The Red Flower Factory

We are part of a broader ecosystem of CPG experts. This expertise anchors our strategy at TRFF, where we help brands realign to appeal to tomorrow’s leaders from the Next Gen. So, who do we work alongside? Sevendots empowers sustainable long-term growth for CPG brands. Their team of senior industry experts help brands to accelerate sustainability strategies, drive growth in their category and approach new markets. Moment10 fuels and validates growth opportunities for brands in the CPG space. Their consultants provide perspectives and actionable insights brands can rely on, with the authentic voice of the consumer at its core. Together we collaborate, sharing insights and advice with each other. You can read more about our sister companies on our website (link in the comments!). 

Cosy gaming is gaining momentum, especially among Gen Z! We’ve seen how this generation embraces gaming for socialising, learning and even shopping experiences. Now, there’s a new trend emerging—cosy gaming—which perfectly aligns with Gen Z’s focus on self-care. Games like Stardew Valley, Spiritfarer, and Unpacking are leading the way in this movement. Unlike traditional gaming, which often centers on competitive and intense experiences, cosy gaming offers a soothing and inclusive environment.  This trend gained traction during the pandemic, providing a stress-free way to connect and unwind. Cosy gaming represents a refreshing shift towards a more inclusive and well-being-centered culture in the gaming world. It’s particularly appealing to those seeking a supportive community, including many women who are making their mark in gaming spaces. #GenZGaming #CosyCulture #SelfCare #InclusiveGaming

Today is Make A Difference Day! Younger generations, particularly Gen Z, are often recognized for their activism and social awareness, with 76% stating they want to be involved in social issues (source: McKinsey & Company). In this spirit, we at The Red Flower Factory are excited to share the causes that inspire our team!   Scroll through to learn about the passions driving each team member, reflecting our collective commitment to making a positive impact in our communities. Let’s celebrate the power of giving back and the meaningful contributions we can all make. #MakeADifferenceDay 

Unusual partnerships are helping CPG companies create new and exciting experiences for consumers. We’ve noticed some fascinating cross-sector collaborations recently and wanted to share a couple of standouts! Check out the examples in our latest video - Walmart x BookTok and Lick paint x Mac cosmetics! 💄 Have you spotted any other unique collaborations? Let us know!  #CrossSectorCollaboration #MarketingInnovation #BrandStrategy 

It's Get to Know Your Customers Day! 🎉 At The Red Flower Factory, we’re excited to celebrate the next generation of consumers who inspire and drive our work! Understanding their needs and values is essential for delivering meaningful experiences and solutions. Scroll through for key insights into what makes the next generations of consumers tick and how brands can connect with them on a deeper level 👇 #GetToKnowYourCustomersDay #NextGenConsumers #CustomerExperience

How does Gen Z cook? Join us for a free webinar on October 24th at 12 CEST to find out 🧑🍳 Register here: https://lnkd.in/eB_iwUd7 In collaboration with our partner agency SINUS Markt- und Sozialforschung GmbH, we will provide insights on Gen Z's at-home cooking habits and preferences, their choice of cuisines and flavours, the barriers they face, and much more! We can't wait to see you there 🙋

To celebrate Coffee Week, our team took a trip to Blank Street Coffee! From their minimalist design to their smart and stylish partnerships, Blank Street is redefining the coffee experience. In our latest video, we look at how they blend culturally relevant trends with a strong sense of aesthetic – it's great coffee meets innovative brand activations! ☕ Take a look and discover more takeaways from us. And in the mean-time: What’s your go-to coffee order? #CoffeeWeek #BlankStreetCoffee #CoffeeCulture #Innovation

Social media has changed a lot since its inception. To quote our teammate Gaby in our latest video, social media is not ‘social’ anymore – it's just media. What does she mean by this? Social media has become an ad and influencer-focused experience for the most part, which is a far cry from the initial intention of connecting us with our friends and loved ones. However, with new app developments, and a push from consumers who are unfollowing celebrities and rejecting the #ad, the landscape is beginning to change. Can we put the social back into social media? Check out our latest blog post to learn more about the big developments in social media and what up and coming platforms might make all the difference to your brand. #SocialMedia #DigitalTrends #FutureOfSocial #SocialNetworking

Have you heard of the “brand fanaticism” trend? This year, beauty writer Sable Yong released Die Hot with a Vengeance, a collection of essays exploring beauty and self-expression. To celebrate, she teamed up with NYC-based Hoax Parfum to create a limited-edition fragrance with bold notes of leather, vanilla, and plum, embodying the book’s rebellious tone. Limited to just 250 bottles, this exclusive scent tied into the growing trend of "brand fanaticism"—where passionate, public displays of loyalty to niche brands become a counter-intuitive status play. #BrandFanatics #BeautyTrends #LuxuryFragrance #GenZMarketing

Have you seen these extreme TikTok trends? 👀 In our latest video we uncover two of the strangest TikTok trends currently gaining traction—both playing on aesthetics in ways that could have negative or harmful effects. ‘Morning Shed’ and ‘Fridgescaping’ are doing the rounds. One which plays into serious beauty consumerism and unreasonable standards, while the other comes with a health warning – don't put lead objects in your fridge! Confused? Watch now to find out what these trends entail. How should brands navigate and respond to these trends? Should they get on board, or bypass them altogether? We’d love to hear your thoughts—share your take in the comments! #TikTokTrends #SocialMediaInsights #BrandStrategy