Purple Square

#CustomerExperience is all about your #vision #operations #data #technology and #people. Simple, right? 🤔 These five elements create a powerful synergy that drives your business forward. 🌟 When they work together seamlessly, your customers feel the difference and your brand stands out. 🌟 #CX #martech #marketingtechnology #CXadvisory

Avoiding pitfalls and maximising long-term value for your #MarTech migration. How do you avoid the common pitfall of underestimating the time and resources required in a Martech migration? This article provides tips and insights to help plan for a successful on-time and on-budget project. Read now: https://hubs.li/Q02M_XbP0 #martechmigration #marketingtechnology

We're looking forward to being at the SBC Summit this year in Lisbon from the 24th - 26th September! You'll find Timothy Biddiscombe & Thomas Ross chatting all things CX and CRM at the Partner area of the Optimove stand. Find out more about the event here: https://lnkd.in/gNwGmG9 #igaming

Changing the conversation: shaking off stereotypes and building relationships with #procurement teams. 🤝 "It’s much easier to be effective and supportive if you are part of the team, rather than kept at arms’ length." Take a read of Andrew Addison's latest article over at DMA (Data & Marketing Association) UK to understand why building effective relationships between marketing and procurement will result in a stronger, more resilient team and create long term value for the business as a whole. https://hubs.ly/Q02MSflm0

🛒📊 The UK retail scene is gearing up for a revival, and it's all thanks to #CDPs. These powerful tools pull together data from every corner, giving retailers a bird's-eye view of their customers. Check out our latest blog where we review two iconic UK brands that have mastered the art of CDPs. Discover how they're shaking things up with personalised marketing and supercharged customer experiences. 🔍 Read now: https://hubs.li/Q02JS8Wm0 #RetailRevival #CustomerDataPlatforms #UKRetail

What does #AI in #marketingautomation look like? 👀 "In a successfully deployed MarTech stack, AI stands for Assisted Intelligence, not Artificial Intelligence." Dive into our latest blog on AI's game-changing impact on customer experience and marketing strategies. 🚀 Read now! https://hubs.li/Q02FyC1M0 #AI #MarketingTech #CustomerExperience

Unlock exceptional customer experiences with Purple Square CX! 🌟 Discover the 5 core principles—vision, operations, data, people, and technology—and see how we bring them to life for your brand. Elevate your CX game today! 🚀 https://hubs.li/Q02JlDkX0 #CustomerExperience #CX

📢 Our 2024 Essential iGaming Share of Wallet Guide is live! 📖 💡 Timothy Biddiscombe highlights often overlooked #CX areas in the #iGaming industry that can enhance both customer satisfaction and profitability. 👉 Don’t miss out—Download now! https://hubs.li/Q02LpFm_0 #CustomerExperience #whitepaper

Read the latest insights from our CEO, Timothy Biddiscombe over at Marketing Procurement iQ. In this article Timothy discusses the complexities of MarTech migrations, including tips to avoid common pitfalls. If you're in the midst of, or planning a #marketingtechnology migration or implementation, take a few minutes to read this piece and of course feel free to reach out if we can help you with your project. Email us at letstalk@purplesquareconsulting.com https://hubs.li/Q02LH3100

🔍 Evaluating Top Multichannel Campaign Management Platforms 🚀 At Purple Square CX, we’re often asked, “Which is the best multichannel campaign management (MCCM) tool on the market?” The answer isn't straightforward—just like choosing the best car depends on your needs. Each MCCM platform has its strengths and ideal use cases. We've evaluated four leading enterprise platforms, each with unique strengths and tailored use cases: - Platforms excelling in complex data management and reusable marketing assets. - Solutions that shine with AI-driven, real-time decision-making tools. - Options best for CRM integration and user-friendly interfaces. - Tools great for adaptable, multi-channel marketing with strong creative tool integration. 🔑 Key Takeaway: The right MCCM platform depends on your specific business needs, expertise, and resources. Read now: https://hubs.li/Q02Fq83F0 #MCCM #MarketingTech #CustomerExperience #MarketingAutomation #CX #DigitalMarketing