One Vision Health

This is a friendly reminder that our team will be participating in the NEXT Pharma Summit in Vienna next week on Tuesday and Wednesday. This significant event will convene Customer Experience industry leaders to explore the latest advancements in customer experience, omnichannel engagement, and channel excellence in the healthcare sector. Sam Beavan, our Founder, will provide insights into the critical role of video in creating personalized, omnichannel experiences that deeply resonate with healthcare audiences. At OVH, we take pride in our expertise in crafting strategic, video-driven customer experiences that simplify complex medical innovations, making them more accessible and impactful for healthcare professionals and patients. Our tailored video content strategy and execution significantly boost engagement throughout the healthcare journey, promoting clear and effective communication. Dr. David Sewell, Ben Jacobson, Puja Mehta and the wider team are more than happy to discuss how OVH’s powerful Video-CX approach can elevate your engagement strategies and build stronger connections. With our personalized, omnichannel approach, we actively work with top pharmaceuticals and medical companies focused on building stronger connections, fostering trust, and elevating brand engagement. If you or your colleagues are attending, we would be thrilled to discuss how our impactful and measurable Video-CX approach can elevate your engagement strategies and build stronger connections. See you at the summit!   #NEXTPharmaSummit #PharmaCX #VideoCX #HealthcareEngagement #pharma 

The NEXT Pharma Summit last week provided a platform for industry leaders to present their insights on customer experience. Our team found a strong resonance with the emphasis on modular content, which aligns with our belief in the importance of consistent messaging, adaptability, and rapid market response. This convergence of perspectives underscores the industry-wide acknowledgment of modular content's crucial role in the pharmaceutical and medical device landscape. However, relying solely on written content to educate and shape the decisions of patients and HCPs can prove to be a strenuous task. A comprehensive educational approach should consider utilizing various mediums and methods to effectively engage, inform, and guide these critical stakeholders in making well-informed choices. That’s where One Vision Health’s AnswerPack solution comes into play. This customisable video FAQ system uses expert-led videos to engage audiences and build trust. Video education fosters a more personal connection, leading to more meaningful interactions. With AnswerPack, patients and HCPs can easily find answers via a user-friendly platform that organises content into categories, playlists, or searches. This intuitive navigation, combined with lead capture forms, ensures not only engagement but tangible, measurable outcomes. AnswerPack also integrates SEO features, improving the visibility of your videos and webpages across the web. Additionally, our extensive video library provides valuable insights, enabling us to develop content that resonates and influences behaviour. Healthcare organisations using AnswerPack have experienced significant increases in brand awareness, lead generation, and conversion rates—delivering results that make a real difference. Ready to elevate your digital strategy? Learn how AnswerPack can enhance your engagement and boost conversions — get in touch today: https://lnkd.in/dCkJbsHK #ModularContent #PharmaMarketing #HCPengagement #PatientEducation #Omnichannel 

Where is your audience? Are they visiting your website, engaging on social media, or looking for information at their own convenience? Do they prefer in-person conversations or self-guided learning about their health? An effective omnichannel strategy for medical devices begins with truly understanding your customers—their needs, preferences, and journey—resulting in more targeted campaigns that build brand trust and elevate the healthcare experience. While aggregated data on customer interactions with your brand is useful, it often doesn’t provide the full picture. What’s missing is a deeper understanding of the broader context—what influences your customers' decisions before and after they interact with your medical devices, and what potential blockers might exist in their healthcare journey. During a recent interview, Dr. David Sewell, our Head of Digital, elaborated on why a nuanced approach to customer experience, particularly in the medical device sector, which includes touchpoints beyond mere data, is crucial. For a deeper dive into these concepts, our short form explainer videos at the link below will guide you through the essentials of translating complex science into digestible understandings of healthcare needs through strategic video content.   https://lnkd.in/dWU5gTaR   #ContentStrategy #HCPEngagement #Healthcare #Omnichannel #PharmaMarketing

Omnichannel marketing is transforming the pharmaceutical industry by seamlessly integrating digital and personal touchpoints into a unified experience. This approach ensures that healthcare professionals and patients receive consistent, relevant communication at every stage of their journey, setting it apart from the fragmented efforts of traditional multichannel strategies.    According to IQVIA, omnichannel marketing not only improves customer engagement but also enhances patient outcomes by delivering personalized messaging across multiple channels, leading to higher adherence rates and more effective communication. This integrated strategy ensures that the right message is delivered at the right time, improving HCP satisfaction and boosting brand loyalty.    Omnichannel marketing also allows pharmaceutical companies to track and adjust their strategies in real-time, using data-driven insights to refine campaigns and maximize ROI. This approach ensures better optimization of resources and delivers a more consistent brand experience across all channels.    Our very own Sam Beavan wholeheartedly agrees with these insights. He believes that when we tailor our marketing strategies to meet the changing digital needs of healthcare professionals, not only do we see better engagement, but we also build stronger, more meaningful relationships with healthcare providers. Furthermore, Sam highlights the importance of performance marketing in this endeavour, as it allows us to track and optimize our efforts in real-time, ensuring that we deliver the most impactful and relevant content to our audience. At One Vision Health, we help pharmaceutical and medical device companies leverage omnichannel strategies to create meaningful connections with HCPs and patients, ensuring consistent, compliant, and personalized messaging that enhances both engagement and outcomes.    Let’s connect and explore how our innovative strategies can make a lasting impact: https://lnkd.in/dCkJbsHK      #Omnichannel #PharmaMarketing #HealthcareInnovation #PatientEngagement #Healthcare

📢 Sonova Group, a global leader in providing hearing care solutions, has supported the World Health Organization’s campaign to change people’s perspectives surrounding hearing loss. Delivering campaigns that show your users that you recognise the gaps and hurdles they face during their healthcare journey is an effective way to build trust and improve engagement with future campaigns. Challenge your assumptions by going directly to your users and their support systems to build resources that will surprise and delight so that your brand is associated with their condition in a positive way. At One Vision Health, our fundamental mission has been to provide accessible and empathetic health education to help build brand awareness with patients and HCPs. We support healthcare and medical organisations to enhance your customers’ experience with impactful and trusted resources, from video to interactive media. To learn more about how we could do this for you, book a 15-minute discovery call with us today: https://lnkd.in/drb6TEMY

How can you engage your key stakeholders through authentic and meaningful #CustomerExperience? We’re excited to be discussing this question (and many more) at NEXT Pharma Summit , 22-23 October. One Vision Health Founder Sam Beavan will be attending the event in Vienna, Austria. DM him if you’d like to learn more about how our approach to #CX design could help your brand build trust and authenticity, or if you’d like to hear about our short-form video strategies that increase contact creation and engagement. #nextpharmasummit #pharmamarketing #ai #pharmaceuticals

Thank you Katlin Kreamer-Tonin and Alfons Carnicero Carmona for allowing us to help share your amazing work. Video is the ideal medium for answering short-form search queries (like 'What is your strategy for introducing a product into the EU?'), demonstrating expertise and building trust. Interested in learning more? Contact us today. #ShortFormVideo #VideoinMarketing #VideoSEO #MedicalMarketing #PharmaMarketing

If you've considered adopting modular content as a means to enhance your content strategy's effectiveness, efficiency, and personalization, you're definitely on the right track.     Research from Veeva Systems reveals that modular content can reduce the time taken to bring content to market by over 50%, increase content reuse, and streamline approval processes. However, implementing modular content successfully requires more than just a decision—it demands a strategic realignment of people, processes, and technology to see its full potential.     As Stephanie Taubin, founder and CEO of Taubin Collaborative Solutions, Consulting, LLC, explains on the Vodori ‘Amend & Progress’ podcast, "Modular content isn’t just a capability, it’s a strategy." For modular content to truly shine, it must be carefully planned and supported by the right infrastructure. Without it, organizations risk missing out on the opportunities it presents.     While modular content can be extremely effective, it requires careful thought and effort to implement. It’s not always the right solution for every campaign, and organizations need to thoroughly understand their audience and content goals to decide if modular is the right approach.     Even if modular content isn’t the answer, content repurposing can still provide significant benefits, such as saving time and resources while delivering consistent and effective campaigns. To support you in refining your content production process—whether modular or not—One Vision Health provides a range of strategies to maximize your content’s potential. Reach out to our team Sam Beavan, David Sewell, Freya Leask, or Ben Jacobson to discover how to amplify your reach through smart content repurposing, Check out our latest blog post to learn more about our industry perspective: https://lnkd.in/d8cM4YB5 #ContentStrategy #HCPEngagement #Healthcare #ContentMarketingStrategy #PharmaMarketing 

Imagine a world where crafting content for healthcare professionals is as dynamic and adaptable as building with LEGO bricks. That’s the magic of Modular Content in life sciences marketing. But what exactly is modular content? It’s the process of creating pre-approved, bite-sized content blocks that can be stored, reused, and repurposed across different channels. This enables rapid delivery of personalized, fresh content to HCPs. Key Benefits include: 1. Reuse and Repurposing: Pre-approved content is stored and tagged for easy reuse, minimizing the need for new content creation.  2. Efficiency and Speed-to-Market: Automation and AI/ML streamline Medical & Legal Review (MLR), reducing costs, errors, and accelerating time-to-market.  3. Transparency and Impact: Greater internal transparency helps track content usage and its impact with customers.  4. Product Differentiation: Helps products differentiate beyond the label, targeting 80% of products that need unique messaging.  5. Customer Engagement: Tailors content to different HCP personas, from digitally native to traditionalist, ensuring personalized experiences. According to Martin Kovach, content strategist at Merck, modular content has improved efficiency by enabling content reuse, reducing agency costs, and speeding up approvals. In some markets, adopting modular content increased click-through rates by 15% and significantly shortened production timelines. At One Vision Health, we help pharmaceutical companies leverage modular content to deliver engaging, compliant, and personalized content that resonates with healthcare professionals across multiple platforms. Ready to elevate your content game? Contact us today for a data-driven, customer experience-focused approach to create impactful content that benefits both patients and healthcare professionals. https://lnkd.in/dEJ3Dwdd  #HealthcareInnovation #HCPEngagement #MedicalEducation #MedEd #ContentStrategy 

The touching expression, "I have never felt so alone," profoundly captures the sense of isolation experienced by COPD patients and their families as they navigate the daily realities of a progressive, life-altering illness, often losing the ability to enjoy life's most cherished moments. When we partnered with Pulmonx Corporation, we set out to understand why existing support structures were failing this community. The answer was clear: patients were already engaging on social media, but lacked a centralized, safe space to share their experiences. We launched Get COPD Help, a Facebook page designed to unite patients and caregivers in meaningful conversations, offering expert insights, treatment options, and support tailored to their needs. Our strategy was centred on meeting COPD patients and their families where they were already active: online. Through a mix of educational videos and static content, we empowered them with knowledge to manage their conditions and explore relevant treatment options, including medical devices. The platform became a trusted space for conversations that matter, ensuring that the community had access to credible, impactful information. Since launching in 2020, the Get COPD Help page has grown to nearly 60,000 followers, generating thousands of meaningful interactions every month. To ensure the campaign remained effective, we integrated a detailed measurement plan—tracking engagement, patient awareness, and access to care through reactive polls and social listening. This allowed us to continuously refine our content strategy and increase the platform’s impact over time. At One Vision Health, we specialize in creating tailored, data-driven disease awareness campaigns that empower patients and caregivers alike. Let us help you make a difference by delivering educational content that drives real, measurable results. Learn more about our work: https://lnkd.in/eGZZQyKK #PatientCentricity #COPD #HealthcareInnovation #PatientEngagement #Healthcare