PrettyGreen

"Brands shouldn’t shoehorn talent into their campaigns but rather work with the athletes at the heart of the partnership". Ahead of the Olympics opening ceremony this evening Kit Wilson gave his thoughts to LBBonline - Little Black Book on the role of athletes as influencers. The key takeaway? Authenticity is non-negotiable in this intimate, personal landscape. Just look at our Picture of Health campaign with Bupa... 💙 Make sure to check out the article here 👉 https://lnkd.in/ezYPKgsU Thank you for a wonderful write-up Laura Swinton 👏

And with that, another Speed Mentoring event is done!👏 It's always so amazing to see our alumni come together to connect with our mentors. Huge thanks to PrettyGreen for opening up their office to us!❤ Whether you're alumni or you'd like to become a mentor but couldn't be with us last night - we're always on the lookout for more mentors, keep your eyes peeled for our next event. Jessica Hargreaves Paczek, Jennifer Chapman, Andrew South #brixtonfinishingschool #digitalmarketingcourse #socialmediamarketing101 #marketingcourses #digitaladvertising #mentoringprogram #networkingevents

Please join us in raising a glass…🥃 We’re thrilled to be announcing our partnership with The Famous Grouse as its Global PR and Partnerships agency!   Like The Famous Grouse, we love mixing with others and sharing stories, so we’re excited to partner with the team to recruit the brand’s next generation of whisky consumers and grow its global presence 🌍 The Famous Grouse has been Scotland’s no.1 whisky for over 40 years with 43 million bottles sold each year across 94 global markets. This new creative global project will showcase the brand’s finest whiskies and we can’t wait to contribute our comms and partnerships expertise to such an iconic story. Head to our website to find out more 👉 https://lnkd.in/eFhUUmnv Sarah Henderson, Lucy Mart, Emma Simpson, Hannah Macleod, Emma Carson, Lucy Porter, Sophia Lakeman-Pettit, Emily Hirst Joakim Leijon, David Cotter, Marc Watson, Caitlin Maley, Lewis Bright, Lucy Garvie -------------------------------------------------------- Image Description: A bottle of The Famous Grouse whisky and two cocktails with lime wedges are displayed against a red background. A grouse is perched next to the glass on the right. Logos of PrettyGreen and The Famous Grouse are at the top. Text reads, "Global PR and Partnerships Agency.

Having a positive impact on People and Planet is at the heart of PrettyGreen's DNA. PrettyGreen is continuously focused on how we could make positive change to our people and our industry through actionable DE&I initiatives which include our A IS FOR ALL framework - arguably the most impactful piece of work PrettyGreen has created in our 15-year agency history. As such, we're totally thrilled to be shortlisted as Diversity and Inclusion Champions in the highly coveted PRWeek UK awards. Thank you to our brilliant team of Allies who ensure our work is inclusive and representative and the incredible DE&I board who advises and inspires us to always be better. Jessica Hargreaves Paczek, Faye Neighbour, Jennifer Chapman, Sarah Henderson, Lucy Mart, Darren Greene, 🌳 Mark Stringer, Sereena Abbassi FRSA, Sheeraz Gulsher, Charles Olayinka, Lucy Edwards, Paul Bradley -------------------------------------------------------- Image Description: A group of people pose together on tiered seating inside a spacious room. Below the group image, there is text that reads "PRWeek Awards 2024" on the left and "Shortlisted 2024" on the right, with a banner in the center displaying a trophy icon.

Awards aren't the most important thing in marketing. But I think we need a bigger trophy cabinet 🗄️👀 PrettyGreen ended last week with some great award nominations and some key wins! We swept up 4 Golds at the Global Influencer Marketing awards including Most Creative Campaign and Most Effective Campaign for ROI for our work with Hasbro (Play-Doh and Nerf). 🏆 Play-Doh’s Restaurant of Imagination: ▶ 3 wins at the Influencer Marketing Awards Shortlisted for: ▶ PRCA Platinum Awards (Consumer Relations) ▶ Marketing Week Awards (PR and Brand Storytelling) ▶ UK Agency Awards (Best Integrated Campaign) 🏆 Nerf Pro Gelfire Hide n Seek: ▶ Winner of Most Effective ROI at the Influencer Marketing Awards Shortlisted for: ▶ PRCA Platinum Awards (Digital and Social Media) ▶ bCreator Awards (Creator Campaign of The Year) ▶ UK Agency Awards (Best Social Media Campaign) 🏆 Optimum Nutrition Channel More: Shortlisted for PRCA Platinum Awards (Purpose Award) 🏆 Hey Dude America’s Best Kept Secret: Shortlisted for bCreator Awards (Fashion Creator Marketing Campaign of the Year) 🏆 Disney 100: The Landmarks: Shortlisted for UK Agency Awards (Best PR Campaign) 🏆 PrettyGreen: Shortlisted for UK Agency Awards (Best Inclusion and Diversity Initiative) Congrats to everyone else who won or was nominated! #awards #influencermarketing #influencer #influencers #creatoreconomy

Someone ring the new client bell 🔔   We're thrilled to be joining the roster of Andy Murray, Bayer Leverkusen, the mighty Quins and McLaren as teams working with Castore 🙌 Appointed as the new retained PR agency, we've already got the ball in play with our Murray Mile campaign and more lined up. So keep your eyes peeled (and goggles on). Read the full announcement from PRWeek UK here👇 https://lnkd.in/eHF8gF5U Thank you Evie Barrett for the write-up! -------------------------------------------------- Image Description: A determined Andy Murray wears a cap, shown in a gradient-filtered portrait. The image contains text: "Better Never Stops", "PrettyGreen", "Castore", and "Retained PR Agency" with logos for PrettyGreen and Castore.

We ended last week with ☀️and award wins and nominations, more of the same this week, please… 🍽️ Play-Doh's Restaurant of Imagination: A hat trick of wins at the Influencer Marketing Awards last night plus shortlisted for… 1. PRCA Platinum Awards (Consumer Relations) 2. Marketing Week Awards (PR and Brand Storytelling) 3. UK Agency Awards (Best Integrated Campaign) 🔫 Nerf Pro Gelfire Hide n Seek: Winner of most effective ROI at the Influencer Marketing Awards and shortlisted for… 1. PRCA Platinum Awards (Digital and Social Media) 2. bCreator Awards (Creator Campaign of The Year) 3. UK Agency Awards (Best Social Media Campaign) 🏊🏻♀️ Optimum Nutrition Channel More: Shortlisted for PRCA Platinum Awards (Purpose Award) 👟 Hey Dude America's Best Kept Secret: Shortlisted for bCreator Awards  (Fashion Creator Marketing Campaign of the Year) 🤩 Disney 100: The Landmarks: Shortlisted for UK Agency Awards (Best PR Campaign) 🌱 PrettyGreen: Shortlisted for UK Agency Awards (Best Inclusion and Diversity Initiative) 🏆Why are these campaigns smashing it? 🏆 Well, here’s a snapshot of some results that speak for themselves – from Nerf's commanding 72% share of influencer voice and trending organically with 3.7M views to Play-Doh's share of voice increasing from 21% to 83% and finally, Optimum Nutrition being the noisiest and most visible protein brand in earned media at the time. Sounds like success to us! ------------------------------------------------------- Video Description: A montage plays from HeyDude, Optimum Nutrition, Play Doh and Nerf with award wins popping onto screen.

The team have been busy working away on the release of Nerf's new N-Series range. Working with top-tier macro influencers to create content to drive awareness of the new and improved blasters, available now to purchase. We still have more content to come so keep your eyes peeled (and your eyewear on) for more N-Series Squad fun 🔫😎   Here's a taster of some of the content... Loving your work team 🙌 Kit Wilson, Lloyd Mullis, Joe Heath, Bee Hirani and Sammy Albon ---------------------------------------------------------- Video Description: Set in a warehouse there's a group of men dressed in different clothing styles ready to shoot Nerf lasters, each one has different stats based upon the blaster that appears on screen. This cuts to the best blaster, the N-Series and its user who appears in different locations shooting targets and people to keep them motivated. #influencermarketing #Nerf

From celebrating Murray's legacy with Castore and helping PizzaExpress win during the Euros, to increasing the editorial share of voice for Optimum Nutrition and capturing what health means to Paralympics for Bupa – this year’s Summer of Sport has been keeping us busy and we're not even at the finish line yet. Not forgetting that we also released the latest consumer leisure and fitness trends as part of our quarterly trend reports, we’re living and breathing the tournaments and games this year 🎾⚽️ ------------------------------------------------------------ Video Description: The video shows a montage of PrettyGreen's sporting campaigns so far this summer, showing PizzaExpress at Wimbledon, Picture of Health for Bupa, Murray Mile for Castore and Frank's Big TOE charity work. #SportsMarketing