The ORDRE Group

Simon P Lock and KIRSTEN LOCK at the The Business of Fashion 500 Gala ✨ We are proud to say that The Ordre Group CEO Simon P Lock was an inaugural member of the #BoF500 way back in 2013! Now in 2024 the list of the world’s most influential people in fashion has grown to 1,509, representing more than 70 nationalities, spread over all facets of the industry. Without a doubt cause for a gala celebration.

We were in Geneva this week at the Luxury Innovation Summit & Awards which focused on digital certificates, traceability, and Digital Product Passports (DPPs) in the fashion industry. Leading suppliers like Certilogo S.p.A. and Tracr presented on the importance of authenticity and provenance tracking, while brands like GIVENCHY emphasised the need to confirm product traceability to consumers. eBay spoke about how web3 will transform luxury re-commerce. 🔗 A recurring challenge discussed was the reliance on physical connectors (NFC chips, RFID tags), which disrupt production and logistics, adding costs and complications. 🔬 Vision AI, as championed by The ORDRE Group product Authentique, offers a solution by creating a "digital fingerprint" for each product, connecting physical items to their digital identities without the need for physical connectors. Authentique's Vision AI ensures identification and traceability without tampering risks or additional manufacturing steps. 🤝 Authentique is building an ecosystem of collaborations using APIs to integrate with both DDP, traceability and digital certificate suppliers across the luxury industry, building a seamless ecosystem to authenticate products at every stage. As the industry moves toward digital transparency, Authentique, in cooperation with our global strategic partner Alitheon, is positioned to lead this transformation with its innovative approach. Slide into our DM's if you'd like to know more!

In the thick of fashion week The Ordre Groups ORB360 photographed The Frankie Shop x Barbie™️ collaboration. Still photography, 2D and full ORB360 model shots were the order of the day. Go to www.eu.thefrankieshop.com for a peep at the e-commerce shots. DM us if you’d like more examples of our e-commerce photography, we’d love to hear from you 🙂

At Paris Retail Week C leaders from retail unveiled their strategies and visions for the future of the industry 💡 What were the most valuable recommendations for retail and e-commerce businesses? Well, it was all about digital imaging and AI of course! 🛍️ AI to rethink personal shoppers; AI analysis of customer preferences, visit and purchase history, and searches means that customers are served personalised experiences. 🚀 The impact of Vision AI on Customer Experience; Identifying a product means that consumers are confident that the item they have invested in is verified, has a transparent history and is easily re-sold. Brand trust and loyalty is intensified (also see below for The ORDRE Group product, Authentique).  📊 Generative AI; adds to business growth by analysing data and conversations associated with e-commerce pages, trends and customer sentiments are being identified…and acted upon! 🖥  E-Commerce Imagery is Everything; Understanding all aspects of the product is essential to conversion. Customers expect clear product imagery that showcases the entire front, back, top, bottom and sides of the item they are buying (hello, The ORDRE Group ORB360) 💳  Virtual Assistants for Customer Conversation; Consumers are now more informed and want fast, seamless, and intelligent navigation. Enter the chatbot! 🌐 Generative AI for inventory and delivery management; E-commerce giants such as Amazon, Rakuten, Alibaba Group or Walmart have integrated generative AI tools and language models to strengthen their inventory management, demand forecasting and delivery route optimisation. The time to adopt this technology is now, yet with brands in a race to introduce these innovations, it is important to seek advice. The Ordre Group are on hand to answer any queries you may have. The group offers two technologies: ORB360˚ - ˚360 image solutions revolutionary in taking high quality product photos in a limited amount of time, with immediate uploads. AUTHENTIQUE - Vision AI connecting physical products to their digital assets providing consumers with identification, authentication and traceability. 🚀Reach out to info@ordre.com if you’d like to know more. #parisretailweek #retail #ecommerce #fashion #AI #technology

At Paris Retail Week C leaders from retail unveiled their strategies and visions for the future of the industry 💡 What were the most valuable recommendations for retail and e-commerce businesses? Well, it was all about digital imaging and AI of course! 🛍️ AI to rethink personal shoppers; AI analysis of customer preferences, visit and purchase history, and searches means that customers are served personalised experiences. 🚀 The impact of Vision AI on Customer Experience; Identifying a product means that consumers are confident that the item they have invested in is verified, has a transparent history and is easily re-sold. Brand trust and loyalty is intensified (also see below for The ORDRE Group product, Authentique).  📊 Generative AI; adds to business growth by analysing data and conversations associated with e-commerce pages, trends and customer sentiments are being identified…and acted upon! 🖥  E-Commerce Imagery is Everything; Understanding all aspects of the product is essential to conversion. Customers expect clear product imagery that showcases the entire front, back, top, bottom and sides of the item they are buying (hello, The ORDRE Group ORB360) 💳  Virtual Assistants for Customer Conversation; Consumers are now more informed and want fast, seamless, and intelligent navigation. Enter the chatbot! 🌐 Generative AI for inventory and delivery management; E-commerce giants such as Amazon, Rakuten, Alibaba Group or Walmart have integrated generative AI tools and language models to strengthen their inventory management, demand forecasting and delivery route optimisation. The time to adopt this technology is now, yet with brands in a race to introduce these innovations, it is important to seek advice. The Ordre Group are on hand to answer any queries you may have. The group offers two technologies: ORB360˚ - ˚360 image solutions revolutionary in taking high quality product photos in a limited amount of time, with immediate uploads. AUTHENTIQUE - Vision AI connecting physical products to their digital assets providing consumers with identification, authentication and traceability. 🚀Reach out to info@ordre.com if you’d like to know more. #parisretailweek #retail #ecommerce #fashion #AI #technology

A big thank you to our loyal clients and those who keep referring us. We appreciate you! 💯🙏 https://lnkd.in/evgb8CWa

Viewing the Authentique Vision AI and the ORB360 technologies live as well as being able to test both in situ is a revelation for those discovering our products for the first time. The ORDRE Group regularly hosts showcase opportunities in its Paris office for friends, clients and friends that are clients ☺️ Stand out technologies on display are Authentique Vision AI incorporating our partner Alitheon’s unique FeaturePrint technology and the full service offering from ORB360 imaging and video. Here are a few images from our intimate apéro this week >

Authentique by The Ordre Group is proud to be selected as one of the four key technologies to demonstrate today at the Bain & Company France event in Paris. It happened simultaneously as Bain & Company and the Comité Colbert shared their Annual report, dedicated to AI in the luxury industry and technology sector, entitled “Artificial Intelligence: the discreet revolution”. The study scored 20 use cases of analytical and generative artificial intelligence to understand the stages of adoption, assess possible barriers and analyse the results expected by the houses. The outcome? The revolution is indeed underway, yet it is discreet so as not to compromise the promises of exclusivity, intimacy, creativity and the know-how that define luxury. Click this link to view the Bain & Co Annual Report in French > https://lnkd.in/eZyVk_sF Click this link to view the Bain & Co Annual Report in English (when it is published shortly) > https://lnkd.in/ejs8kHB To discover more about The Ordre Group please click here > https://lnkd.in/dyyRCX9f

Momentum is building as we all look forward to the Authentique Vision AI Apero in Paris next week. Journalists and brands are joining us to experience a demonstration of how our innovative technology works and it’s ability to authenticate bags, leather goods, ready-to-wear, watches, jewellery and sunglasses. 📅 Date: September 10th 🕒 Time: 17.30-19h CET 📍Register Now: Limited spaces available, please contact elsa@ordre.com for more details. Authentique Strategic Advisor Dr. Daniela Ott will be demonstrating alongside CEO of the ORDRE Group Simon P Lock and Authentique Head of Product Andrea Caputo. We look forward to seeing you there! #visionAI #technology #fashiontech

Shout out to The Real Real who recently unveiled their annual resale report, an analysis on what is redefining today’s luxury resale market. The biggest take-away is that the rise of superfakes is quite concerning; “While the most commonly counterfeited bags are still the usual suspects—Hermès, Chanel, Louis Vuitton, Gucci—we’ve seen a major uptick this year in Celine and The Row knockoffs following 2023’s quiet luxury boom. These “superfakes” are often jarringly similar to the real thing, with an attention to detail authenticators have seldom seen before. But, as always, there are tells. (So far this year, The RealReal has intercepted over 7,000 counterfeit bags during the authentication process” - The Real Real. This report highlights an important point: a significant number of fake goods are being traded and consumers would feel more confident buying or re-selling if they were irrefutably authenticated. This would significantly boost the market by ensuring quality and authenticity, which is crucial for both sellers and buyers. Luxury and fashion brands need to upgrade their authentication processes to stay competitive. Reach out via DM if you would like to explore how Authentiques Vision AI authentication enhances consumer brand experience and loyalty. Dive into the full report here: https://lnkd.in/etp3mgmm