Remember A Charity

Wow, what a #RememberACharityWeek ! After an incredible Week bursting with #legacy noise and excitement, we’re delighted to share just some of the Week’s many highlights: 🗺 The start of the week saw the launch of The Great Map of #Willanthropy and our accompanying report ‘A Nation of Willanthropists’ – shining a light on the incredible work of our members and how gifts in Wills are making a positive difference across the World. 📺 Our new 'Be remembered’ adverts went live, and we were delighted to introduce you to Owen's unstoppable hips, Jackie's home haircuts and Uncle Geoff's gnomes! Since last Monday, the videos have already racked up a staggering over half a million views across Meta and YouTube. 📣 The lovely Debbie McGee joined us to champion Willanthropy and the importance of legacy giving - appearing on radio stations including GB News, BBC London, BBC Sussex and Surrey, NVTV, London Live and more - with a total reach of over 4.5 million. 🙌 Our wonderful members well and truly made the most of their suite of personalised WILL YOU assets, including new infographic videos. It has been great to see so many of you using them to convey the importance of legacies to your charity throughout the week and beyond! 💻 Our website has already had more than 333,000 unique visits since the start of the year - setting a new annual record, with over three months of the year still to go! What's more, our advertising activity has reached over 4.4 million people so far this year – inspiring even more people with the power of #legacies. 💛 Our wonderful partners, Charity Champions and Campaign Supporters have all rallied behind us, proudly showing off their support for the campaign across social media – a big thank you to you all for your ongoing support! 📰 We’ve been helping to further inform and inspire consumers with our editorial content in the Your Later Life supplement, which went out both in The Guardian and live online, as well as by talking all things Wills, what they are, and how to include a charitable gift on the latest episode of Which? Money podcast. All that remains to say is a big thank you to everyone who played such an important part in filling the Week with inspiring stories of legacy impact, celebrations of wonderful Willanthropists, and information to help encourage even more people to consider including a charitable gift in their Will 💝

If you're looking for some insightful weekend reading to get your legacy juices flowing, look no further than this new guest blog from the wonderful Claire Routley 🙌 Here, Claire shares her three top tips for maximising the opportunity to grow #legacy income through building deeper, more committed relationships with those who have already expressed an interest in supporting your organisation with a gift in their Will. Read the piece in full on our website: https://lnkd.in/e7EvhYPi

#Legacy fundraisers - be sure to check your inboxes for your October Legacy Bulletin! 📬 This edition includes an overview of the CMA's new consumer protection guidance for Will-writing, alongside sharing insights from recent research into the impact of greater longevity in the UK. Check it out and subscribe here for monthly updates: https://lnkd.in/eTXrUQp4]

Do you advise high net worth clients on their finances, their estate, taxes, succession planning or philanthropy? If so, here a few useful resources for advisers engaging with this audience about legacy giving, which might come in handy via the Remember A Charity website. They include: 📈 A business case for talking legacies with clients - https://lnkd.in/ezxzAw7F 🎁 Information on the various ways of structure a charitable legacy - https://lnkd.in/e9Jzex6G 💛 Case studies of high value legacy giving - https://lnkd.in/ePvvee-f 😍 This interview with philanthropist, Alison Howe, explaining her motivations for giving - https://lnkd.in/ejggYipH 📙 An in-depth report exploring the role of wealth advisers in legacy giving - https://lnkd.in/d92mGFZr 🌐 You can also dig into our webpages for wealth advisers here: https://lnkd.in/ddUw8qnn We hope these resources are useful and if there's more information you'd like from us, please don't hesitate to get in touch! #Willanthropy #Legacies #LegacyGiving #Philanthropy

📰 The Competition and Markets Authority has brought out new guidance on unregulated Will-writing, with separate guides for providers and for the public. This new guidance aims to help the public make more informed choices,   support unregulated practitioners in complying with their obligations and increase protection for consumers who opt for alternatives to high street solicitors when making a Will. This will be helpful for charities that signpost supporters to relevant Will-writing providers or partners, making it easier for donors to understand the range of options for Will-writing. For providers, the guidance covers the do's the don'ts. While for the public, it includes the key questions to ask when choosing the right service for them. See more at: https://lnkd.in/eiwxGyQw #CharitableWills #Legacies #LegacyFundraising #GiftsInWills

How can you make your gifts in Wills pages work harder and better for your charity? Here are six great practical tips to consider, with useful resources and insight from Madeleine Sugden. 👇 This includes: 1️⃣ Impactful images 📸 - moving away from tired stock photos of fountain pens and Wills to imagery that reflect the impact of your work or those you support. 2️⃣ Removing blockages 🚧 like technical language and cumbersome web forms, making it easier for people to take action. 3️⃣ Boosting search and findability 🔎 , making sure gifts in Wills are featured in the charity's megamenu. 4️⃣ Weave in motivation 💛 , whether that's in the form of your legacy proposition and/or storytelling from your donors and beneficiaries. 5️⃣ Supporter-centred content 😊 , building confidence in your organisation and your approach to legacies, which might include displaying your legacy promise or the answers to questions they might be thinking about. 6️⃣ Integrated comms 🛤 , ensuring your web content reflects your wider legacy messaging so that the user journey is smooth and consistent. #GiftinWills #Legacies #DigitalFundraising

💡 Did you know that the Fundraising Regulator is now consulting on the proposed changes to the Code of Fundraising Practice? This includes rules and best practice for legacies, and you can read more in our blog on three top policy issues here: https://lnkd.in/eUnDv8zt Any changes to the Code influences future fundraising standards, so we encourage you to feed into the consultation, either directly (at this link: https://lnkd.in/exx8Kk84) or by getting in touch with us about the legacy standards at: info@rememberacharity.org.uk. The code consultation closes on 1st November 2024.

We’re delighted to be at the IPW - Institute of Professional Willwriters annual Will-writing conference today! Wonderful to have the opportunity to speak to so many supportive legal professionals about the importance of raising the charitable option with their clients 💛 Please do come and say hello and have a chat about our Campaign Supporter scheme if you’re here ☺️

Exciting news - The Chartered Institute of Fundraising are launching their Call for Papers for Fundraising Convention 2025 🎉 Whether you’re an experienced speaker or a new one, if you have something that you think the sector should hear about, then we would love to hear from you - including of course topics of #legacy inspiration and innovation! If you have a brilliant idea for content to share or would like to speak at Convention, go to the portal to apply: https://bit.ly/3AzZxQh #CIOFFC

Check out the Legacy Futures guest blog by Lucinda Frostick Director, Remember A Charity – learn how the consortium and its partners are "influencing the influencers" to raise awareness of #GiftsInWills among high net worth individuals, and the massive impact this could have for charities. #LegacyGiving #HNWI #Legacies #Charities 🤍🎁🫶