Quietroom

Want a recap of the #PLSAannual24 highlights? Our #WednesdayWisdom webinar on 6 November has you covered. Let's keep the conversation going. Register now: https://lnkd.in/g6TjcGHk

Is Quietroom’s Thomas Joy actually computer-generated? The evidence is piling up as he posts this brilliantly useful take on ChatGPT search and is then picked up as a top pick on today’s LinkedIn News. The way that members, policyholders and customers are using AI is a crucial issue for regulated comms on pensions, investments and insurance. Get in touch with us to discuss what you should be doing about it!

OpenAI have just launched ChatGPT Search, their competitor to search engines from Google and Bing. They’re promising fast and timely answers to questions, all backed up with links to sources. If you host any kind of content online, you’ll want to pay attention. AI search is changing the way that your users experience your content, and the internet. Gone are the days of users having to sift through pages and pages of search results. Instead, AI powered search engines do the work for you. AI figures out what you’re asking, finds content that can answer your question, picks out bits it thinks are relevant, then rewrites and restructures the content to provide give you an answer. The implications are significant: ✏️ your content is being rewritten. AI chooses what to say, and how to say it. That means people are making decisions not based on your content, but on AI interpretations of your content. 📉 users are less likely to visit your website, because they’ve got no need to. If they’re convinced by the answer they get from AI then they’ll search no further. 💡users are going to search for content less, and search for answers more. Some experts are already saying that we’re moving away from search engines and into the world of the answer engine instead. It’s easy to dismiss new developments like this by thinking that ChatGPT is a niche product. It’s not. Not anymore. ChatGPT has around 200 million active weekly users. This will grow even further this December, when Apple Intelligence opens up access to ChatGPT through Siri in the UK. And ChatGPT isn’t the only way that your users are using AI to search the internet. Users are already getting AI answers when they search with Google and Bing. These answers are appearing automatically - people do not have to opt-in to them. And the disclaimer that declares an answer is generated by AI is small, easy to miss, and easy to ignore. These disclaimers are not changing user behaviour. Users are relying on, and making decisions with AI answers. Don’t you want to know what your users see when they get answers about your content online? Don’t you want to know whether it’s your product or company that tops the list when a user asks a question like  “what is a pension?”, “best pension?”, or “where should I transfer my pension”? If you knew what AI said, you could influence it. You could adapt your content to make it more likely that AI gets your message across in the way you intend, and in the way that you originally signed off. So please, test your content. Go do it right now - it’ll only take you 15 minutes. Ask the questions you know your users ask, and see what answers they get. Because it’s only when you understand what users see that you can begin to create content that performs well in the world of AI. 

What do pension scheme members want to know about their impact on nature? Our Caroline Hopper asked some of them – and here she is telling us the answers. The next challenge – how do you talk to pension scheme members about the positive impact of their investments without greenwashing? Join us on 21 November to share your thoughts – event details are in the comments.

Standing by all morning to get ready to talk about the communication implications of changes to pensions tax relief, and.... No changes. In a nutshell: 😐 Pensions will be subject to inheritance tax from 2027 😑 No changes to tax free lump sums or state pension 😶 Employer NI hike may deter employers from being generous with pension contributions and/or salary sacrifice schemes https://lnkd.in/eiiaS9qA

Vulnerability goes beyond age or health - it's about life events, resilience, and capability too. Understanding these drivers helps us create fairer, more accessible communications for everyone. Swipe through to see how these factors impact your members and how you can make a difference. For more insights, check out our blog on supporting vulnerable customers 👉 https://lnkd.in/ewzMhRxg Or visit us at quietroom.co.uk for more resources. #Vulnerability #InclusiveCommunications #CustomerExperience #Quietroom

Looking forward to seeing our Caroline Hopper on this virtual panel.

Here's a snapshot of the latest Free thinking, our fortnightly newsletter. Subscribe to the full version to stay updated about lots of exciting news and upcoming events!

What do pension members really want to know about natural capital? Caroline Hopper shares key insights into the questions your members are asking and how to answer them clearly. From climate concerns to investment impacts, it’s all about engaging and informing with confidence. Read more on our website 👇 https://lnkd.in/enfH8UdZ Want to stay updated? Hit the bell icon on our LinkedIn page to get notified about our latest blogs and insights! #Naturalcapital #pensions #communications

We're excited to announce another exclusive breakfast event in Covent Garden, following our successful January roundtable with Daniel Summerfield and Pomerantz LLP! Join us as we explore how to talk about a pension's impact without greenwashing, featuring insights from experts like Julius Pursaill (NatWest Cushon) and Kate Granville Smith (Burges Salmon LLP). Connect with trustees, member communications professionals, investment experts, and legal advisors from both DC and DB schemes for engaging discussions and delicious food. Limited spaces available - secure your spot today! Go to https://lnkd.in/eKaM-Hst