rev.space

Lots of businesses mistake regular meetings for alignment, so if this sounds familiar, you're not alone. Everyone is busy working on their piece of the puzzle, but too often, those pieces don't fit together. 🧩❌ *True alignment* in a business is the harmonisation of people, processes, goals, data and technology, focused on a shared vision for creating customer value. If that sounds great, but you're not sure where to start, our webinar: ‘How to Build a B2B Growth System,’ will get you on the right track. We'll also cover: - How systems thinking concepts apply to B2B Growth - The commercial benefit of leading with people, process, data and tech alignment - About our Growth System Design Framework Sign up now to join us on the 27th of Feb at 4pm: https://lnkd.in/eh_S5rDm Don't worry if you can't make it on the day, as a recording will be sent to everyone who registers.

Album cover photo in the bag 😂 Four great days in Berlin completing our FY25 planning with the team and we even had time to see a few sites and to ensure we maintained optimal hydration levels! I always love these trips as they give us an opportunity to immerse ourselves fully in shaping the future of rev.space but also to reflect on what we have achieved to get to this point. This was one of the best offsites yet, we have come away with lots to do as always, but we have the clarity we need to push forwards and I can’t wait to bring the next phase of our growth to life. Here’s to a great 2025.

After a transformative year, we've been looking back on how far we've come as a business. With many client successes to celebrate this year and many laughs along the way - it's been a pleasure 2024! 🎉 Wishing everyone a wonderful festive break 😁🎄

Sales and marketing alignment, you've either got it or you've not. ❌ According to Harvard Business Review, misalignment in go-to-market teams costs businesses over 1 trillion dollars every year. With systems thinking, this doesn't have to be the case. 💡 Listen now to discover why: https://rev.space/podcast Listen on Spotify: https://lnkd.in/ey6jpKEN Listen on Apple: https://lnkd.in/ev3uxDHr

Exciting news! *If you're interested in Systems Thinking 🤓📖 We are launching our first Certified Growth System Designer course early in 2025. It's a foundational course that will cover the following: An Introduction to Systems Fundamentals of Systems Thinking The Growth System Design Model Understanding Your Organisation within Growth System Design If you'd like to be the first to know when it's live, you can register your interest here: https://rev.space/academy

No, that's not a typo. Yes, 1 trillion dollars. And it's only going to get worse. 😱 Studies consistently show that alignment improves revenue and business success. In one report, alignment between sales and marketing teams increased revenue by 55%, and improved relationships with target accounts by 71%. Yet according to a Forrester Resulting report, 9/10 teams say they’re misaligned when it comes to strategy, process, content, and culture. If you're in the 1/10 teams who feel aligned already then you don't need to read this article, but we'd highly recommend it for everyone else: https://lnkd.in/e7YC99mp

We're almost starting to feel sorry for MQLs in B2B organisations… Hotly contested, a leading cause of friction between sales & marketing and often held to unrealistic expectations that they can never live up to! It’s no wonder they are having an identity crisis. 😔 In this episode, Colin Shakespeare and Chris Bayliss discuss the systemic problems that arise from poorly defined metrics. The conversation shifts towards potential solutions, emphasising the importance of a clear qualification framework, the need for alignment between sales and marketing, and the value of layering data to create more meaningful MQLs. 💡 Listen on Apple: https://lnkd.in/eyuckJM4 Listen on Spotify: https://lnkd.in/eKPGHbkc Listen on the website: https://rev.space/podcast

Really enjoyed speaking at the Innovation Stage at the B2B Marketing Expo last week! Thank you to everyone who showed up and engaged with such thoughtful questions about sales and marketing alignment (my favourite topic!) I shared insights on why true alignment between sales and marketing is one of the biggest untapped growth opportunities in B2B. Real alignment isn't about friendly meetings and agreeing on everything.
 It requires: 1. Mutual goals and metrics 2. Shared data and insights 3. A unified customer journey 4. Collaboration rather than coordination 5. And, leaving room for teams to self-organise their way to success For those who wanted to chat further or couldn't make it, feel free to connect, happy to send over the full talk. It's clear from the questions and the conversations I had afterwards that this resonates with many companies looking to bridge the sales-marketing divide!

rev.space Book Club! Storytelling is a big part of communication, but how often do you question the stories you tell yourself? "Your story is your life," says Loehr, and we tend to agree. This book succeeds in making you take a long hard look at your place in this funny old world. What do you really want? What does it mean for you to succeed in life? What parts of your story are holding you back? You may think you know these things already, but the Power of Story will make you dig deeper for answers that might just surprise you, it's well worth a read.

Really excited for this one - I’m talking at B2B Marketing Expo UK on Wednesday! 🎤 Most organisations think their sales and marketing teams are aligned because they're having regular meetings and sharing KPIs. That's exactly what I'm going to challenge with my talk. (If you're going - come along at 15:55 at the Innovation stage!) Sharing updates and having the same KPIs - that's not real alignment. And I'm going to show you why. When everything LOOKS fine on the surface, but fundamentally... it's not working. I’m going to cover: • How those monthly sales targets and MQL goals are actually killing true alignment    • Why teams can't properly self-organise when they're trapped in short-term thinking    • What REAL alignment looks like (hint: it's about collective responsibility and shared ownership)    • How to create the space in your strategy for teams to actually innovate and drive growth So if you're up for challenging some fundamental assumptions about how your revenue engine works, come along. To those who can't make it - we'll be sharing clips of the talk here on LinkedIn, so stay tuned!