Omdia

AI is not a monolith. A big theme of Omdia's work on AI in the games market is that there's enormous variation in how effective AI is at addressing different games industry use cases, and in how much of an impact AI stands to make in each area. The diagram below maps out our view of where we stand currently, rating each of the major AI tool categories on both maturity and impact potential. 2D asset creation, for instance, stands out as a relatively high maturity, high impact area where AI tools are already starting to deliver serious results. 3D asset creation, meanwhile, is set to make an even bigger splash, but technically has much further to go. Even in the relatively "low impact" areas on this chart, the domain-specific impact may still be huge. Improvements in testing, for instance, will never by themselves revolutionize game development. But we still fully expect that AI is poised to have a dramatic impact on how games are tested and evaluated. The accumulation of these individually smaller gains – and the multiplier effects as AI tools in adjacent areas begin to interact with each other – will be a key part of the story of AI in the games industry. #ai #genai #artificialintelligence #games #gamedev #gamesindustry #data #research

Cloud is not longer the cool new tech according to our expert analyst Peter Bryant speaking today at the #CanalysForums2024. GenAI is driving digital transformation because Boards are now more invested in tech but they're demanding quick ROI, which is slowing decision-making and lengthening sales cycles. Strategy management firms are now key partners to Boards in navigating GenAI, and multi-party co-sell is emerging as the solution. #GenAI #Cloud

Operational technology is expanding the attack surface, creating massive opportunities for partners to capitalize on said Rachel Brindley, Senior Director, Canalys at the Canalys Forums in Berlin. This is a major ecosystem platform play, bringing together telcos and the channel. #CanalysForums2024 #OmdiaResearch #telcos #channel

At the Canalys Forums in Berlin today, our analysts Elsa Jasmine Nightingale and Ben Caddy shared key insights during the Expert Hub on Sustainability: Elsa: Big tech is scaling back near-term commitments due to regulatory changes and challenges in reaching net zero. But there's potential to turn these into realistic, short-term goals. Ben: Vendors can rebuild trust by being transparent and clear about the data they use in their reports and how detailed they are. Elsa: Product use is a significant part of emissions, and partners play a key role in helping vendors collaborate on sustainability. Ben: Despite a challenging year for ESG, key partners are committing to circularity, offering a reason for optimism. #sustainability #netzero #ESG #CanalysForums2024

Principal ESG Analyst Elsa Jasmine Nightingale hosts the Expert Hub- "AI: greenwashing nightmare of opportunity?" at the #CanalysForums2024. Panelists from across the channel are engaging with the complexity of AI’s opportunities for sustainability, but also its worrying social and environmental implications. Key topics explored: ➡️Impact of #AI on corporate sustainability commitments. ➡️AI’s role in long-term emission reductions. ➡️Partners’ role in helping customers understand AI and #sustainability. ➡️Addressing customer concerns about AI model bias. ➡️Preventing AI from fueling misinformation (e.g., deepfakes, fake news). ➡️Minimizing AI’s impact on #social and #environmental sustainability. Key quotes from the panel: 💬“I see a lot of benefits coming from AI, and yes, there are challenges, but I have faith in how it will develop sustainably” - David 💬“Since 1990, we created more carbon emissions since the start of the world… that is why we are here… companies should take a more responsible approach, not just about stakeholder profits, but ethical responsibility” - Bert 💬“Industry collaboration is happening in Norway to better flag misinformation.” - Lena 💬“In Germany, flying is controversial and seen as environmentally irresponsible… but it’s nothing compared to the impact of AI”. -Rudi 💬“We as partners have a role to play in bring advisors to customers on sustainability. We see our customers want to know the impact of their IT purchases. They focus a lot on manufacturing emissions, but we will see a shift to looking at use phase emissions as AI devices emerge” - Stephanie 💬"If you should take anything from today, imagine a world where carbon accounting is like financial accounting. We need to be able to look at solutions with environmental cost.” - Thomas This expert panel features: David Terry - Vice President, IT Channels Europe, Schneider Electric Bert Schep - Global Commercial Sustainability Advisor, TD SYNNEX Lena Riis - Chief Marketing Officer, Advania Group Rudi Frickenschmidt - AI sales Lead, Head of Ecosystems Europe, Fujitsu Stephanie Forsblom - EVP Marketing, Communication and Sustainability, Dustin Thomas Winther Mardahl - Business Development, Rejoose Host: Elsa Jasmine Nightingale - Principal ESG Analyst, Canalys #CFEMEA #Greenwashing #ESG

"Cybersecurity has become ‘boring’, but it remains ever important and continues to be crucial to growth in the channel" - Matthew Ball Chief Analyst Matthew Ball highlights the ransomware crisis, as ransomware attacks rise by 52%. Cybersecurity has become ‘boring’, but it remains ever important and continues to be crucial to growth in the channel. But tolerance of vendors’ claims is low. Customers need to be protected from bad updates, poor support, and resilience risks. Platform adoption will change how customers discover and buy cybersecurity technology and how they are supported via services. Channel partners will continue to play a vital role for both vendors and customers during and after this transition. #CanalysForums2024 #CFEMEA24 #Cybersecurity #Ransomware

DICM Talks: Panel 1 – Turkish Programming Spotlight: Trends, Innovations, and Partnership Opportunities 🎙️ Kicking off the DICM Talks series, this exciting panel puts a spotlight on the global rise of Turkish programming! From cutting-edge trends to innovative collaborations, we’re bringing together the biggest names in the industry to explore what makes Turkish content a global phenomenon. 🗣️ Moderator: Maria Rua Aguete, Omdia Maria Rua Aguete leads the media and entertainment team at Omdia. The team’s research on media and tech companies is deep and extensive, leveraging long-standing relationships with operators in all of the 100+ markets covered by the group, resulting in the most comprehensive source of television and operator market intelligence in the world. Maria has collected many accolades throughout a storied career, including being named as one of the top 100 media leaders in the UK. Register for DICM 2024 and secure your seat in the conversation! 📅 https://lnkd.in/dT2YGu4n #DICMTalks #DICM2024 #TurkishContent #ContentTrends #GlobalEntertainment #MediaInnovations #TurkishDrama

Senior Director Rachel Brindley hosts the Expert Hub- "Partner Programs Reborn" at the #CanalysForums2024.   Our panelists engaged in critical dialogue to discuss the importance of program evolution to partner engagement.    Key topics explored:  ➡️Importance of vendor #partnerprograms to partner organizations. ➡️Criteria and frequency for selecting and reviewing #vendor portfolios. ➡️Evolution of vendor programs beyond transactional resell. ➡️Impact of as-a-service and #ARR on partner roles and vendor programs. ➡️Handling #cloud marketplaces and implications for co-selling.   Key quotes from the panel: 💬"Automation is possible, but a human touch is critical. Especially in more complex solutions." - Joris Verdickt   💬"Sometimes tier based programs are like Monopoly, everyone knows the rules. Shifting away from that game can be difficult for customers." - Brent Owens   💬"On a high level, customers do care about our status with vendors, but they are not as interested in terms of what it means for us. They care about what it means for them." - Gill Holloway   💬"Programs are no longer just about revenue, they are but the other key metrics especially as we shift to a services first culture. Customer acquisition and renewal rates are increasingly important." - William Burns   💬"Technical skills also critical. If you're a house that is not investing in the technical landscape, you are going to be left behind. Every program has to have something that raises the level of partner technical capability." - Sean Sullivan   💬"It is important that program recognizes not just volume, but new business partners as well." - Daniel de la Fuente   This expert panel features:  Joris Verdickt - Europe Marketing VP, Secure Power, Schneider Electric Brent Owens - Director Sales and Partner Enablement EMEA, Vertiv Gill Holloway - EMEA VP Partnerships, Insight  William Burns - EMEA Channel & Program Director, Lenovo Sean Sullivan - Director NEUR, Channel & Alliances, CrowdStrike  Daniel de la Fuente - Ecosystem Brand Platform Sales, IBM #CFEMEA2024 #AI #CoSell #Ecosystem #Engagement

Gen AI is more than just the “next workload”, yet key infrastructure and architecture decisions are vital for successful projects. The Expert Hub "AI is here - so what?" addressed - How can partners help customers map traditional considerations like compute, storage and security to AI-specific needs, such as LLM choice and inferencing? Quick insights: ➡️ Shift to production the challenge of AI boom - Peter Bryant ➡️ Customers rely on external support for AI Key quotes: 💬"AI won’t take our jobs - people that use it will." - Ty 💬"The investments we make are about people." - Greg 💬"In public sector, data security, compliance and liability are all that matters, I’m spending enormous amounts of time with my legal team already." - Nadeem 💬"'The data challenge is not yet solved." - Olivier 💬"The days of throwing money at AI projects are gone." - Greg 💬"If your job comprises of identifying images of cats and dogs then yes you’re at risk." - Ihab 💬"Use case libraries are great for inspiration, but every customer has distinct needs and infrastructure and the key to success are professional services and consulting." - Greg 💬"Governance and contracting for AI will likely follow similar principles applied in security today."- Nadeem 💬 "We've gone from POC to POV (Proof of Value)" - Ty 💬"It's not the solution that comes first, it's the problem that needs to be solved and the trusted advisor solves that problem and then often generates new use cases." - Ihab Panel includes: Greg Smith - Executive Director and GM Solutions and Services Group, Lenovo Ihab El Ghazzawi - Regional Director EMEA, Dell Technologies Nadeem Noordin - Director IT Business, COPY CAT GROUP Olivier Gil - VP, Digital Business, Exclusive Networks Ty Rottare - Head of Global Channel Sales, Grammarly Host: Peter Bryant - Analyst, Canalys #CanalysForums2024 #CFEMEA24 #AI #Lenovo #Dell #CopyCat #Exclusivenetworks #Grammarly

Here at Canalys Forum and session led by Matthew Ball on "Platforms of the future - the tyranny of choice" Great panelists including Katie Ralph Steven Wood John Taylor and more. Excellent intro from Matt on the demand for cybersecurity platforms alongside the fact that Omdia research shows that 87% of organisations have actually added point products to their security stack. I'm very much looking forward to the remainder of the hour!