RED MEDIA +

Eid al-Fitr Mubarak to all who celebrate! Wishing joy, peace, and blessings on this special day, from the Red Media+ team!

Our April Mailer is out now! - The Shoppable Ad Issue! Article: THE SHOPPABLE TV REPORT 2025 & BEYOND: How Consumers Are Driving the New Wave of Shoppable TV Innovation. LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, has today announced findings from a newly released study titled The Shoppable TV Report: 2025 and Beyond, its latest report on the evolving habits of consumers and their preferences towards shoppable TV advertising. With 70% of CTV viewers indicating they’d save products in a wish list on their TVs to check out on another device, the study reveals a transformative shift in how viewers approach commerce – signalling a new wave of innovation for brands and streaming platforms to simplify the path to purchase on the biggest screen in the home. Full article: https://lnkd.in/e6sqHVhs Article: CONNECTED TV IS SHOPPABLE TV Historically, TV advertising has been an upper funnel tactic, a way to create awareness for a brand or product. As TV viewing has shifted with the rise of streaming, however, so has the advertising opportunity. Connected TV ads are now driving site visits and conversions, complemented by sophisticated measurement tools to track the return on ad spend (ROAS). Full article: https://lnkd.in/egpVn-RE. #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape #streaming #shoppableads

Adolescence has broken UK TV ratings records. In a new record, the show has become the first streaming show in history to top the UK’s weekly TV ratings. The series' first episode was watched by 6.45 million people in its first week, according to ratings body Barb. This meant it beat out British television staples including The Apprentice and Death in Paradise. This is a major milestone that highlights the rise and growing value of CTV. This achievement reflects several key trends in how audiences consume content and how the television industry is evolving. - The Shift from Traditional TV to Streaming Viewers are increasingly choosing on-demand content over scheduled broadcasts. - CTV's Expanding Reach and Influence The success of Adolescence suggests that CTV platforms are no longer just an alternative but a mainstream way to watch television. - The Future of TV Ratings and Measurement BARB has had to adapt to include streaming services, showing that industry recognises the dominance of CTV. - Viewer Engagement and Content Strategy It proves that on-demand content is just as capable of creating cultural moments as linear TV once did. Full article: https://lnkd.in/eAFNpjzT #CTV #RedMediaPlus #StreamingServices #BARB

Last week, the Red Media+ team attended VideoWeek! It was great to connect with industry leaders, explore the latest innovations in video marketing, and gain insights into the future of content creation. #VideoWeek #RedMediaPlus #VideoMarketing #ConnectedTV #CTV

🏆 This summer, #DAZN will be the global home of football. Thanks to the historic partnership with FIFA, we will broadcast all 63 matches of the #FIFAClubWorldCup 2025 free-to-air.     🤝 Today we also announce that in #Italy and joining our “starting line-up” is @Mediaset. The most important commercial television group in Italy, as well as one of the largest in Europe, will co-exclusively broadcast one match a day in free-to-air from among the best scheduled matches.     ⚽ This new partnership only reinforces and expands a successful synergy already in place for Serie A, going beyond sub-licensing and exploring unprecedented cross-platform editorial collaboration to create an unparalleled dedicated offer for the competition.

"Super Bowl LIX is here, as the 2024 National Football League season reaches its last stand with the Kansas City Chiefs and the Philadelphia Eagles at Caesers Superdome. With all the action live on NFL Game Pass on DAZN, the marquee game will see the National Football Conference and American Football Conference champions meet in New Orleans. Here's everything you need to know about Super Bowl LIX, including when and where it takes place, who will contest it and how to watch on DAZN". https://lnkd.in/e9sEageF #DAZN #RedMediaPlus #SuperBowlLIX

Our February Mailer is out now - AI focused! Article: DATA, AI & INNOVATION: The Future of the Programmatic - - Data Addressability: The future of programmatic advertising will revolve around data and addressability. With privacy regulations tightening and the exit of third party cookies, brands must organize first-party data and privacy-first solutions.  - Power of AI: AI is everywhere now, and it is set to transform programmatic advertising by improving campaign curation, audience targeting and performance measurement. - New Programmatic Channels: Connected TV (CTV) is gaining its position as the future of programmatic growth. Constant improvement in content metadata and automatic content recognition (ACR) technology will enable better audience segmentation and scalability. Full article: https://lnkd.in/gKVgzMkv Article: HOW MARKETERS CAN USE AI IN PROGRAMMATIC ADVERTISING AI-powered advertising has boomed in recent years and can — and should — be used in programmatic advertising. Various platforms, such as demand-side platforms, run on algorithms to adjust ad spend and targeting. This speeds up the programmatic ad buying process, ensuring your ads appear in the right place at the right time.   Full article: https://lnkd.in/ephY4cZg #redmediaplus #connectedtv #ctv #advertising #media #tvlandscape #streaming

Another Year at The Toy Fair for Red Media+! It’s always such a privilege to attend and gain valuable insights into the ever-evolving kids' market. The fair was a showcase of creativity, innovation, and excitement, providing a glimpse into the future of children's toys and entertainment. From innovative developments in tech-enhanced entertainment to the increasing emphasis on sustainability and originality, The Toy Fair provided invaluable insights into what lies ahead for the industry. #RedMediaPlus #KidsMarket #CTV #ToyFair2025

Red Media+ wish you all a Happy New Year! As we step into 2025, we’re filled with gratitude and pride for the incredible journey we shared in 2024. This year was one of growth, collaboration, and success—none of which would have been possible without the unwavering support of our amazing partners, clients, and team. Here’s to celebrating the milestones we’ve achieved together and to embracing the exciting opportunities that 2025 holds. #RedMediaPlus

To access any of our CTV reports published this year, contact us on https://lnkd.in/eZMEyFnM or email nicole@redmediaplus.co.uk. 2024 ANNUAL REVIEW CONTENTS - Kids Market Report Q1 2024 - The Rise of Sports Streaming - CTV Report 2024 - CTV Co-viewing - Why Brands Should Advertise on Ethnic and Diverse Channels - CTV Report 2024 - DAZN Key Moments - Monthly Newsletters #RedMediaPlus #CTV #ConnectedTV #KidsMarketReport #SportsStreaming #Coviewing #MonthlyNewsletters