Rixxo | The B2B eCommerce Experts

How Feefo Boosted Sales with an Adyen & HubSpot Integration By integrating Adyen’s payment processing system with HubSpot, Feefo now enjoys real-time payment tracking and a smooth checkout experience for their Essentials Package. When Feefo, a leading customer reviews platform, found its payment process holding back growth, they turned to us. 🔍 The Challenge Feefo's checkout process was causing friction: ❌ Manual payment updates led to inefficiencies for sales & support teams. ❌ A clunky checkout flow blocked sales of their Essentials Package. ❌ Single-currency limitations stifled global expansion. 💡 The Solution: A Smart Software Integration We integrated Adyen with HubSpot, transforming Feefo’s payment system: ✅ Real-time Payment Tracking – Adyen’s webhooks now feed live updates into HubSpot, eliminating manual data entry. ✅ Smoother Checkout – A "Buy Now" button streamlined purchases and improved the user experience. ✅ Stronger Scalability & Security – Multi-currency support (GBP, with USD & AUD options) and full PCI DSS compliance. 📈 The Results? More sales & fewer abandoned checkouts. Automated processes = saved time & fewer errors. A foundation for global expansion. 🎤 Feefo says: "Partnering with Rixxo to integrate Adyen with HubSpot has transformed our process at Feefo. They took the time to understand our needs, delivering a tailored solution that boosted sales, improved real-time payment tracking, and streamlined checkout, allowing our team to focus on growth and drive more sales daily." Bobby Thorpe - Feefo #B2BeCommerce #DigitalTransformation #HubSpot #Adyen #eCommerceIntegrations

Rethinking the RFP Process: From Features to Business Needs Traditional RFPs focus too much on checklists and platform features, often leading to poor choices. But what if there was a smarter way? In this clip from our platform selection webinar, Chris introduces a needs-driven approach—one that prioritises solving real business challenges over chasing shiny features. By focusing on business impact, structured data-driven comparisons, and clear problem-solving, businesses can make more informed platform decisions, faster. Shifting the RFP mindset can save time, improve vendor alignment, and lead to better outcomes. 🎯 #B2BeCommerce #DigitalTransformation #RFP #SmartDecisions #eCommerceStrategy #Rixxo #PlatformSelection

The next webinar in our 2025 series features strategy lead at Rixxo: Hugh Pembroke B2B eCommerce Success = Customer Adoption Launching your B2B eCommerce platform is just the start. Real success comes when your customers actively use it to streamline operations and drive ROI. But how do you make that happen? Join Hugh Pembroke for an exclusive webinar: 📅 B2B Customer Adoption – From Site Launch to ROI 🔹 Define adoption success & key metrics 🔹 Build an adoption roadmap 🔹 Measure impact & optimise the experience 🔹 Learn best practices from real-world success stories 💡 Who should attend? B2B merchants, eCommerce managers & digital leaders ready to maximise customer adoption and turn their platform into a growth engine.

If you're in the B2B space and looking for ways to connect with others in the industry, things are about to get a whole lot easier!

B2B buyers are evolving...do you truly understand what they expect in 2025? Our friends at Hokodo are hosting a must-attend webinar to unpack exactly that! Join industry leaders, including Rixxo's own Christopher Gee for an insightful session on shifting B2B buyer demands and how to stay ahead of the curve. 📅 Date: 25th Feb 2025, 15:00 GMT 🎤 Speakers: Christopher Gee, Jason Greenwood, Alex Weston, Sania Kudaibergen Expect practical insights, expert guidance, and strategies to future-proof your B2B business. 🔗 Secure your spot now 👉 Link in comments! #Webinar #B2BBuyerTrends #B2BCommerce #B2BPayments #FutureOfB2B #Hokodo

Most businesses approach platform selection the wrong way. It's human nature to focus on features rather than business needs. Those cool features sound like they would solve all your problems. I see this all the time with clients, and right now, I’m making sure I don’t fall into the same trap. I’m reviewing project management tools, but instead of ticking feature boxes, I’m asking: Is it the tool I need to change, or is it a team process that needs to change? 🔍 Instead of “Does this tool have X feature?” I’m looking at “How does this tool solve my problem?” Here’s the approach I’m using: ✅ Define the real business challenges first. ✅ Let vendors show how they’d solve them—beyond a simple yes/no. ✅ Choose a solution that actually works for my team, not just one with the longest feature list. Too many companies spend money on software that looks good in an RFP but doesn’t actually fit their business. If you’re selecting a new platform this year, this approach might save you time, money, and headaches. Watch the full video (link in comments) for a great breakdown of why this matters. #B2BeCommerce #DigitalTransformation #RFP #Rixxo #PlatformSelection

Technology Should Serve Your Business—Not the Other Way Around Too often, businesses let technology dictate their decisions instead of using it as a tool to support their goals. In this clip from our recent webinar on B2B platform selection, we break down why that’s a mistake and how to do it right. 🔹 Speak Business, Not Tech Your challenges and objectives should be the focus. It’s up to the solution architects to translate them into the right technology choices. 🔹 Process, People, Platform Your platform isn’t just a piece of software; it’s part of a broader transformation. Successful selection starts with people and processes before locking in the tech. 🔹 An RFP is More Than a Shopping List It’s not just about picking software—it’s about structuring business change for long-term success. 🔹 Digital Transformation is Ongoing Technology evolves. Your business should too. Platform selection isn’t a one-time decision; it’s part of a strategic growth journey. If you’re planning your next B2B platform move, let us know—what’s your biggest challenge in platform selection? 👇 #B2BeCommerce #DigitalTransformation #EcommerceStrategy #B2BPlatformSelection #Rixxo

What do B2B buyers really want in 2025? Our friends at Hokodo have just released ‘The Definitive Guide to B2B Buyer Demands in 2025’ It's a must-read for any business looking to stay ahead in B2B eCommerce. Here’s what stood out: ✅ Omnichannel isn’t optional – 84% of buyers demand a seamless experience across all touchpoints. 💳 Payment terms make or break deals – 78% say flexible payment options are a key factor when choosing suppliers. 🔄 Loyalty is up for grabs – Buyers will switch for better prices (82%), broader product inventory (54%), and enhanced payment terms (43%). Link to the report in the comments 👇🏻 #B2BCommerce #B2BPayments #B2BBuyerExpectations #B2B SparkLayer B2B B2B eCommerce Association Jason Greenwood

B2B buyers are changing, but do you know what they really want? To answer this very question, our friends at Hokodo have put together a cracking event for your diary! Join them for a must-attend webinar, where industry experts, including Rixxo's own Chris Gee, will explain what today’s buyers expect and how you can stay ahead. 📅 When? 25th Feb 2025, 15:00 GMT 🎤 Who’s speaking? Christopher Gee, Jason Greenwood, Alex Weston, Sania Kudaibergen Expect actionable insights, expert advice, and strategies to future-proof your B2B business. 🔗 Save your spot now 👉 link in the comments. #Webinar #B2BBuyerDemands #B2BBuyerExpectations #B2BCommerce #B2BPayments

A day and night at Spring Fair & Autumn Fair 2025!! There are so many exhibitors acrosss so many halls I got my 10,000 steps in with ease. Bumped into some industry colleagues like Theo Burns Alex Weston Andrew Thomson Got to spend the day with Henry Carroll also!! It was hard not to open an account of my own with many of the amazing manufacturers and wholesalers just to buy some cool products. But…if I was thinking of starting a business and selling online I would definitely come to this show for inspiration. #b2becommerce #networking