Odd Muse

The one where we hosted our first masterclass 🥹🎤 Yesterday we headed to the most perfect venue to host our very first Muse Masterclass with our founder Aimee Smale! We started the morning with amazing breakfast and spoke all things fashion, business and everything in between, ending the day with a very insightful Q&A session ✍🏼 We are truly grateful to be able to bring mornings like this to our community and we love nothing more than hearing everyone's stories and questions 💓 Muse Masterclass 01... stay tuned for 02 💭🎙️

CC’ing in your new corporate wardrobe… 🗒️ For the last 5 years, our customers have pulled from previous collections and interpreted certain pieces into their corporate wardrobe. This year we wanted to bring a dedicated drop to our customers, these pieces really do take you from desk to dinner 👩🏼💻 This collection includes some gorgeous elevated basics, new textures, re coloured fabrics, classic odd muse tailoring and an incredible waistcoat/cargo suit 🩶 We’re exclusively launching to our panel guests on Wednesday evening but global can shop Thursday 9:00AM (GMT). Block it out in your diary’s and send the calendar invite to the muses on your team… ✍🏼 Add to your wishlist now: https://lnkd.in/e29Z4xSj

Introducing the very first 'Muse Masterclass' with our founder Aimee Smale 👩🏼💻 Join us for a founder's talk and gain exclusive access to a morning of business, Q&A and more with The Ultimate Muse Masterclass. Elevate your skills and knowledge with this expert-led experience and a chance to WIN a £300 Odd Muse Voucher 🤍 Complimentary breakfast and gift bag available for every muse that attends - limited spots available ✨ Purchase your ticket here 💌 https://lnkd.in/eGszS2NE

It's safe to say our muses were feeling the love this Valentine's Day on 44 Monmouth St 🌹 On Friday we hosted our first ever Valentine's at our flagship store and we loved every second of it! We were joined by the amazing DEE'S BASEMENT to personalise cakes with purchase for our muses and we loved every second of it 🍰

Did someone say Odd Muse X Heaven Mayhem pop-up at NYFW?!! This weekend we hosted our very first collab pop up with Heaven Mayhem at our darling store in Soho, NYC. We invited over 60 of our favourite creators in NYC to visit our store for an evening full of styling, celebrating and of course drinks from our favourites Avaline Wine! 🍸 Our founder Aimee Smale was joined by the wonderful Pia Mance to host the evening, followed up by a personal shopping experience with 20 lucky muses the following morning... what a weekend!! Same again next year? 💭💭

"My multi million-pound business started with some posts on TikTok" In those seemingly endless months of national lockdowns during Covid, many people took up new hobbies to fill the time. Some learnt to bake banana bread, while others downloaded the Couch to 5k app. But for Aimee Smale, then in her early twenties, the pandemic presented an opportunity to turn her passion into a business. Less than five years later, she is running a multimillion-pound fashion brand: Odd Muse. Today, she has two permanent stores — one in London’s Soho, and another in the heart of New York City — and employs a team of 56. In 2024, Odd Muse had sales of £22.5m and pre-tax profits of £3m. Odd Muse’s TikTok account has accrued 16 million likes and 490,000 followers, as well as a further 900,000 followers on Instagram. 🗣️ “When I started, I had no marketing budget,” said Smale. "I just thought, ‘I’m going to talk to all of these people online, and I’m going to tell them that I’m quitting my job to start a brand — and then I’m going to back it up with an amazing product.’ It worked.” 🔗 Read the full interview: https://lnkd.in/erAM2GDr

Odd Muse 🤝🏼 a brand that can do both Meet your new everyday sweats that have just launched on our new-in page (chic girls like to be comfy too) 💭 Shop your new favourite pieces... https://lnkd.in/eMiQwSM9 💓

Looking for a Monday-morning read muses? 💻 Last week, our founder, Aimee Smale, spoke with Marie Claire UK, sharing a behind-the-scenes look at what it’s really like to run a brand. From early starts to designing the pieces you all know and love, she’s giving a glimpse into the day-to-day of building this little big brand we like to call Odd Muse 💭 Take a look at the full article here 🤍🗞️ https://lnkd.in/eK5GX6dP

Maid of honour? We've got you covered 🤍 To celebrate the latest launch of our bridesmaids collection, we’ve just dropped a brand-new blog post: 'Bridesmaids, Don’t Forget! 3 Things to Do Before the Big Day' 💍👗 From last-minute prep to ensuring the bride has the best day ever, this guide covers the must-dos for every bridesmaid. Because looking good in Odd Muse is just the start... being prepared is everything! 🗞️ Read 'In the Muse' here: https://lnkd.in/eHQxGv3n 🛍️ Explore the new collection: https://lnkd.in/eWUMQ2sb

PSA: Odd Muse's very first Bridesmaids collection has launched 💍🤍 We teased this collection back in August, and it’s finally arrived to fulfil all of your bridesmaid dreams 💭💭 Let us know your favourite piece from the collection below & what other colours you're hope to see in the future ✨ https://lnkd.in/eWUMQ2sb