Ratio

🛍 𝗜𝘀 𝘆𝗼𝘂𝗿 𝗖𝗥𝗢 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘂𝗽 𝘁𝗼 𝘁𝗵𝗲 𝗵𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗵𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲? As an e-commerce marketer in the Retail industry, you know that key holiday periods like Black Friday, Christmas, and the post-holiday sales can make or break your year. But is your Conversion Rate Optimisation (CRO) strategy up to the challenge? Join our 𝐟𝐫𝐞𝐞 webinar, "𝐏𝐫𝐞𝐩𝐚𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐡𝐨𝐥𝐢𝐝𝐚𝐲 𝐬𝐞𝐚𝐬𝐨𝐧: 𝐓𝐨𝐩 𝐂𝐑𝐎 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐟𝐨𝐫 𝐫𝐞𝐭𝐚𝐢𝐥𝐞𝐫𝐬," where our experts will guide you through actionable, data-driven tactics to ensure your site is primed to convert during these crucial periods. ＲＳＶＰ 👇 #CROAgency #EcommerceMarketing #RetailMarketing #WebsiteOptimisation #UX

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘀𝗲 𝘆𝗼𝘂𝗿 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝘄𝗶𝘁𝗵 Sitecore? Join us on 2 October for an exclusive webinar tailored for those who want to make the most of the marketing features inherent in Sitecore, and drive rapid ROI. During the webinar, you will learn: 🤝 How Sitecore can work seamlessly with tools like VWO, Optimizely, and Convert ⚡ Tips on quickly incorporating new components and features on your site in a matter of hours, not days 🕊 How to free yourself from the constraints of page and component structures 🔍 The advantages of server and client-side testing 💰 Techniques to allocate development resources more effectively to optimise your budget 𝗥𝗦𝗩𝗣👇 #CRO #Sitecore #CROAgency #DigitalExperience #WebsiteOptimisation

🧪 𝖶𝗁𝗒 𝖠/𝖡 𝗍𝖾𝗌𝗍𝗂𝗇𝗀 𝖼𝖺𝗇 𝗌𝗎𝖼𝗄, 𝖺𝗇𝖽 𝗐𝗁𝖺𝗍 𝗍𝗈 𝖽𝗈 𝖺𝖻𝗈𝗎𝗍 𝗂𝗍 🧪 A/B testing has long been heralded as a cornerstone of data-driven marketing, providing a scientific approach to determining the effectiveness of various digital strategies. However, in this article, we’ll be shedding light on the limitations and common pitfalls of A/B testing, providing a nuanced perspective on how to leverage it more effectively while avoiding common mistakes. 📖 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗮𝗿𝘁𝗶𝗰𝗹𝗲: https://buff.ly/4dCrSDp #ABTesting #DigitalStrategy #MarketingStrategy #Optimisation #CRO #CROAgency

❓𝗪𝗵𝗶𝗰𝗵 𝗹𝗲𝘃𝗲𝗹 𝗼𝗳 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝘁𝘂𝗿𝗶𝘁𝘆 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗮𝘁? The Optimisation Maturity Model is a framework designed to guide businesses through the stages of developing and refining their optimisation programmes. It outlines four distinct levels of maturity: Spray and Pray, Feeling the Groove, Now You’re On Fire, and The Future. Read our insights piece to find our which level you are at and how you can scale your programme to the next 👉 https://buff.ly/3yFl2hH #CRO #CROAgency #DigitalExperience #OptimisationMaturityFramework #WebsiteOptimisation #RatioConversion

📦 Unpacking the digital experience of 𝐇𝐢𝐥𝐭𝐨𝐧 and 𝐓𝐫𝐚𝐯𝐞𝐥𝐨𝐝𝐠𝐞 through our ANCHOR ⚓ conversion model lens👇 In our most recent 𝗧𝗿𝗮𝘃𝗲𝗹 𝗮𝗻𝗱 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝘄𝗲𝗯𝗶𝗻𝗮𝗿, we took a deep dive into the digital experiences these two brands offer their customers. By looking at the key stages of their booking funnels, our aim was we to identify areas where they could optimise their user journey. Read our thoughts here: https://buff.ly/4fhF3LQ #ConversionFramework #ConversionModel #CRO #CROAgency #WebsiteOptimisation #TravelMarketing

📣 Introducing Ratio Partners’ conversion framework, the 𝐀𝐍𝐂𝐇𝐎𝐑 𝐦𝐨𝐝𝐞𝐥 ⚓ While traditional models like LIFT provide a solid foundation to evaluating website performance, our 𝐀𝐍𝐂𝐇𝐎𝐑 𝐦𝐨𝐝𝐞𝐥 offers a more comprehensive and nuanced approach to heuristic analysis 📝 Read our latest article where we're discussing what a conversion framework is, why and when to use it 👉 https://buff.ly/3ShXDcN #ConversionFramework #ConversionModel #CRO #CROAgency #WebsiteOptimisation

📽️ 𝖳𝖱𝖠𝖵𝖤𝖫 𝖮𝖯𝖳𝖨𝖬𝖨𝖲𝖠𝖳𝖨𝖮𝖭 𝖶𝖤𝖡𝖨𝖭𝖠𝖱 [𝖧𝗂𝗅𝗍𝗈𝗇 𝖺𝗇𝖽 𝖳𝗋𝖺𝗏𝖾𝗅𝗈𝖽𝗀𝖾] If you're a marketer in 𝗧𝗿𝗮𝘃𝗲𝗹 𝗮𝗻𝗱 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹𝗶𝘁𝘆 looking to improve your brand's digital experiences and boost bookings, watch our most recent '𝘞𝘦𝘣𝘴𝘪𝘵𝘦 𝘵𝘢𝘬𝘦𝘥𝘰𝘸𝘯: 𝘵𝘩𝘦 𝘛𝘳𝘢𝘷𝘦𝘭 𝘦𝘥𝘪𝘵𝘪𝘰𝘯' webinar recording. We're shining a spotlight on how 𝗛𝗶𝗹𝘁𝗼𝗻 and 𝗧𝗿𝗮𝘃𝗲𝗹𝗼𝗱𝗴𝗲 optimise their digital experiences to better serve their clients year-round. 👉 Watch the full webinar here: https://buff.ly/4fb3hXX #TravelMarketing #CRO #WebsiteOptimisation #DigitalExperience #CROAgency

🖥 At our recent Financial Services and Insurance (FSI) optimisation webinar, we discussed the 𝗳𝗼𝘂𝗿 𝗸𝗲𝘆 𝗳𝗮𝗰𝘁𝗼𝗿𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗮𝗻 𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗲, drawing insights from Barclays and Monzo. 📖 Read the full blog to delve deeper into the common challenges marketers face and our proposed solutions, and watch the webinar recording 👉 https://buff.ly/3zTOBfG #FSMarketing #FinancialServices #CRO #CROAgency #CX #WebsiteOptimisation #MarketingWebinar

After running webinars and workshops online over the past couple of years, it felt great to host a larger in-person event in London—our 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝟮𝟬𝟮𝟰 conference. We had a fantastic line-up of speakers sharing their insights on the direction of CRO: 💡 Kaylie Green, our head of digital strategy, discussed essential activities and frameworks for each stage of the CRO maturity curve 🛠️ Josh Trim from Salo Creative did a “takedown” of common UX and design barriers to conversion 🌐 Maria Kilmpasani, head of projects and digital product at Wilderness, walked us through their success journey working with us and how optimised landing pages had a significant impact on their conversion rate 🔍 Douglas Morris, our insights director, discussed why A/B testing is just one of many powerful tools in our CRO toolkit Thank you to all our speakers and attendees for making this event a success. 𝙍𝙚𝙖𝙙 𝙤𝙣 𝙛𝙤𝙧 𝙢𝙤𝙧𝙚 𝙞𝙣𝙨𝙞𝙜𝙝𝙩𝙨 𝙛𝙧𝙤𝙢 𝙩𝙝𝙚 𝙘𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚 👉 https://buff.ly/4cWI0Q1 #RatioConversion #CROAgency #CRO #WebsiteOptimisation #MarketingConference

Last week, we hosted our first big event this year, 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝟮𝟬𝟮𝟰, and we're still buzzing 🐝 🐝 It was fantastic to see both familiar and new faces come together and share our insights about the direction of CRO in 2024. 𝙍𝙚𝙖𝙙 𝙤𝙣 𝙩𝙤 𝙛𝙞𝙣𝙙 𝙤𝙪𝙩 𝙬𝙝𝙖𝙩 𝙬𝙚 𝙙𝙞𝙨𝙘𝙪𝙨𝙨𝙚𝙙 𝙖𝙩 𝙩𝙝𝙚 𝙘𝙤𝙣𝙛𝙚𝙧𝙚𝙣𝙘𝙚 👉 https://buff.ly/4cWI0Q1 #RatioConversion #CROAgency #CRO #WebsiteOptimisation #MarketingConference