The Red Flower Factory

We are part of a broader ecosystem of CPG experts. This expertise anchors our strategy at TRFF, where we help brands realign to appeal to tomorrow’s leaders from the Next Gen. So, who do we work alongside? Sevendots empowers sustainable long-term growth for CPG brands. Their team of senior industry experts help brands to accelerate sustainability strategies, drive growth in their category and approach new markets. Moment10 fuels and validates growth opportunities for brands in the CPG space. Their consultants provide perspectives and actionable insights brands can rely on, with the authentic voice of the consumer at its core. Together we collaborate, sharing insights and advice with each other. You can read more about our sister companies on our website (link in the comments!). 

Which of these nostalgic snacks are the best?! 👀 Our team recently took a trip down memory lane, showcasing some of the most beloved snacks from our home countries—Australia, Germany, and the UK. From iconic Aussie treats to classic German favorites and British childhood staples, each snack holds a special place in our hearts. Celebrating Gen Z’s love for nostalgia made us want to bring these classic snacks back into the spotlight, to show that old favorites never go out of style.  Which nostalgic snack sounds the most delicious? Let us know below! 👇  #Nostalgia #Snacking #GenZ 

Gen Z loves snacking! We’ve been tracing the rise of snacking trends amongst Next Gen consumers. We were particularly drawn to 'Good Girl Snacks,' a brand founded by two inspiring Gen Z women, Yasaman and Leah, who are shaking up the snack industry. With a strong focus on flavor innovation and clean ingredients, this brand is maximising the pickle-mania trend that swept across TikTok recently, while delivering delicious, guilt-free snacks. They draw on the taste profiles of the founders’ own Middle Eastern heritage. Focusing on flavor innovation and Gen Z friendly branding has helped deliver their first crunchy, tangy product: their Hot Girl Pickles™. Curious to learn how they're making waves in the CPG space? Check out our video below for some Gen Z-centered inspiration 👇 #GenZ #FlavorInnovation #CleanIngredients #GoodGirlSnacks #CPGIndustry 

Unpacking the Stat: Women’s Equality Day Edition! As we honor Women's Equality Day, we wanted to dive into this issue from a Next Gen perspective. Recently we came across this statistic about Gen Zers: 25% believe a man who stays home to take care of his children is ‘less of a man’ (IPSOS, March 2024) 🫤 We often assume that Gen Z champions gender equality. Childcare is a key issue on this front, often setting the scene for inequality in pay and career progression. So, where does this stat come in? It might be part of the wider paradox of Gen Z that we see emerging on several key issues. We call it a paradox, because other recent surveys highlight that Generation Z is committed to addressing gender disparities. According to a survey conducted by HeForShe and the TEAM LEWIS Foundation, 66% of Gen Z believes that gender equality is a critical issue, making it a top concern for this generation compared to older groups. Additionally, a survey by TODAY Online found that only 29% of Gen Zers believe men and women contribute equally at home, indicating a keen awareness of gender roles and disparities in domestic settings. Gen Z's activism in gender equality is evident in their engagement with social justice movements and their use of social media to advocate for change. This generation is more likely to identify with non-traditional gender identities and challenge binary understandings of gender, further pushing for a more inclusive society. So, it appears that this dynamic generation values inclusivity and advocates for equal opportunities across all sectors, and seems to believe in breaking down barriers. But, does there need to be more education and clearer role models demonstrating what is possible for people of all genders? What do you think? 🤔 #WomensEqualityDay #GenZ #GenderEquality 

Summer’s not over just yet! ☀️ We’ve talked before about how Gen Z is all about maximizing unique and fun experiences, and "funflation" is the buzzword capturing this mindset. As the cost of living rises, this generation is prioritizing experiences that deliver high emotional returns. From immersive events to quirky, shareable moments, Gen Z is willing to invest in fun that offers real value—both in memories and on social media. Take Taylor Swift’s Eras Tour as a great example.  Brands tapping into this trend are thriving by creating unique, engaging experiences that resonate with Gen Z's desire for both entertainment and authenticity. Whether it's through pop-up events, gamified shopping experiences, or nostalgia-driven products, the key is to blend fun with meaning. There’s also plenty of room for brands to sell accompanying clothes, cosmetics and more that maximise the experience. How is your brand adapting to the era of 'funflation'? Watch our take below for more 👇 #Funflation #GenZ #ExperienceEconomy #YouthTrends #BrandStrategy 

📊 Is there a generational divide when it comes to geopolitics? 🌍 A new report from the Institute for Global Affairs highlights a significant divide between younger and older generations on key geopolitical challenges and governance. Here are a few interesting takeaways we’ve noted: 🗳️ Democracy's Appeal: Only 1 in 3 adults under 45 believe democracy is "definitely" the best form of government, compared to half of those 45+. 🇮🇱 Views on Israel and Hamas: Twice as many adults 65+ as those under 30 think the West must support Israel or that Israel must destroy Hamas for safety. 🇨🇳 Perceptions of China: Younger adults are more likely to view China favorably and are less inclined to believe their country should prepare for a "new Cold War." 🌐 Concerns on Immigration and Economy: Older adults worry more about immigration, populism, and political elites. Adults under 30 are twice as likely to focus on economic policies. These generational differences shape our collective future and highlight the need for intergenerational dialogue and understanding. How can we better navigate this generational divide when it comes to tackling global issues? Read more in the link in the comments below 👇 #Geopolitics #GenerationalDivide #ResearchInsights

Why is the ‘tween’ market disappearing? 👀 It seems that Gen Alpha is skipping the traditional ‘tween’ phase and diving straight into adult-targeted products, especially in areas like cosmetics. We’ve been exploring this shift to understand what's driving the decline of ‘tween’-centered brands. As the lines between childhood and adulthood blur, tweens are adopting more mature purchasing behaviors at a younger age. A key factor is their Millennial parents, who grew up during the early, unregulated days of the internet. Now, their children are following a similar path, engaging with adult-focused content much earlier than expected. In our latest blog post, we delve into the complex relationship between Gen Alpha and their Millennial parents, and how early internet access is shaping their buying habits. Spoiler: These kids are incredibly savvy, and we might be witnessing the end of the ‘tween’ years altogether. Curious about the latest trends among today's youth? Check out our latest blog to see how this generation is fast-tracking to adulthood and what it means for brands. #GenAlpha #YouthTrends #MarketingInsights #FutureOfRetail 

Should using social media come with a warning?! 📢😰 Recently, U.S. Surgeon General Vivek Murthy urged for a warning label on social media platforms, likening the potential harms to those of cigarettes and alcohol🍺 In a compelling guest essay for The New York Times, Murthy emphasized the urgent need to address the mental health crisis among adolescents fueled by social media 🧠 Murthy highlighted that the harms of social media are not due to a lack of willpower or parenting but stem from the release of powerful technology without sufficient safety measures. He called for congressional action to enforce labels and protect young people from online harassment, abuse, and exploitation. He also recommended stricter controls on data collection and features that encourage excessive use. Gen Z faces significant mental health challenges. According to a McKinsey report, 42% of Gen Z respondents have been diagnosed with a mental health condition. Studies indicate that higher screen time correlates with poorer psychological well-being, with many Gen Zers reporting negative impacts such as FOMO (fear of missing out), body image issues, and reduced self-confidence. 😔 Historically, warning labels have effectively changed public behavior, as seen with the decline in smoking rates. Would a similar measure curb the adverse effects of social media on the youngest generations? 🤔 For more details, check out the full essay in The New York Times below 👇 #MentalHealth #SocialMedia #TechRegulation 

Happy #CatDay! To celebrate the Next Gen’s love of their pets, we wanted to share with you a few facts driving Gen Zers and their pet-related purchases. Gen Zers are redefining pet ownership, valuing pets as family members – in fact, Gen Zers are 33% more likely to view their pets as being akin to their children. This means they prioritise the health, well-being and happiness of their pets like never before. From investing in premium pet food to creating social media accounts for their pets, Gen Z is setting new trends in pet care and lifestyle. Recent studies highlight that Gen Z spends significantly on pet wellness, including regular vet visits, pet insurance, and innovative products like smart pet gadgets and organic treats. For Gen Z, pets aren't just companions—they're cherished family members. Learn more by watching the reel below 👇 #GenZ #PetTrends #CatDay

Are you up to speed with the latest developments in social commerce? 🛍️🤳 Let us get you up to speed! ⚡️ #TikTokMadeMeBuyIt" has become a viral phenomenon on TikTok, with over 1.2 billion views accumulated across content related to the hashtag. This trend highlights the platform's significant influence on consumer behavior and purchasing decisions. Following on from this, TikTok has now launched its new Shop Tab, revolutionizing how creators and brands interact with their audience. This innovative feature enables seamless shopping experiences directly on the platform, enhancing engagement and accessibility. We all know that a significant portion of TikTok users are from Gen Z and Gen Alpha. And, according to TikTok for Business, 6% of TikTok users recommend the platform for food and beverage shopping, with 58% using TikTok to research or explore new products and brands. This underscores TikTok's growing influence as a hub for discovering and connecting with innovative brands! Let us know in the comments: Are you making the most of this platform for your brand? And if not, why not?! #TikTok #SocialCommerce #Innovation