Tracr

Tracr

Software Development

London, London 3,007 followers

Tracr is a Connected Value Chain platform built to enhance consumer trust in the diamond industry.

About us

TracrTM is an advanced technology platform developed by De Beers Group to underpin trust in diamond provenance. Through the use of leading-edge technologies - including blockchain, artificial intelligence, the internet of things and advanced security and privacy technologies – TracrTM enables confidence in a diamond's source throughout the diamond value chain. TracrTM is the world’s only distributed diamond blockchain that starts at the source and provides tamper-proof source assurance at scale, enabling De Beers Group’s rough diamond customers to provide an immutable record of a diamond’s provenance, and empowering jewellery retailers to have confidence in the origin of the diamonds they purchase. Tracr was first launched in 2018 and was named by Forbes as one of the world’s 50 leading blockchain solutions in 2020, 2022 and 2023

Industry
Software Development
Company size
11-50 employees
Headquarters
London, London
Type
Privately Held
Founded
2017
Specialties
Technology, Product Development, Product Design, Blockchain, Collaboration, Transparency, Openness, Consumer Assurance, Trade Confidence, Diamonds, Supply Chains, Industry Adoption, Responsible Sourcing, Diamond ID, Diamond Ecosystem, Data Privacy, Data Security, Data Ontology, Industry Integration, Innovation, Internet of Things, Artificial Intelligence, Internet of Value, and Web 3.0

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