The Project X Initiative reposted this
Collaboration is crucial for progress and I'm excited to be part of an initiative that's pushing the boundaries of TV buying in Europe. Programmatic offers immense benefits to advertisers and publishers, and I can't wait to share the success stories that come out of this project.
The Project X Initiative is delighted to be working with The Trade Desk, PubMatic, Equativ , Magnite, Cadent and Adform to support the European Programmatic TV Initiative (EPTVI) - a new initiative that aims to assess the growth and development of programmatic sales and executive in Europe's TV markets. The alliance will work together to develop a clear lexicon, definitions and terminology, an analysis of the barriers and potential opportunities presented by programmatic platforms, and a practical roadmap. We'll be discussing more details of the initiative today, at the Cannes Lions International Festival of Creativity, where our partners @Equativ will host a panel exploring the potential of programmatic TV today. You can register here: https://lnkd.in/eT_u4DCW https://lnkd.in/eXxYwnxv
