Pepper

How’d we help Trainline & Tripadvisor drive 16k + saves on Instagram Reel content? 🚞 The Objective? 🇺🇸 Drive US audiences to become aware of, and consider using Trainline as a means of booking travel around Europe. What did we do? 🤝 Partnered with travel influencers that had banks of content for us to use 📹 Developed content themes like ‘5 day trips from london on the train’, or ‘7 day South of France itinerary with Trainline and Tripadvisor’ 🖼️ Strategised useful content that audiences wanted to revisit when it came to booking travel The Results? ✅ 742% Delivery against engagement KPI ✅ 127% Delivery against impressions KPI ✅ 16,382 Reel saves ✅ A very happy client #TravelandTourism #SocialMarketing #InfluencerMarketing

(Not-So) Hot Take: Gen Z care more about experiences than material things. 🎪 During a traditionally quieter time for the leisure and attractions sector, you’ve got a big opportunity here. Family and friends of Gen Z are looking for gift ideas. Social marketing can be quick to set up and extremely effective in acquiring consideration and bookings with the right support (psst!). But move quickly, before your competitors catch on! 👀 #Leisure #Attractions #InfluencerMarketing

UCG V High-Value Production: What works best for travel brands? 🌎 We thought we’d share some takeaways from our organic social campaign with Tripadvisor and The Wanderer recently. 📺 As The Wanderer is a TV series, we’ve had a beautiful bank of high-quality content to work with - but when launching their brand across Instagram, YouTube Shorts and TikTok, we wanted to ensure that we’re resonating with our target audiences. What’ve we been up to? 🎥 Stepping away from the sole use of ATL highly-produced assets 📹 Moving into UGC digital-native content 📖 Finding a delicate balance between the two content types to create a strong brand narrative 🤝 Identifying & partnering with the right content creators to help us tell a story What’s been interesting? 💡 Across social channels, we’ve identified that users want saveable, relatable content for travel recommendations 🤳 UCG seems to attract much higher engagement rates than high-production content 👯♂️ Relationship-building feels much more authentic to audiences through UGC

What a fantastic way to celebrate my 1-year anniversary at Pepper – with a win at the bCreator™ Awards 2024 for one of our very first multi-service line campaigns 🏆 We’re thrilled to have won Travel Creator Marketing Campaign of the Year for our collaboration with Tripadvisor and VisitBritain. 🌍 For this campaign, we strategically targeted French and German markets through paid social, sending an influencer and our creative production team across the UK to capture the incredible journey. The campaign showcased the UK from a fresh perspective – seeing things differently. Such a brilliant milestone for the team, and it feels amazing to celebrate our first award win together, Joe Friend Alice Jones Beckii Flint Here's to more next year #contentmarketing #paidsocial #influencer #creative

Launching an organic social media campaign is like getting a new toothbrush — start fresh, brush up on your strategy, and stay consistent to see those results get brighter... 🦷 🪥 (enough of the terrible puns) Pleased to say our Organic Social campaign at Pepper has officially launched this week with Wisdom Toothbrushes Limited After weeks of strategy, planning and content creation we are live combining a hybrid strategy of UGC creators and social-ready product assets. Excited to see the stats grow, in the meantime check out our first bit of TikTok content Credit to everyone involved in this partnership Kasia Judkiewicz Eleanor Farrant Kelly Sadler Chelsey Smith Carla Holness Anneka Shah #socialmedia #organicsocial #tiktok https://lnkd.in/eXp4hJ2g

🚗🌍 Excited to share the launch of our latest brand awareness campaign in partnership with Tripadvisor 🚗🌍 At Enterprise Rent-A-Car, we’re inspiring travellers to unlock hidden gems and amazing destinations with the freedom of a rental car. Whether it's discovering new places during the shoulder season for better value and fewer crowds, we want to help travellers experience more with Enterprise. Through a branded hub on Tripadvisor we’ve created hidden gem travel guides curated by local experts to promote six key markets Portugal, Croatia, Turkey, South Africa, Finland, and Norway. We also have cobranded media activity on and offsite as well as a sweepstake competition giving people the chance to win a holiday to Finland with car rental included. You can also find our hidden gem guide content in a downloadable PDF format on our Enterprise site, perfect for trip planning! We’ve also expanded the influencer content into our owned channels too, with a specific Meta strategy in collaboration with UM Worldwide, emails highlighting the hidden gem guides, and posts using the influencer images across our websites. We’ve already seen impressive results so far with our activity:  ✨ 19.6M impressions ✨ Influencer impressions 84% over target ✨ Engagements 371% over target Check out our hub here https://shorturl.at/k5zIT Stay tuned for more! Pepper #marketing #brandawareness #travel #enterprise #partnership #tripadvisor #digitalmarketing #hiddenplaces

13 Food & Beverage Product Categories are About to be Restricted in UK Advertising A particular food product will be banned from advertising if: 1. It’s classified as ‘less healthy’ based on the government’s nutrient scoring system. 2. It falls into one of 13 product categories created by the government. Here’s what’s included… Skip through the slides for more info 👉 #FoodandBeverage #FMCG #InfluencerMarketing

Content creators are one of the strongest available resources available to tourism & travel brands. 80% of Gen Z report basing their travel bookings based on the recommendations of content creators (Klook) If you’re not already utilising content creators, don’t overlook it. If you are using content creators but it’s not working for you, maybe it’s time to change up who you’re working with - people that know how to make it work (psst, that’s us!). #TravelandTourism #InfluencerMarketing

How’d we generate 1.9k conversions for La Boulangère & Norac Foods UK last Veganuary? 🌾 We worked with La Boulangére and their B’Vegan brand during January to construct a strategic paid social campaign with a digital coupon integration. What did we do? 🤝 Targeted a veggie curious audience with retargeting ads 📹 Tracked direct sign-ups to receive a money off voucher automatically via SMS 🖼️ A/B tested offer messaging, identifying the strongest converter for optimisation 🎁 Tracked real-life conversions through analytics and automation tools The Results? ✅ 1.9k Conversions ✅ 1.44% CTR against a 0.70% benchmark ✅ £0.63 CTR ✅ A very happy client #FoodandBeverage #FMCG #InfluencerMarketing #Veganuary

Advertising law is changing for food and beverage brands in the UK 🍟 🤔 What’s happening? Brands selling ‘junk foods’, sugary drinks, fast food & other products high in fat, sugar and salt will have their advertising capabilities significantly restricted across TV and digital channels. 🤨 Why’s it happening? The government has a goal to protect children from being exposed to marketing of ‘unhealthy foods’. What do we know so far? 📺 TV Advertising Watershed 💻 Online Advertising Restriction 🏥 Definition of ‘Less Healthy’ 🍾 Small Business Exemption 🔍 Product Scope Clarity ❌ Brand Advertising Excluded Skip through the slides for more info 👉 #SocialMarketing #FoodandBeverage #FMCG