Oban International

📅 With 2025 around the corner, it’s time to think ahead. Our latest article explores the trends that could shape the year – from AI’s next moves and the rise of dark social to how sustainability could shake up SEO. Check out our predictions to stay ahead and position your brand for what’s next:

We had a brilliant afternoon yesterday at the Autumn meetup for our Women In International Marketing community! 🍂 We had an insightful talk on digital trends for 2025, a lovely lunch and the opportunity to connect with other women working in international marketing roles across a diverse mix of brands. A huge thank you to everyone who attended - we're already looking forward to the next one! 🙌 Take a look here for more information about WIIM: https://lnkd.in/eUbg2h3q And follow our LinkedIn page here: https://lnkd.in/exzKCry4

🎃 Ready to turn your website’s digital nightmare into an SEO dream? This Halloween, skip the tricks and dive into our SEO treats – from reviving stale content to exorcising technical issues that haunt your rankings. 🎯 Discover how to bring your international site back to life, no witchcraft required! 👻

🚀 Ready to scale your content production across global markets? In her recent talk at #BrightonSEO, Laura McInley shared powerful insights on building a streamlined content pipeline that works in multiple languages. Check out our latest article for practical tips on setting clear objectives, conducting market audits, and coordinating approvals:

In a world where globalisation and digital platforms blur cultural boundaries, is Hofstede’s Cultural Dimensions Theory still relevant? 🌎🤔 Since its introduction in 1980, this framework has been pivotal for businesses navigating cultural differences. But as migration creates hybrid identities and technology accelerates idea-sharing, it’s fair to ask: does Hofstede's model hold up today? Find out what we think in our latest article:

Our very own Laura McInley delivered a brilliant talk at #BrightonSEO last week 🙌 She covered how to manage the logistical side of content production, including how to plan, manage and track the progress of a content production pipeline. She then provided her top tips on avoiding the most common stumbling blocks and advice on how to future-proof your process so it is easy to scale. A huge well done from all of us at Oban! 👏 Missed her talk? You can check out the slides here: https://lnkd.in/ebuppwqX

📲 Wondering if LINE is still worth your marketing yen in Japan? Spoiler: it absolutely is! 🚀 With over 178 million active users, LINE isn't just a messaging app – it’s Japan's digital Swiss army knife, blending chat, shopping, payments, and more. Read our latest article to find out why LINE remains a Japanese powerhouse, and how you can use it to make your brand stand out: https://lnkd.in/e5NsfY_S #DigitalMarketing #Japan

ICYMI: Trying to get a global audience to laugh? It’s a tough crowd out there! 😬 Our latest article explores the art of nailing humour across cultures, so your campaign doesn’t end up as the joke. Don’t miss our insights on turning cultural insights into comedy gold:

Are you havin’ a larf? 🤔 In global marketing, it’s not just about telling a joke and hoping for chuckles. Different cultures have different senses of humour – what’s funny in one country might fall flat or even offend in another. From British sarcasm to Brazilian playfulness, getting these nuances right is crucial. Check out our latest article to avoid a comedy flop. After all, in marketing, there’s a fine line between LOL and OMG:

ICYMI: Curious if Lemon8 is the secret ingredient your brand strategy needs? 🍋 Our latest article dives into this Instagram-meets-Pinterest app from ByteDance, the creators of TikTok. Discover whether Lemon8 could be the zesty boost your marketing needs or just a sour note: