Dreamdata

Dreamdata, the B2B Revenue Attribution platform helping teams build, repeat and scale success. #b2bmarketing #b2bsales #b2battribution #b2bdata

Kamil Rextin: Unlocking the Power of YouTube Ads for B2B Marketing In this live session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. In this session, we’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy. Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate YouTube into your B2B marketing efforts alongside LinkedIn and search advertising to maximize your reach and impact. We are Live on the 9th of October at 5:30 PM! For more similar videos check out Attributed a Podcast by Dreamdata. https://lnkd.in/eWVCc34r

🎉🎉 Last week marked 6 incredible years of Dreamdata! 🎉🎉 What a journey it's been! Over the last 6 years, we've scaled, innovated, and evolved—thanks to the dedication of our team and the trust of our amazing customers and partners 💙 Here’s to the next chapter of empowering B2B marketers, one data point at a time! Thank YOU for being part of our journey. We can’t wait to see what the future holds. 

We are hosting Richard van der Blom: Proven Social Selling Strategies on LinkedIn on September 16 on a LinkedIn Live.

5 essential strategies for scaling revenue marketing from $20M to $200M ARR Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies. Nicolas will dive deep into the strategic frameworks and leadership principles that have fueled Insider’s impressive ascent. Learn how to seamlessly align marketing with sales, harness the power of data for smarter decision-making, and cultivate high-performance teams that can sustain and accelerate rapid growth. We are live on the 9th of September at 2:00 PM CET!

New B2B CMO? Align Marketing Goals with Company Targets from Day 1! 💡 Frida Ahrenby🧚🏻, CMO of Rillion, emphasized the importance of setting joint targets early on in your leadership position. If marketing doesn’t sync up with the company’s big picture, it risks becoming an isolated function - and all the implications that has… Frida’s advice? Don’t wait for direction—take the initiative to set joint targets and ensure your team is connected to the bigger picture. - Start with the targets: Be clear about how marketing’s KPIs connect with company-wide objectives.  - Collaborate closely with executive and sales teams: ensure you’re setting joint targets, because without these, marketing risks becoming a misunderstood silo.   - Break it down for your team: Once company goals are clear, translate them into actionable targets for your marketing team. Everyone should see how their work ties back to the bigger picture, whether it's driving new logos or boosting ARR. To learn more about Frida’s tips for your first 6 months as a B2B CMO, check out the blog post linked below👇

🚀 Introducing Dreamdata’s Analytics Script 2.0: First-party tracking for the privacy-conscious B2B marketing team 🚀 Our analytics script 2.0 is the all-in-one solution for first-party tracking that’s designed to streamline your data collection and keep your marketing efforts future-proof. What’s new? - Custom tracking of your users’ most important activities, including page views and conversions. - Form tracking that is automatically adapted to a wide range of form types and submission methods. - First-party intent data tracking with anonymous IP-to-company resolution. - Hybrid intent with built-in support for additional sources like 6Sense & Clearbit to maximize insights. - Cookieless Account Analytics for privacy-safe company tracking even when users decline cookies. Now available for all Dreamdata customers and new users, learn more in the comments below 👇

🚀 Join us on Monday for 5 Essential Strategies to Scale Revenue Marketing from $20M to $200M ARR! 🚀 Nicolas Algoedt, VP of Marketing at Insider., will share five pivotal strategies that every marketing leader needs to know. Tune in to discover how to: - Align marketing and sales seamlessly for maximum impact - Leverage data to make smarter, more informed decisions - Build and lead high-performance teams to sustain rapid growth 🗓️ Mark your calendars for September 9th, 2:00 PM CET, and sign up in the comments below! 👇

Asking “what’s your best channel?” is the wrong question… Instead, Alex Venus says the real question we should be asking is: "What's the relationship between these channels?" In addition to using Dreamdata to analyze the entire customer journey and uncover the relationships between channels, Alex looks at custom metrics like go-to-google rate to assess the halo effect of overall spend. By looking beyond a single attribution model and recognizing how different channels contribute to overall growth, you can make smarter decisions with your marketing budget. To learn more about Alex’s insights on running a 7-digit monthly ad spend in B2B marketing, check out the blog post linked below 😎

Probably the most oft cited difference between B2B and B2C is the length of the sales cycle. And it’s true, in many B2B categories, the sales cycle is insanely long. Here’s some great data from Dreamdata, showing the average length is 192 days from first contact to close. There really is no “short game” in B2B, because even the short game is a long game. But it’s also true that in both B2B and B2C, the most important day is Day 1, the day the buyer enters the market. In both B2B and B2C, there is a “zero moment of truth,” when the buyer first considers a set of brands for their particular situation. In most B2B and B2C categories, only 2-3 brands get recalled in that moment, and those are the only brands even have a chance of getting bought. Something like 90% of buyers choose one of the brands from that Day 1 List. The other 191 days are less important than we think. It’s often perfunctory --buyers socializing a decision that has already been made in order to spread around any potential blame. Great product and event marketing can increase your odds of winning on Day 192, but the brunt of the work happens in the months and years before Day 1, when brand memories get made. Most B2B brands lose on Day 1, not Day 192.