Ometria

We loved seeing Ometria co-founder and President Djalal Lougouev (alongside Christine Russo) speak at The Direct 60 Forum in New York City last night! 🎤 The focus of the talk? Marketing 3.0: Or, how brands today need personalization-native solutions that are channel-agnostic, AI-driven, and provide marketers with a unified interface to create truly personalized experiences. It was fantastic to catch up with leaders from some iconic brands, network, and discuss all things retail. ✨

In retail, if you're not ahead of the curve, you're falling behind the competition. Our report, Retail in 2025: What's Now, What's Next, is your essential guide to future-proofing your retail strategy for 2025. Here’s what you’ll get: ✔️ Exclusive strategic insight from top CMOs and CTOs from the likes of Steve Madden, Allbirds and Kindthread. ✔️ Balanced analysis of the 5 most important trends shaping retail today - from social commerce to AI. ✔️ The impact these trends will have on your business, and how you can adapt your strategy to take full advantage of them. Get your copy here - no form fill required ⬇️ https://hubs.li/Q02SK5gp0

Getting the attention of your customers is a challenge year-round, but the competition is extra-fierce around peak season. So, our email deliverability experts created this 5-step guide to help you get into inboxes when it matters most this Black Friday. From building your send volumes safely to re-engaging lapsed customers, our guide contains all the tips and tricks you’ll need for a successful peak. Check it out 👇 https://hubs.li/Q02S79YH0

We're very proud to announce that Furniture Village is our latest partner! 🛋️ This award-winning family business has 56 stores across the UK, each selling high-quality, beautifully designed furniture for every room in the house. They were looking for a partner that would empower them with accessible, actionable data, allowing them to understand different customer journeys effortlessly. This needed to be combined with the ability to personalize messages at scale, so their team could send the right message, on the right channel, at the right time. Claudia Cooper, Furniture Village's Multichannel Director, said: "As a lean team, Ometria is putting the power back in our hands. It will allow us to deliver truly customized experiences for every customer, backed by actionable data we can trust. We're really excited to dive into the data, better understand the customer journey on and offline, and craft amazing experiences on every channel." It's a pleasure to be working with the team at Furniture Village to build unforgettable journeys for every customer. We're excited to see what we achieve together!

UK retailers 📢 Are you using SMS as part of your strategy? If not, you may want to give this high-impact channel another look. 👀 Think SMS is only for the US? Think again. Research shows a whopping 90% of UK residents are open to receiving SMS from brands, yet only 34% are currently opted in. In this article, we explain how UK brands can benefit from this highly effective, yet often overlooked channel. 

Last week we joined the team at Gap to celebrate the reunion of their leaders past and present in New York City. It was amazing to see so many talented people in the room who had gone on to work with incredible brands such as Brooklinen, J.McLaughlin, Rothy's Thanks Ken Pilot for having us. Lots of great learnings to take away!

We're delighted to share the news of our latest customer: AMOREPACIFIC. ✨ AMOREPACIFIC is home to some of the internet's most-wanted k-beauty brands, including the likes of LANEIGE and Sulwhasoo. To support their ongoing expansion, they were looking for a CDP that could unify the data from across their brand portfolio, as well as offer sophisticated, actionable insights into their customers. "We're very excited about our partnership with Ometria. The platform not only consolidates all our customer data, but also gives us detailed insight into customer preferences, behaviours, and journeys. With this information, we can create a more personalized experience, build more meaningful connections, and better serve our valued customers." Marie Murray, Senior CRM Manager. It's fantastic to be working with the whole AMOREPACIFIC team!

Manchester, thank you for having us! ⭐ On Wednesday, we brought together a select group of marketing and CRM leaders to discuss the latest in the retail industry, all over lunch in the beautiful setting of The Ivy Spinningfields. It was a pleasure to connect our retail community, share experiences and discuss new strategies - from turning customers into advocates, to creating seamless customer journeys across channels. Thank you to all that joined us; we look forward to the next one! Annie Blundell Jacob Buckland Emma Chatham

Ometria are proud sponsors of eTail™ Connect Autumn 2024! We're excited for 2 days of insightful presentations, great conversations, and networking. Planning on heading down next week? Will Grant and Elliot Harris will be there representing the Ometria team - come and say hi! #eTailConnect

With Ometria, luxury haircare brand, Davines Group | Certified B Corp, is equipped with everything they need to take their customer experience to the next level. We caught up with Amanda Griffiths, Vice President of Digital and E-commerce, on how Ometria has revolutionized their CRM and marketing strategy. ⬇️ 💫 Check out the full story here > https://hubs.li/Q02P4xLP0