Optima Partners

"When technology meets intuition, neither can deliver the best outcome alone. We need both." In our latest episode of The Momentum Advantage podcast, Christopher Foley PhD, Danilo Blagojevic PhD and Toni Keskinen cut through the noise to explore how enterprise leaders are finding the sweet spot between technological capability and human judgment - from navigating market volatility to understanding diverse customer bases. Access the full podcast on our website here: https://lnkd.in/eRs2c9fz #BusinessStrategy #AI #OptimaPodcast

Spotlight on BioXcelerate AI – A Division of Optima Partners At Optima Partners, we’re delighted to see our health data science division, bioXcelerate AI, advancing drug discovery with a focus on improving patient outcomes. By combining expertise in human genetics, AI, and high-performance data engineering, bioXcelerate AI is helping to drive meaningful progress in life sciences. Learn more about the leadership team and how they’re making an impact in the field. 👇

High Time to Reinvent Your Content Marketing Strategy 📝 Building on last week’s SparkSpace event on the Future of Content, we’re thrilled to announce that our Director of Design & Transformation, Ross Robinson, has been featured in Decision Marketing with his latest thought leadership piece! In the article, Ross encourages a proactive approach to content marketing, highlighting the importance of viewing content as a dynamic ecosystem. He advocates for integrating strategy, operations, and technology to meet modern demands for personalised and engaging customer experiences. Rather than just making small improvements, he urges businesses to embrace a transformative mindset that aligns content efforts with broader business goals. Head over to our website to access the full article: https://lnkd.in/ee3rqxum #ContentMarketing #Personalisation #CustomerEngagement #Transformation #OptimaPartners

Last night, we kicked off the first session in our Spark Space series at BGF London: The Future of Content – Powering Personalisation and Customer Engagement Ambitions!   Industry leaders from financial services, retail, utilities, and beyond came together to discuss how content is shaping the future of personalised customer experiences. Led by Ross Robinson, our Director of Design & Transformation, with insights from guest speakers Steve Martin, Optima Associate, and Claire Hovey, Founder at Copy & TV, we explored how agile content, automation, and AI are driving transformation at scale.   A huge thank you to our partners – Celebrus, Pegasystems, and Adobe – for joining us and contributing to a fantastic event! Spark Space offers a platform where professionals and thought leaders connect to tackle industry challenges and uncover innovative solutions.   Stay tuned for highlights from last night’s discussions. Want to know more? Contact us on or website: https://lnkd.in/eJMrXsBQ Or reach out to the Optima team who attended: Mark Pollard, Ross Robinson, Ed Knight, Murray Allan, Samuel Riddington, Sophie Alfred (nee Waring), Karen Thomas-Bland, Lynsey Craig   #SparkSpace #ContentTransformation #Personalisation #CustomerEngagement #OptimaPartners

We're Hiring! Optima Partners is on an exciting growth journey, and we’re looking for a Technical Delivery Manager to help us deliver impactful solutions for our clients. As we scale from 75 to 200 employees over the next two years, you’ll be at the forefront of managing technical projects, leading diverse teams, and ensuring smooth project execution. This role is perfect for someone who’s passionate about data and technology, with the experience to bridge the gap between technical and business goals. Key responsibilities include: ➡️ Overseeing project planning, budgeting, and delivery ➡️ Leading multi-disciplinary teams of developers, engineers, and designers ➡️ Managing risks, issues, and stakeholder communication ➡️ Ensuring high-quality technical outcomes If you have a background in data, strong leadership skills, and are ready for a new challenge, we’d love to hear from you. Learn more and apply here: https://lnkd.in/ehDcQYJA #Hiring #TechnicalDelivery #ProjectManagement #DataScience #OptimaPartners

𝐄𝐦𝐛𝐫𝐚𝐜𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞: 𝐓𝐡𝐞 𝐃𝐮𝐚𝐥-𝐄𝐝𝐠𝐞𝐝 𝐒𝐰𝐨𝐫𝐝 𝐨𝐟 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐯𝐞 𝐀𝐈 𝐢𝐧 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 Optima's CEO, Alan Crawley, and Associate Director, Natalie Mclellan (nee Blunn), have co-authored an insightful piece on navigating the complexities of Generative AI adoption in business. Their article covers: 💡 Strategic alignment of AI initiatives with business goals 💡 Maintaining human-centric approaches in AI adoption 💡 Implementing ethical frameworks for AI use As leaders grapple with the transformative potential of Generative AI, this piece offers valuable perspectives on harnessing its power responsibly. Gain access to the full article on our website: https://lnkd.in/eV_ySKUV #GenerativeAI #BusinessLeadership #AIStrategy #OptimaPartners

Big Data London 2024 - Key Takeaways A few weeks have passed since Big Data LDN 2024, and our Lead Engineer, Chris Wray, has been reflecting on the event's key messages. He's compiled his insights into an informative blog post covering: ➡️ Why Generative AI is here to stay. ➡️ The potential of Agentic AI in enhancing accuracy and trust. ➡️ The importance of quality data in the AI era. ➡️ How to navigate AI discussions in the boardroom. Discover Chris's insights on these trending topics and their implications for businesses on our website: https://lnkd.in/eGkvFM5s #BigDataLondon2024 #AI #GenerativeAI #AgenticAI #DataQuality #OptimaPartners #Innovation #DataGovernance

Have you had the chance to listen to our podcast yet? 🎙️ In our latest Momentum Advantage episode focused on AI and human intuition, our Managing Director, Christopher Foley PhD, spoke about the importance of understanding missing data in AI models. Chris explained how 'missing not at random' data can reveal hidden biases and distributional shifts in our analyses, potentially impacting business decisions. Access the full podcast on our website now: https://lnkd.in/eRs2c9fz #AI #DataScience #BusinessStrategy #OptimaPodcast

"The only black box in the room is a human brain." 🧠 This thought-provoking statement is from Danilo Blagojevic PhD, our Director of Decision Science and Machine Learning, featured in the debut episode of The Momentum Advantage, Optima Partners' podcast. Dan shares fascinating insights into the relationship between AI and human intuition in shaping business strategy. He also explores how AI’s logic-driven methods complement the often-inexplicable nature of human decision-making. Curious about how AI and human intuition can work together to drive better decisions? Listen to the full episode on our website here: https://lnkd.in/eRs2c9fz #AI #HumanIntuition #BusinessStrategy #Podcast 

Optima Partners is delighted to welcome Samuel Riddington as our new Commercial Director! 🎉 With over two decades of experience driving digital transformation across global organisations, Sam is a seasoned technology and business strategy leader. Throughout his career, he has excelled in developing customer-centric strategies and leading major change initiatives across various sectors including Telco, Financial Services, and Life Sciences. Sam’s passion for transforming businesses through new models, innovative ways of working, and disruptive technologies aligns with our vision of helping clients thrive in challenging industries. We’re excited to have him on board as he focuses on expanding our client base and providing commercial support for both Optima Partners and BioXcelerate AI. Welcome, Sam! #OptimaPartners #LeadershipTeam #DigitalTransformation #CommercialDirector #BusinessGrowth #bioXcelerateAI