Project Salt Run

💭 What’s your wildest dream? 💭 I’ll share mine if you share yours… Over a decade ago, I stumbled upon a book by Roy Moxham about the Great Hedge of India—a 4,200km customs line built to enforce a salt tax that caused unimaginable suffering. That story stuck with me, sparking a dream that felt as impossible as it was audacious. When my dad passed away, I felt a deep desire to connect with his roots in Calcutta, the city where he grew up. That’s when my wild dream began to take shape: to retrace the Great Hedge all the way to his childhood home, reconnecting with both history and heritage. Here’s the thing: I wasn’t a runner. For most of my life, I didn’t even think of myself as particularly athletic. But I’ve come to realise that wild dreams aren’t about being “ready” or having it all figured out. They’re about daring to begin, even when it feels impossible. This dream has become Project Salt Run: my attempt to run 100 marathons in 100 days, covering 4,200km across India, all while raising £1 million for those most affected by climate change. Am I ready? Not really. Will it be easy? Absolutely not. But I’ve realised one thing: if not now, when? Now, I want to ask you: What’s your wildest dream? 👉 Share your dream in the comments below. It doesn’t matter how big or small it is, or how impossible it might seem. What matters is taking that first step—saying it out loud and believing in the possibility of what if. Because when we dare to dream, we discover what’s truly possible. So, I’ll ask again: What’s your wildest dream? I can’t wait to hear your stories. 🌍❤️ #WhatsYourWildestDream #ProjectSaltRun #DareToDream #Resilience #IfNotNowWhen #runindia 👩🏻💻Hannah Cox Nina Davies Becca Marsh (FRGS) Natalie Smith Dan Beaumont Joel Chevaillier (FRGS) givestar 1% for the Planet The Long Run Club The Better Business Network betternotstop

Fundraising Link : https://lnkd.in/eSwrekQz

Today's a pretty big day. It marks 40 weeks till we run across India. Yes, I said we. Because Project Salt Run is a team. Nina Davies, Dan Beaumont, Joel Chevaillier (FRGS), Becca Marsh (FRGS) plus some secret extras are all joining me on our journey across Pakistan, India and now... (we've decided) up to the Bangladeshi border. Over the next 40 weeks, my co-host Joel Chevaillier (FRGS) and I will take you on the journey with us on our brand new podcast, together, we explore the intersection of history, sports, and resilience, meeting the dreamers, doers, and trailblazers who redefine what’s possible. With every obstacle, we uncover stories of triumph and humanity, reminding us all what it means to chase dreams bigger than ourselves. Weekly Episode every Thursday... https://lnkd.in/g9RHJzVi #projectsaltrun

✨ What’s your wildest dream? ✨ I've been chasing something that feels both impossible and deeply personal. Project Salt Run is my attempt to run 100 marathons in 100 days across India—retracing the Great Hedge of India and raising £1 million for those most affected by climate change. 🌍 This dream was sparked over a decade ago by a book and reignited by a longing to connect with my dad's roots in Calcutta. It’s terrifying, exhilarating, and the biggest challenge I’ve ever taken on. The truth is, I wasn’t “ready” when I began this journey. I wasn’t even a runner. But I’ve learned that dreams aren’t about perfection—they’re about beginning, even when it feels impossible. 👉 Now I want to hear from you. What’s your wildest dream? Share it below, no matter how big or small, realistic or audacious. Why? Because saying it out loud is the first step toward making it real. 💭 #WildestDreams #ProjectSaltRun #ClimateAction #DareToDream #bbs25

To celebrate 299 Days till I run across India I posted another daily video. I will to be more consistent posting on here in 2025, I post daily on Instagram. In the meantime, here’s a link to my latest video 💚🚀

This is 👩🏻💻Hannah Cox. She is not an athlete. She is not a seasoned ultra runner. She is an ordinary, everyday runner embarking on an extraordinary challenge. And she asked me to be her coach 🫢 We have just under a year to train for a 4000km run across India. 100 marathons in a 100 days, in heat, humidity, altitude, unknown territory and challenging terrains. This is a full on project for a newbie run coach and I’m shit scared of letting her down. But Hannah has been brave enough to take this on and share her vulnerability so I feel it is only right I share mine. And the truth is that what Hannah lacks in running experience she more than makes up for in mindset and I am so lucky to be working with her. ⭐ Hannah is a doer. She has a lot to say but always backs it up with action. When faced with “You can’t” or “Why” Hannah’s response is always “I can”, “Why not”, and “If I can, who else can?” 💪 Hannah knows how to defy self limiting beliefs. She is a natural born problem solver who keeps showing up when things get tough. ⚡ Hannah is magnetic. She trusts in people, gives out positive energy and attracts good people in return. 👊 And Hannah has a clear purpose. This run traces the route of an old Inland Customs Line, finishing at her Dad’s home in Calcutta. It was built in 1869 to enforce a salt tax. Within seven years, a famine engulfed India and over 6 million people starved to death due to poor British food policies like this. Project Salt Run is a symbol of consuming and taking more than we need, and that when we do, we compromise the ability of future generations to meet their needs. Her goal is to raise a huge £1,000,000 for communities impacted by climate change. The reality is Hannah has been building her whole life for this challenge. She may be an ordinary runner but she is also an extraordinary person. A lighting bolt of a human who will put in the hard work and bring together an incredible team Dan Beaumont, Becca Marsh (FRGS) Joel, 1% for the Planet. Together we will make sure she can finish what she has started. I am so chuffed to be part of this project. It ticks every box that we are passionate about at Perpetual Motion Coaching and The Green Runners and so much more. So I may be new to run coaching but I am not new to rising to a challenge. We are well on our way with the training and I know the most powerful thing I can do is help Hannah harness all her knowledge, skills and resources to get the very best out of herself and the team. I believe in her and believe we are stronger together. You can follow our journey Project Salt Run #teamwork #coaching #mindset #running #impact #vulnerability

So turns out The Guardian has picked up on the story of the Great Hedge of India..... I wonder if they know there's a nutter out there planning to run along it next year... (346 Days to go....) #projectsaltrun #guardian #indianhistory

Throwback to last week, when The Better Business Network hosting TWO Run Clubs at Blue Earth Summit to promote Project Salt Run. Being able to incorporate this challenge into my work is something I really appreciate - Milo Fletcher, James Dady and Laura Matz have all helped me host run clubs over the last few months and it's been so much fun to enjoy getting fit together. Massive thanks to Merrell for letting us try out their Trail Shoes on the run... and to The Long Run Club for gifting me a T -Shirt that makes me feel like a Marvel Superhero! After speaking today with my running coach, Nina Davies I've got a nice slow week of recovery and strength training coming up. Next race will be adidas Terrex Kendal Mountain Events Festival 10K Trail Run in November. #projectsaltrun #blueearthsummit

Throwback to last week, when The Better Business Network hosting TWO Run Clubs at Blue Earth Summit to promote Project Salt Run. Being able to incorporate this challenge into my work is something I really appreciate - Milo Fletcher, James Dady and Laura Matz have all helped me host run clubs over the last few months and it's been so much fun to enjoy getting fit together. Massive thanks to Merrell for letting us try out their Trail Shoes on the run... and to The Long Run Club for gifting me a T -Shirt that makes me feel like a Marvel Superhero! After speaking today with my running coach, Nina Davies I've got a nice slow week of recovery and strength training coming up. Next race will be adidas Terrex Kendal Mountain Events Festival 10K Trail Run in November. #projectsaltrun #blueearthsummit

‘Everything is temporary’ Six months on. On Saturday I ran an ultramarathon. Six months after telling my friend Dan Beaumont I was a runner. I forgot to get a proper finishers photo (this is Milo Fletcher and I queueing for food afterwards!) but you can see the medal right? 😂 If you read my betternotstop newsletter you’ll know, the last 18 months have shown me everything can change. Surrounding yourself with people that believe in you is so important. And that once you start believing in yourself absolute madness can happen. Maybe I can really run 100 marathons in 100 days? P.S Mark Shayler led a transformative workshop for me at GOODFEST CIC two weeks ago and he will be at Blue Earth Summit this week. If you are there I encourage you to get along to it 💫💫💫