B2B Marketing Expo UK

We are BACK with our digital events! To kick things off we've got an incredible session with Spotler UK:   WhatApp-ening in B2B? Turning Chats into Conversions!   📅 04.03.2025 at 10am (GMT) 📍  Online   We know what you're thinking, WhatsApp for B2B? REALLY?!   Yes, really!   Hear us out...   The game is changing, and WhatsApp is now a powerful tool for B2B communication. It’s transforming how businesses engage prospects, nurture leads, and deliver top-tier customer support.   In this webinar, Simon Moss, Marketing Director UK at Spotler UK will show you how WhatsApp can streamline sales, support lead generation, automate support, and re-engage inactive customers.   Key Takeaways: ✅ Boost Sales & Lead Nurturing – Run personalised campaigns, qualify leads, and automate follow-ups ✅ Enhance Customer Support – Use chatbots, proactive notifications, and seamless agent handovers ✅ Maximise Engagement & Retention – Automate event promotions, re-engage dormant leads, and recover abandoned carts   Join Simon to discover interesting strategies, using WhatsApp for B2B businesses, that generate more leads and build lasting customer relationships! 🚀 Sign up today: https://lnkd.in/e5-TjJgt

🎉 We are delighted to welcome back 6sense as the Headline sponsor for this year's show! 6sense uncovers anonymous buying behaviour, prioritises accounts for sales and marketing, and enables them to engage resistant buying teams with personalised, multi-channel, multi-touch campaigns.

We can't believe it's been nearly 2 months since the B2B Marketing Expo, where we welcomed almost 4,000 of you to explore the latest technologies, advancements and trends disrupting the industry. Across the 2 day's we welcomed over 80 speakers from leading brands to share their insights and knowledge in over 60 sessions. Want to be the first to find out about our upcoming events in 2025? Register your interest: https://lnkd.in/ehgY2GnD

TB to last month at the B2B Marketing Expo UK, we were joined by lots of inspiring speakers who shared the latest innovations in B2B Marketing in their sessions. What was your favourite session?

✨ She's only gone and done it!! Ahead of deadline too, Chloe you will go to the ball! 🪄 Our Head of Marketing experimented with AI + data-driven storytelling in marketing and learnt all the lessons along the way, so you don't have to! Check out the blog in the comments for insights in to the results AI produced, and what not to do when using AI to analyse your marketing activity...

Wrapped, but make it Marketing 2024... #B2BMarketing

🤩 It's been 1 week since we opened our doors for an incredible 2 days of ALL things B2B Marketing! We can't believe it's been a week already, here are just some of the highlights captured throughout the day. What was your favourite moment at this year's show? Let us know in the comments! 👇 ✨ All photos captured by Faith Wright #B2BMarketingEx24

✨ "The Expo proved one thing: the future of B2B marketing and sales belongs to those who combine the power of AI with human ingenuity." - 6sense 📰 Read the full blog from 6sense here: https://lnkd.in/djNfg5mc #B2BMarketingEx24

...And that's a wrap on the B2B Marketing Expo UK 2024! A huge thank you to all of our incredible visitors, speakers, exhibitors and partners for joining us and making this year our best one YET! Stay tuned for what's next 👀 #B2BMarketingEx24

A Dynamic Panel on Empowering Sales Leadership at Sales Innovation Expo! Yesterday morning, I had the honour of moderating the Empowering Sales Leadership panel at the Sales Innovation Expo! The session was insightful despite travel disruptions on the Elizabeth line preventing one sales leader from joining us. Thanks to the exceptional contributions of Andy Champion and James Cuthbertson and the fantastic audience engagement and questions. What truly stood out to me: 👉 Full attention—not a single person with their head down on their phone! 👉 Audience engagement—the questions were off-the-chart challenging, sparking rich discussion. 👉 Authentic insights—our panellists shared their experiences and vulnerabilities openly, giving a raw, honest view of the challenges and lessons in leading revenue-generating teams. Thank you to everyone who attended and made this session so impactful! Events like these are vital for fostering the empathy, inclusion, and EQ-driven leadership that our industry needs. Thank you, Sales Innovation Expo, for making it happen #SIE2024 #SalesLeadership #SalesInnovationExpo #RevenueGrowth #CustomerCentric #EmpoweringSales #ScaleYourSales #JaniceBGordon