onebite

Strengthening your media outreach is essential for amplifying your brand’s visibility and credibility – and building strong relationships with tech journalists is a key part of that. But how do you stand out in their inboxes? In our latest blog, we dive into strategies to help you connect with the right journalists and build long-term relationships that make an impact. We cover: 💡What tech journalists are really looking for in a pitch and how to ensure yours stands out. 💡The most common mistakes brands make when reaching out to the media (and how to avoid them). 💡Why thoughtful relationship-building can help position your brand as an industry thought leader. Sharing insights and advice drawn from years of helping clients as their PR partner, this blog will give you a head start – from leveraging pre-established media relationships to striking the right balance between persistence and professionalism. Check out the full article here: https://lnkd.in/ej82ySJx #TechJournalism #MediaOutreach #BrandVisibility #ThoughtLeadership #PRTips

Struggling to get your pitch noticed by leading tech journalists? With crowded inboxes and limited time, breaking through can be tough - especially when you're targeting top-tier publications. But with the right approach, you can stand out and make a lasting impact. Swipe through to discover 4 essential tips for crafting a pitch that grabs attention and gets your story heard. For more insights on how your brand can build lasting relationships with tech journalists, check out the full blog – link in the comments! #MediaOutreach #PitchingTips #PRStrategy #B2BMarketing #TechPR

Cybersecurity Awareness Month reminds us that protecting our digital world isn't a one-time effort, but an ongoing commitment. Cyber threats are constantly evolving, but so are strategies for getting ahead of cyber criminals and keeping the workplace secure. 💪 At onebite, we understand the importance of this responsibility – that’s why we’ve helped several leading cybersecurity brands craft campaigns that raise awareness, build credibility, and educate organisations. To learn more about how onebite has reinforced top cybersecurity brands as market leaders, explore the results we achieved for Sysdig and eSentire: https://lnkd.in/eu8JH9Wp #BeCyberSmart #CybersecurityAwarenessMonth

Organisations are under increasing pressure to stay ahead of cyber criminals and protect their workplace. But with complex technology, it's not always clear to customers what the solution is. That's where marketing comes in – it connects the dots between your customers’ needs and the solution you can offer them. But to be the standout brand that people remember, your marketing needs to shine. Swipe left for 5 must-haves for a standout cybersecurity campaign. #CyberSecurityMarketing #B2BMarketingTips

October is Cybersecurity Awareness Month! 🔐 At onebite, we work with a number of cybersecurity brands that are committed to keeping the digital world safe for us all. But just because it’s a serious topic, it doesn’t mean the marketing for cybersecurity has to be dull! Get creative and make it fun! And most importantly, be the standout brand that people remember. For a deep dive into building an attention-grabbing campaign for your cybersecurity brand, head over to our blog: https://lnkd.in/eSDihakj #BeCyberSmart #CybersecurityAwarenessMonth

The foundation of any successful B2B marketing campaign is knowing who you’re trying to reach. Too often, we see brands relying on assumptions about their audience, leading to surface-level marketing. To truly stand out and connect with your ideal customers, 'vanilla' marketing simply won't cut it. Knowing your audience means diving deep into their needs, preferences, and behaviours. To discover how to get to know your audience better and elevate your brand above the competition, check out the link in the comments. #B2BMarketing #KnowYourAudience #BrandStrategy

The foundation of a successful marketing campaign? Knowing your target audience inside out. Relying on guesswork when it comes to understanding your audience is like walking through an unfamiliar city with a blindfold on. But what does it truly mean to know your audience? How do you reach that point where you know them so intimately that your marketing messages make them sit up and take notice? The answer lies in research and deep customer insights. Discover why understanding your audience is crucial for a successful marketing strategy. Our blog explores proven strategies to get to know your customers like never before. Read it here ⬇ https://lnkd.in/eDQ3vJPZ #B2BMarketing #AudienceInsights #MarketingStrategy

Successful PR isn't just about lead counts. When it comes to analysing the success of PR, there are several metrics to consider. 👉 Swipe left to discover the most common ways of assessing PR value to help shape your brand’s perception and long-term growth. For a deeper dive into how to measure the success of your PR coverage, check out the link in the comments. #DemandGeneration #PRMetrics #BrandGrowth #MarketingStrategy

Looking to grow market share, generate more demand, or increase brand visibility? If your brand is resonating with the right audience, it’s time to turn up the volume. Consider these questions to get started: 🎯 Where does my target audience want to receive my message? 🎯 What format does my target audience prefer for content? 🎯 Is everyone internally aligned on the brand journey? At onebite, we believe brand amplification isn’t just a short-term fix - it's about building long-term brand value and equity. By consistently amplifying your brand message, you can establish a strong brand identity and reputation that is both recognisable and trustworthy. #B2BMarketing #MarketingStrategy #BrandGrowth

Maximising limited budgets is an ongoing challenge for B2B marketers. With fewer resources, higher costs, and skills shortages, repurposing content has become a key tactic in the B2B arsenal. By transforming existing content into new formats or channels, we can amplify our reach and, most importantly, do more with less. Discover why content repurposing is so effective by exploring our blog for insights and best practices: https://lnkd.in/er9--RWy #B2BMarketing #ContentRepurposing #MarketingStrategy