The Project X Initiative

Collaboration is crucial for progress and I'm excited to be part of an initiative that's pushing the boundaries of TV buying in Europe. Programmatic offers immense benefits to advertisers and publishers, and I can't wait to share the success stories that come out of this project.

We're excited to be working with The Project X Initiative to support the evolution of programmatic TV across Europe.

Big news for CTV in Europe! Major AdTech companies including PubMatic, Magnite, Adform, The Trade Desk, Cadent & Equativ announce the new launch of the European Programmatic TV Initiative (EPTVI), a joint effort aimed at accelerating growth and adoption of programmatic TV in Europe. This collaboration is great to see & very much needed.. 👏 The EPTVI is a collaboration with the Project X Initiative, and has a number of broadcasters and agencies on board (though these haven’t been named). This initiative will look at the major factors holding back the development of programmatic TV in Europe, bringing together different stakeholders in order to solve these challenges. (Great job Ian Maude & Jon Watts!) More below on VideoWeek by Tim Cross. ▶ https://lnkd.in/dHAEpRTM #CTV #AVOD #FAST #Streaming #AdTech #Programmatic

The Project X Initiative is a strategic advisory collective focused on developing a vision and industry action plan to unlock the full potential of programmatic TV in Europe. In this Cannes panel session, we gathered fellow members of the collective to take the stage to share their perspectives and discuss the challenges and opportunities in the road ahead. Check out some of the highlights below and watch the replay for the full discussion 👉 https://lnkd.in/e3gNMFq7 #CTV, #Programmatic, #Advertising #CannesLions2024 #CuratingConnections Jon Watts, Teiffyon Parry, Nicole Scaglione, Sven Hagemeier, Stephen Byrne

As more consumers bypass traditional broadcasters for content discovery, they must put in place strategies to maximize the value of each user. Programmatic technology can enable broadcasters to better match their users’ content preferences, while providing ad experiences in line with media buyers’ expectations. Facilitating more precise audience targeting, programmatic offers effective supply path optimization (SPO) and real-time campaign optimization. Our Michele Salani explains more: https://lnkd.in/d26iUEJ2

The Project X Initiative is delighted to be working with The Trade Desk, PubMatic, Equativ , Magnite, Cadent and Adform to support the European Programmatic TV Initiative (EPTVI) - a new initiative that aims to assess the growth and development of programmatic sales and executive in Europe's TV markets. The alliance will work together to develop a clear lexicon, definitions and terminology, an analysis of the barriers and potential opportunities presented by programmatic platforms, and a practical roadmap. We'll be discussing more details of the initiative today, at the Cannes Lions International Festival of Creativity, where our partners @Equativ will host a panel exploring the potential of programmatic TV today. You can register here: https://lnkd.in/eT_u4DCW https://lnkd.in/eXxYwnxv