We Are Collider

Providing mentorship & building community within the events industry 👊  Changing lives, careers & the industry for the better 🙏 As an official Leading Partner of Elevate Mentoring, we’re committed to shaping the future of the events industry through mentorship and meaningful connections. Together with Elevate and our CEO and Founder Anton Jerges, we’re changing lives and shaping futures. 🌱💡 We Are Collider x #Mentoring #Events #EventsIndustry 

Innovation, Strategy, and the Magic of Sci-Fi – A Conversation with Charlotte Bunyan 🎯 What connects strategy, storytelling, and emerging technology? According to Charlotte Bunyan, Co-Founder and Managing Director at Arq, the thread is human behaviour, and understanding what drives people and using that insight to shape innovation that truly resonates. Charlotte’s career has taken her from brand strategy and experiential marketing to the forefront of Extended Reality and Immersive Media, and in this interview, she shares her perspective on: Why a 'squiggly career' builds a unique strategic approach, the power of distilling complex ideas into a single, simple line, how innovation should focus on value, not just tech for tech’s sake, why sci-fi and experiential marketing have more in common than you think, and MORE! She also dives into the power of cross-agency collaboration within We Are Group, bringing together We Are Collider, Arq, and Seven-Communications to push creative boundaries. Read the full article below, in the latest edition of Collider Download! 📖 🧠 We Are Collider x #Innovation #ExperientialMarketing #Strategy #EmergingTech #Storytelling #BehaviouralScience

We don’t believe in B2B or B2C. We believe in B2H (business to humans). ✨ Because no matter the audience, meaningful engagement starts with understanding how people think and behave. That’s where the magic happens.  At We Are Collider, we take one big, bold idea and stretch it across live, digital, and virtual touchpoints, flowing seamlessly across the consumer journey. Epic live events 🎟️  Intimate digital activations 📱  Immersive brand experiences powered by behavioural science 🧠 We’ve even developed our own 7 behavioural science levers, which we call MARVELS™, to supercharge campaigns and create truly unforgettable moments. Creative without boundaries and built for real impact… Because the best ideas aren’t just seen, they’re experienced! Ready to make yours unforgettable? Check it out HERE 👉 www.wearecollider.com We Are Collider x #BrandExperience #Storytelling #Emotion #Creatives #ExperientialMarketing #BrandActivations

In the mercurial world of the beauty industry, launching a new product is trickier than applying eyeliner in the back of a moving Uber. With trends changing almost overnight, brands are increasingly realising that standing out requires more than just a good formula. This is why when Urban Decay Cosmetics brought their Face Bond foundation to the UK, they didn’t rely on the same tired old traditional marketing. Instead they hired We Are Collider to create a multi-layered experiential marketing campaign designed to be seen, shared, and most importantly, remembered. Drawing on our MARVELS™ framework, we pulled out all the stops. From CGI-driven storytelling to influencer collaborations and interactive billboards, every touchpoint was crafted to build engagement and excitement. Read the full article below, in the latest edition of Collider Download! 📖 🧠 We Are Collider x #ExperientialMarketing #Storytelling #BrandExperience #Creative #Innovation #UrbanDecay

There's no substitute for experience. Experience gives you goosebumps, a lump in the throat, tension, elation. It’s the smile that makes your face ache, the moment that carries you on a wave of emotion. 🌊 That’s where our ideas start. Big, bold ideas, always led by experience. 💡 Ideas fed by behavioural science, nourished by creativity. 🧠   Ideas that move people and stay with them. 🚀 Because when people live and feel it, a brand’s story means more. It goes deeper. It connects. It endures. In this disposable, digital age, that’s the silver bullet. 🎯 At We Are Collider, we craft human experiences that leave lasting impressions. Ready to create something unforgettable? Let’s talk. https://lnkd.in/ec732WWx We Are Collider x #BrandExperience #Storytelling #Emotion #Creatives #ExperientialMarketing #BrandActivations

Repost on THAT on this fine Monday morning! 🚀 A great article from The Drum, written by This Is Spiro, featuring insights on the power of experiential marketing and brand gravity. If you haven’t checked out the article already, now’s the time! #Emotion #Creatives #ExperientialMarketing #BrandActivations

Is the UK media industry excited about SXSW London? "Cannes Lions is a nostalgia machine. SXSW is engineered for the future." – in the words of our very own Charlotte Bunyan 🔜 SXSW, Head of Strategy and Innovation at We Are Collider With SXSW London set to take over Shoreditch this June, bringing its signature mix of film, music, business, and technology, the team at MediaCat UK wanted to know how the UK media industry really feels about its arrival. With little buzz in the air, they took matters into their own hands and asked the experts. Charlotte’s take? “SXSW London is a collision point for the creative industries and cutting-edge technology. The industry needs a playground for radical ideas, a testbed for the next frontier, and a forum that doesn’t just admire innovation from afar, but actively builds it. SXSW London is exactly that. Cannes? That’s yesterday’s party." 💡 "The acceleration of emerging tech is redefining audience behaviour, content creation, and brand experiences at breakneck speed. Those still chasing traditional formats will find themselves playing catch up." 🔥 What do you think? Game-changer or just another festival? Read the full MediaCat piece HERE: https://lnkd.in/edb_HYZr We Are Collider x #SXSWLondon #SXSW #Innovation #Marketing #Creatives #BrandExperience

BIG NEWS ALERT! 🚨 The Campaign UK Experience Awards are just around the corner, and we’re buzzing to announce that TWO of our epic campaigns have made the shortlist! 🎉🏆 Best Global Brand Activation – Red Bull: eSports "Red Bull: League of Its Own" 🔥  Best Collaboration – Red Bull "Red Bull Home Ground Finals, Berlin" 🤝 We’re up against some serious talent, and honestly couldn’t be more proud to see our work recognised for pushing boundaries and bringing next-level experiences to life. Massive shoutout to our fellow nominees, and roll on 17th April at the Royal Lancaster London! 🥂 We Are Collider x #CampaignUK #CampaignExperienceAwards #ExperientialMarketing #BrandActivation #Redbull

BOUNCE, SHOOT, PLAY… & GET BADGAL LASHES 🎀🏀 Over the weekend, Benefit Cosmetics brought the energy to central London with Club Bounce, an immersive pop-up celebrating the launch of BADgal Bounce Mascara. This activation by Heaps + Stacks | B Corp Creative Agency created a playground of beauty and sport, inviting visitors to step into a world that felt both interactive and larger than life. Why do we love this? It tapped into our MARVELS levers of Magic and Exchange, creating an experience that stays with people long after they leave. Great to see immersive brand worlds making waves in the beauty space. Magic 🔮 The space pulled people into a different world. A pink basketball court, oversized props, and a trampoline zone created an experience designed for play. It was immersive, sensory, and visually unexpected, transforming something as everyday as mascara into a moment worth remembering. Exchange 🤝 Visitors became part of the experience. Shooting hoops, bouncing on trampolines, and getting hands-on with the product made the launch feel tangible. The space encouraged movement, interaction, and participation, making Benefit’s brand world feel alive. As an extra touch, Benefit rewarded fans who downloaded the Benefit Loves app before attending, adding an extra layer of engagement beyond the event itself. An experience designed to be felt, played with, and shared. Were you there? What was your favourite part? Drop a comment below. ⚡ Image source: 365retail We Are Collider x #BenefitCosmetics #ExperientialMarketing #BrandExperience #Innovation #Marketing #Creatives

Last week, our sibling agency Arq, experts in immersive brand experiences and pioneers in extended reality (XR) and Web3, hosted a roundtable exploring a big question: how do brands move beyond experimenting with immersive media to making it an integrated, impactful part of their strategy? 🎯 The conversation brought together an inspiring mix of brands, entrepreneurs, and immersive media specialists, all eager to explore what’s next. One thing was clear. There’s no shortage of curiosity or ambition when it comes to XR, but unlocking real business impact is still the challenge. A key theme that emerged? The brands that win don’t just stand out, they tap into what people actually care about. Stop trying to be seen. Start making your audiences feel seen. We also talked about the hurdles. The effectiveness of immersive media is becoming clearer, but proving ROI and securing budget remains a sticking point. And while brands are ready to embrace these new spaces, the real power comes when XR is integrated into a wider ecosystem, rather than existing in isolation. The consensus? The brands that will win in this space are the ones willing to rethink their approach, embrace test-and-learn mindsets, and craft experiences that are too extraordinary to ignore. 💡🧪 A huge thank you to everyone who joined and shared their insights and questions, including Ryan Norrington of ITV/Metavision, Sam Carter of Westfield, Rohit Talwar of FastFuture Rinki Pramanik of Muscle.Doc, Louise Laing🔜 GDC of Phygital Twin, Matthew Drinkwater of London College of Fashion and Sean Carroll of Anagram. The appetite for innovation is there, so where do we take the conversation next? Let’s keep exploring. Charlotte Bunyan 🔜 SXSW, Tracy Sorgiovanni We Are Collider x #ImmersiveMedia #XR #Web3 #BrandExperience