PURESEOUL • Korean Beauty

Last week was like a dream opening our newest PURESEOUL • Korean Beauty shop in Birmingham ☁️✨ Over 1500 amazing people came out to celebrate with us, and I can’t express how grateful we all are for the support 🥺 The whole team have worked super hard behind the scenes to make this a success so being able to see the impact of PURESEOUL • Korean Beauty in the UK firsthand was incredibly rewarding 🩵 With this exciting expansion into the Midlands, I can’t wait for what’s to come as we get a little closer to my hometown 👀

⭐️ Grand Opening ⭐️ After more than a year in the making, we are thrilled to announce the opening of our first Midlands store in the Birmingham Bullring! 🛍️ Over 1,500 customers waited in line to experience the store and celebrate with our biggest GWP campaign yet! Thank you to everyone who made this journey possible — we couldn’t have done it without you! 🙌 Extra big love to our head office team - you know who you are 😉 🩵: Design4Retail Ltd, Cold Developments Ltd, Will Mabbett, Hammerson 🤍: APR Corporation, Wishcompany Inc. 위시컴퍼니, CRAVER CORPORATION, 포컴퍼니(Abib), NEOPHARM, Celltrion Skincure, SKIN1004, d'Alba, AROMATICA, GOODAI GLOBAL, AXIS-Y, Hemeko Corp. 🏷️ : #pureseoul #kbeauty #koreanbeauty #koreanskincare #bullring #birmingham #newstore #grandopening #retail #ukretail #hammerson #storeopening #beautyretail

Big cheers to Design4Retail Ltd for their win at The Convrt Awards! As the winner in the Store Design category, we would like to recognize the impact of their project, "Pureseoul – A new UK home for the K-beauty specialists." 🏆 Learn more about their entry below... Ensuring that pureseoul’s brand values were brought to life, we identified four strategic pillars that provided the building blocks for the new retail concept. The concept took cues from pureseoul’s existing Soho store but magnified key elements to create a playful and thematic experience. The palette was elevated using a collection of blue tones paired with off white and nudes, giving a ‘pure’ look and feel – a contrast to the typical K-Beauty aesthetic within the industry. Expressions of clouds were brought through curved tabletops, playful wall alcoves and fluid lighting, giving the store a whimsical look. Visit the convrtaward.com for a full list of 2024 Winners The stage is set for your innovations – The 2025 Convrt Awards are right around the corner. Stay tuned! #convrt #convrtawards #retail #innovation #retailaward #storedesign

It was an honour to have been a part of this year’s Hallyu Con with PURESEOUL • Korean Beauty ☁️ We had a fantastic time hosting a K-Beauty demo with Kelly Shin, where she gave insider tips and tricks on how to achieve the perfect idol makeup look. Followed by our PURESEOUL • Korean Beauty team panel which debunked all things ‘glass skin’ ✨ As the exclusive K-Beauty partner, connecting with both new and experienced K-Beauty enthusiasts at our stall was a true highlight! Plus, a massive congratulations to all the other performers, it was an honour sharing the stage with you all 🥰 A huge thank you to my team and Hallyucon for an incredible day celebrating the global impact of Korean culture 🩵 We can't wait for more events like this in the future!!

We were honoured to represent K-beauty at Hallyu Con last weekend 🇰🇷🎉 It was so inspiring to see the community and local businesses come together to share the love for all things Korea. We invited professional Korean makeup artist Kelly Shin to host a sold-out K-pop Idol Makeup masterclass in collaboration with our exclusive brands - beautifully modelled by our very own Kanae Barrio. The audience loved learning tips and tricks to achieve that signature idol look! Our team also had the opportunity to participate in a panel about working in Hallyu, sharing insights and learning from others within the industry. It was a privilege to be part of Hallycon and connect with the community that continues to fuel our passion for K-beauty. We’re excited for more events like this in the future! 💄🌸 🏷️ #HallyuCon2024 #Hallyucon #PURESEOUL #KBeauty #KoreanCulture #Community #PURESEOUL #KPopMakeup #KBeautyMovement #KoreanCompanies #Koreanskincare

🎓 Celebrating Success! 🎓 We are thrilled to share that two of our team leaders, Alethea Demetriou (Products) and Felicity Loftus (Marketing), have graduated from SOAS University of London this month! 🎉 Their journey with PURESEOUL • Korean Beauty began as retail assistants, balancing their roles with dedication to their studies. Over time, they have developed into exceptional leaders, driving both their personal and professional growth. Please join us in congratulating their achievements and wishing them even more success as they continue to lead and inspire their teams 💫 🏷️ #PURESEOUL #KoreanBeauty #Graduation #SOAS #Leadership #Growth #Celebration #SuccessStory #TeamWins #ProudMoment #KBeauty #KoreanSkincare

K-Beauty has landed in Brighton with the opening of our NEW PURESEOUL • Korean Beauty Shop! It's hard to miss our signature blue boutique on North Street 💙 showcasing 900+ products and 30+ exclusive brand partners. Our journey of expansion fills me with so much excitement and pride, and I can't wait to see how far we take this concept with our upcoming shops before the year is out 👀 Big thank you to the Design4Retail Ltd team once again for helping us craft and refine our in-store experience. 🏷️ #PURESEOUL #beauty #beautyretail #retail #koreanbeauty #koreanskincare #beautyindustry #prevent #Brighton #Cosmetics #Brighton #KBeauty #Retaildesign

K-Beauty has landed in Brighton with the opening of our NEW PURESEOUL • Korean Beauty Shop! It's hard to miss our signature blue boutique on North Street 💙 showcasing 900+ products and 30+ exclusive brand partners. Our journey of expansion fills me with so much excitement and pride, and I can't wait to see how far we take this concept with our upcoming shops before the year is out 👀 Big thank you to the Design4Retail Ltd team once again for helping us craft and refine our in-store experience. 🏷️ #PURESEOUL #beauty #beautyretail #retail #koreanbeauty #koreanskincare #beautyindustry #prevent #Brighton #Cosmetics #Brighton #KBeauty #Retaildesign