investment #Founders

Succession planning at the executive level can be one of the toughest decisions a founder will face💼. In a recent discussion at Notion Capital's Founder Retreat, Michelle Cheng and our very own Stephen Rosenthal explored this emotional yet essential reality with some of Europe’s top entrepreneurs🌍. From why executives rarely stay for the entire journey to hiring for the mission you need now - read the full article on our website for key insights on navigating C-level transitions🔑. #SuccessionPlanning #Leadership #ExecutiveTransitions #Scaling #EuropeStartUps #NotionCapital #FoundersKeepers

Fact: 90% of startups fail. But even the best founders can fall into hidden traps. 15 mistakes to avoid (according to Y Combinator): 1. Single Founder 2. Bad Location 3. Marginal Niche 4. Derivative Idea 5. Obstinacy 6. Hiring Bad Programmers 7. Choosing the Wrong Platform 8. Slowness in Launching 9. Launching Too Early 10. Having No Specific User in Mind 11. Raising Too Little Money 12. Spending Too Much 13. Raising Too Much Money 14. Poor Investor Management 15. Sacrificing Users to (Supposed) Profit What else would you add? Let me know in the comments 👇 #BrainDumps 🧠 💩 // Brain Dump #27

Earlier this week, we hosted our Productique #3 event in Copenhagen. This time we discussed the topic of "using PLG to acquire long-term customers". We started the session with a short presentation from Leah Tharin, which was insightful and fun (she is just so funny 😂😂) followed by a short panel with Laura Erdem from Deamdata. We had some good people in the room with companies like Planday Miro raffle.ai Typeform Templafy and others. The event was hosted at Dreamdata (thank you sooo much Lars Grønnegaard Hansen). Laura Erdem is leading sales at Dreamdata and during the panel she shared the way the company has transitioned from a pure sales-led approach to a position in which customers are able to try and experience the product before they buy. This product approach is helping them convert customers faster - as they can show them the value of the product before they buy. These customers who convert after experiencing the product are indeed the "long-term, high-value" customers. Dreamdata is a superb example of a company that moved from a sales-led to a product-led acquisition approach. I recommend watching the recording (link in the comments) to learn more. Some of the other main insights of the event include: 👉 The right ICP is the one that works for everyone in the company: the sales, product and marketing team, among others. Define your ICP based on what they do, who do they partner with, who do they sell to, how big their XYZ team is,... 👉 In PLG, companies use their product to drive intent and only when the intent is shown, they ask for something like an email address. Then they use product again to increase the intent, and they ask for something else eg any information they need to personalise the product. 👉 Companies don't die from having an ICP that is too narrow. Companies waste many resources for having ICPS that are too broad. 👉 It is not possible to build a large business using only one product. Companies need to complement PLG with sales in order to reach scale. 👉 When using your product to sell, you need to make sure you are emphasising your differentiators up front. Make sure you show what makes you different. Try to show your differentiators as early as possible - possibly with the freemium model if you are offering that. 👉 If you have never experienced self-served before (so you have never had trials or freemium models), it might be a good idea to start with interactive demos and then move to trials and freemium afterwards. This will allow you to track, optimise, and expand. Thank you to our amazing sponsors Amplitude, Paddle and Amazon Web Services (AWS) for supporting us with the Productique events. Thanks also to everyone who helped with the event Stefania Hau Martina Niggli Charlotte Riddersholm Sandra Friis - Adyen - Vice President Sales Michael Bak Radu Bozga Esther Trapadoux Leigh Anne Cooke Leon Rees Patricia Suhrcke . And thanks to Tom Patterson for joining us in Copenhagen 💙

We are hiring 🚨 Are you a Digital Marketer interested in Venture Capital, startups and founders? Stephen Millard and I are looking for a Digital Marketer to join Notion Capital's Platform 🚀 This is your chance to get experience working with a world class team, including investors, operators and our network of Experts in Residence, with the potential to work for one of our 100+ portfolio companies down the line. Sound like a bit of you? Or maybe even someone you know? Tag them in the comments below and apply using this link: https://lnkd.in/eDzSdVqC #hiring #digitalmarketing #venturecapital

What are the 3 biggest RevOps risks founders should avoid? 🚨 Robert Soffel, Notion Capital's RevOps Expert in Residence answers these questions and more in our RevOps Foundations series → Download the full resource pack here: https://lnkd.in/eiS7a5ma P.S What really drives Rob nuts? He shares that along with his mic drop moment at the end of the video 🎤 #RevOpsRob Stephen Millard Sebuh Mesfin Andreas Panayiotou #Revenue #GTM #Expert #NotionCapital #RevOps

Change is constant. Transitioning from a sales-centric to a buying-centric approach isn't just a trend—it's essential! Aligning processes with the ICP’s buying journey enhances efficiency and customer satisfaction: - Shorter sales cycles - Better conversion rates - A trusting partnership instead of a vendor relationship Jennifer Bers, GTM Expert at Notion shares her learnings and insights in our latest resource: Adapting Your Go-To-Market Strategy: From Selling to Helping the Right Customers Buy. A huge shoutout to the experts that contributed to this piece: Parker Crockford, CRO at Qover Leah Anathan, CMO at Mews #NotionCapital #SalesAlignment #CustomerJourney #SaaS https://lnkd.in/e69D27uy

Startups are key to solving the world's biggest challenges, and artificial intelligence is one of their sharpest tools to do so. In Europe, we see more and more how these companies are unlocking their full potential by leveraging AI to drive innovation and growth. That's why I'm thrilled to share the latest report by Notion Capital with support from Google for Startups - 'AI adoption, adaptation and creation by European startups'. This report provides valuable insights and actionable data on how startups are navigating AI adoption, including trends and thoughts from our Google for Startups alumni, and expert analysis. Understanding the role of AI in the European startup ecosystem is essential for startup founders, venture capitalists, and corporates alike. The report offers guidance and actionable insights to navigate the AI landscape successfully. Access the full report: https://goo.gle/4f7W5v3 Thank you to the authors, contributors and team working on this: George Windsor, Kamil Mieczakowski, Tamara Lucas, Sebuh Mesfin, Itxaso del Palacio, PhD, Marcos Guasp Teschendorff, Beatriz I., Paulius Vertelka

Yesterday, I had the privilege of being invited by Notion Capital to speak alongside Florian Bressand in front of an incredible group of founders. The topic: "TRANSITION from Founder-Lead to building a GTM team"—a crucial milestone for any post-seed or Series A company. A few takeaways from the discussion: 👉 Transitioning from a founder-driven sales process to a structured team can be one of the most challenging yet important shifts for scaling. 👉 As founders, it’s hard to "let go of the baby," but it’s essential for sustainable growth. 👉 Structuring the right team while maintaining the same level of quality and passion can be tough but is achievable with the right processes and culture. At Fleet, I handled sales myself for the first 18 months—it was a hard grind and even harder to hand off. But today, we have an amazing team of 15+ salespeople across 4 countries, and it’s rewarding to see them take the business to new heights. cc Carlos, Hans-Peter, Javier, Emilien Thanks again to Notion Capital for the invite and the insightful conversations! #FounderJourney #ScaleUp #GTM #Entrepreneurship #SalesLeadership