Pimentae Drinks

🌶 2024: PIMENTAE WRAPPED 🌶 As 2024 comes to a close, we’re reflecting on some of our proudest moments. This year hasn’t come without its challenges and there were many lessons to be learnt but our incredible team finished 2024 feeling proud of what we’ve achieved, SO excited for what’s to come and surprised that after an entire year of drinking margaritas, we still have room for a few more to see in 2025. Here’s what made this year unforgettable: 📈 Hit over £1M in revenue 🍸 Voted Best Margarita second year in a row by The Independent 🚀 Launched our full Margarita range in 3 new retailers: Waitrose & Partners, Ocado Retail & John Lewis & Partners 🌏 Unlocked 6 new wholesales and +700 new distribution points in the UK  👯♀️ Doubled our powerhouse team to 6 incredible women 👗 Collabs with OUAI, Padel Social Club, French Connection, and more. ✈️ Made flying a little easier with margs in Gatwick & Luton Airport 🌶 Brought Pimentae to the people with 20+ Events including Taste of London Festival, KRANKBROTHER, Cambridge Club etc. (No margarita was left behind) 📺 Featured on Channel 4’s Saturday Kitchen & BBC’ Sunday Brunch 🎄 Launched Christmas gift packs, bundles and had our record quarter! … and so much more! Thank you to everyone who’s been part of our journey this year however big or small. Here’s to an even bigger and better 2025! 🥂 

Pimentae Drinks is a UK award winning margarita brand started my two female founders. And we are so so proud to announce that Wynter Karo and Alice Parmiter are a part of the Revenge Capital LLP family! Wynter and Alice came to us with a deep understanding of their product and audience, they had various profitable revenue steams up and running and they were absolutely nailing brand creative. They and by extension what they are building is simply put ... cool as s**t. Pimentae Drinks fills a space I long for when I walk around London -- LA and Malibu and Ibiza and Portugal beach vibes -- the story they tell through pictures and a delicious product is approachable and easily translates to other global markets who crave that free, fun and beautiful lifestyle anchored with good times, awesome music and great friends. Congratulations ladies, you inspire me! And thank you for your kind words this below. I also encourage entrepreneurs and investors reading this to follow them both personally. Their advice to emerging founders is informative and inspirational -- they are ones to watch 👏

🎄 HOLIDAY ALERT! 🎄 WE’RE AT SPIRIT OF CHRISTMAS! Surprise! It’s November, and we’re skipping straight to Christmas—because who needs mince pies when you can have Spicy Margs? 🍸 So, grab your mates, swing by our stand, and tell Santa all you want for Christmas is… a margarita in each hand! Because let’s face it, the only "spirit" you need this season is tequila 🎅 

🚐 BUY WOMEN BUILT x OCADO RETAIL 🚐   We’re SO PROUD to be part of Ocado Retail’s BUY WOMEN BUILT initiative! As a women-built business with an all-female team, it’s an inspiring moment to stand alongside 130 amazing female founders. 💪 Now, you can shop over 1,000 products from female-founded brands on Ocado’s brand-new BUY WOMEN BUILT 'aisle' - because supporting women just became way too easy! 👑 And let’s be honest—the real highlight? Our Spicy Marg Cans zooming around on those delivery vans! 😍 Who knew that a van could pack such a punch? So, grab a can (or anything else that catches your eye) at this link: https://lnkd.in/eVkWaQ3k support women, and let’s make those vans work it! 

🎬 PRINCESS DIARIES 3: THE PIMENTAE EDITION! 🎬 “I’m gonna take this... and this... and give you... JOHN LEWIS!” 👑🍸 Yes, we’re living our best Amelia Mignonette Thermopolis Renaldi, Queen of Genovia dreams, because Pimentae is now officially launching at John Lewis & Partners! But wait—it gets better! You can now grab our entire bottle range, including our Limited Edition Gift Pack for Christmas. 🎄 Oh, and if you’re wondering about John Mayer and Lewis Hamilton—unfortunately, they didn’t swing by for our launch, but we’re still waiting for that traffic update! 🏎️🎸 So come pick us up at your nearest John Lewis, because we’re ready to make every drink a royal affair! P.S. If you catch us rehearsing our royal waves, just know we’re auditioning for Princess Diaries 3. Fingers crossed we don’t get cut for lack of talent! 🎥😂

We can’t all invest in women, but we can all buy from them. This is what change looks like 💫 130 female founders, all selling their brands on Ocado Retail We headed down to Ocado HQ on Monday to celebrate the launch of their partnership with BUY WOMEN BUILT There is now a dedicated page to shop over 1,000 products from female-founded brands and we are SO proud that Pimentae Drinks is part of such an empowering movement. Thank you to an incredible team that made it happen Hannah Gibson Sahar Hashemi OBE Amisha Mody Madeleine Pirrie

🎅 ATTENTION, OFFICE ELVES! 🎅 The holiday season is upon us, and if your office party is more “Silent Night” than “Jingle Bells,” it’s time for a Pimentae intervention! 🙌 🧊 Festive Christmas & Office Party Packages: Our 5L bag-in-box serves 50 people—perfect for drowning out awkward small talk and questionable dance moves! You bring the snacks, we’ll bring the spirit! 🕺 🧦 Secret Santa & Stocking Fillers: Searching for gifts that don’t scream “I forgot about you”? Look no further! Our 125ML pocket-size cans are the ultimate surprise—great for your Secret Santa or that colleague who always “borrows” your stapler! 😂 Bulk pricing is available, so your team can feel appreciated without breaking the bank! 💰 🎁 Bespoke Christmas Hampers: Want to show your team how much you care? Our hampers are packed with rocks glasses, a 50CL bottle, garnishes, and more! Perfect for those who believe in the true spirit of Christmas… and tequila! 😇 ⏰ Don’t Wait! We’re taking orders until mid-November, but it’s first come, first served—so don’t get caught with last year’s stale eggnog! For a quick quote, just fill out this 30-second form: https://lnkd.in/eJ6vrVn8

The 3 biggest misconceptions about Pimentae Drinks 🍸 1) We launched with big budgets ❌ Wynter & I put our life savings together & launched the business on £24K, working our full time corporate jobs for 6 months alongside running Pimentae. We bootstrapped the business for 18 months before our pre-seed round. We got creative, took risks, got to know our consumer & drank a lot of margaritas until the liquid was perfect. 2) We are a big team ❌ We are a team of 5 incredible women. I am inspired every day watching these powerhouses drive the business forward. Everyone brings something unique to the table, we challenge one another, tackle the hard days as one & all bond over a deep-rooted passion for tequila. Wynter Emma Katie Verity - grateful for you everyday ✨ 3) We are a seasonal brand ❌ We get it, you think of a margarita & you’re transported back to that gorgeous beach, sipping, sunning, questioning why you bother with a 9-5. Or maybe you were dancing at one of our festival bars this summer, wondering whether 5 margaritas is too many. The answer is no. In reality, we see some of our highest sales over the next few months. Why? 🌶 Because as we settle in to dinner party season, your friends will love you more if you show up with a bottle of Spicy Marg.  🌶 Because when you get John from finance for Secret Santa, you don’t need to panic. 🌶 Because you can seriously forget about another pair of socks as a stocking filler, Santa brings tequila too. 🌶 Because the Christmas work drinks deserve a margarita upgrade. And the stories do to 😉 This festive season, we’ve got you covered. Bespoke hampers, corporate gifting, office party packs, presents for the cousins… you name it, a margarita will solve it 🍸

🚨 STOP EVERYTHING 🚨 WE’RE CRASHING THE CASUAL DINING SHOW!  Well... not actually crashing it,  but we will be at Stand CD724 on the 18th & 19th of September! Come say hi and grab a glass while we pour our delicious margaritas and prove, once again, that "one more drink" is always a good idea and tequila is the answer to most of life’s problems. 🍸 (The rest? We’re still working on it.) See you there! 

🚪 GUESS WHO'S AT YOUR DOOR?!  That sounded super creepy… We’re not making Scream 7. And Alice and Wynter aren’t actually at your door! 😅 We’ve just rolled up to Ocado Retail! 💜 That’s right—Pimentae Drinks is now live and ready to bring the party to you with zero hassle. No need for fancy bartending skills—just pop, pour, and enjoy! P.S. Huge shoutout and a massive apology to our delivery hero who had to endure us filming our “dramatic” van exit 12 times. We promise it was worth the wait—if not for the footage, then definitely for the drinks! 🚚