Rosie Lee Creative

Continuing our work with Timberland , our latest phygital campaign was seen across stores recently, launching their Fall ‘24 range of products - Motion Access. Motion Access is all about comfort and being ready whatever the weather - allowing you to take on an adventure in whatever landscape you find yourself, which came through in our designs for retail. We wanted to highlight the TimberCush technology used in the shoes, with soft tactile bubbles, embedded in a variety of outdoor landscapes and environments. Concrete plinths and natural green foliage host the Motion Access range of products, in store, echoing the sentiment of comfort, in your own unique style and environment. A combination of materials such as OSB and concrete, paired with tactile spheres and soft greenery speak to the campaign messaging that builds on the brands outdoor lifestyle heritage - weather-ready apparel to easily take you from an urban to rural landscape, in comfort, ready for your next excursion. Our work for this campaign included window graphics, product displays, an in store launch zone, display screens as well as the iconic footwear wall.

As the Netherlands Grand Prix rolls round this weekend, we wanted to shine a spotlight on some work from earlier this year that Victoria and Toby worked on. Lids approached the team with a multifaceted brand objective: to create content tailored to their international markets that would drive footfall to retail locations, and enhance brand visibility. They created assets for Lids that integrated lifestyle elements with racing motifs, creating scalable content that would work online and in store. Utilising a mix of photography and dynamic graphic elements, the team crafted a narrative to bring urban and lifestyle elements that would resonate with Lids’ audience whilst bringing focus to the new collection with F1. The campaign used social media influencers, striking graphics and on brand art direction to creat maximum impact. The final assets became pivotal components in a successful campaign for @Lidseurope, amplifying the brand message and driving engagement on socials - with some of the videos reaching over 100k views. Photographer - @ben.boring Videographer - @benjibeacham Production - @ardawson Assisting and lighting - @sseannewtonn Talent - @toastedbananabread_ + @temialchemy Styling - @styledbyswainy Hair/Makeup - @annawildstyles Shout out to Paul @lidseurope

We are looking for a freelance spatial designer who primarily utilises SketchUp (and can produce more polished renders) The scope of work ranges from concept development through to design, potentially extending into production The ideal candidate should have experience with elevated retail and flagship environments, with a strong focus on community engagement and storytelling. Being based in or around London is essential, and an interest in streetwear trends and counterculture is a plus. Please share or drop us an email with links etc tealeaf@rosieleecreative.com

Heading into the weekend like.... 📸 by James Nelson of our Amsterdam team member, Toast.

Boston incoming >>>>

Album artwork for Wynnm SILVERTEETH out now. Self portrait: Wynnm Image manipulation, design, typography: James Nelson Animation uses A.I. “Melting, fragmenting - that’s what this album “silverteeth” is about. James had a process that visually bridged the analog and digital worlds, something my music loves to do.” -Wynnm

I'm so proud of the brilliant teams at Motiv Sports UK and Saucony for last weekend's inaugural Saucony London 10K. Re-branding the event in 4 months was a big job, but it felt easy thanks to the commitment, enthusiasm and spirit of every team involved. Delivering this title sponsorship has been one of my career highlights to date, and I'm so grateful to have worked with such brilliant people to deliver such an epic event. Best of all - I was able to run, and experience it all for myself! Bring on 2025 🎉 Stephanie Millard Michael Renzulli Joe Khalifa Emily Walker Lydia Murphy-Sullivan Emily Whitaker Ian Allerton Florian Sievers Ibrahim Omotosho Christopher Ayliffe Digby Reed Rosie Lee Creative Chiara Ventura Heather Piening Jayne Pickering Cara Humphreys Rowley Clifford

In 2012 London hosted the 2012 Olympics, we wanted to celebrate this moment in sporting history by collaborating with John Ross on an experimental project. We titled the project Monument. We explored and developed a unique casting technique first utilised by John in his 2010 project Impressions. Identifying a link between Greek sculpture and the alabaster-like visuals produced from this method of casting, Monument documents, preserves and celebrates outstanding athletic achievement. Representing 10 disciplines, athletes were cast to display the physical attributes specific to their sport – the swimmer’s shoulders, the fencer’s poise, the specific twist of the relay baton pass. Our attention to the minutiae of correct pose and form is in direct homage to the unwavering dedication of the athlete as they train to be the best in their field.

So proud to be involved with this one for Saucony

Natural Edge - Unleashing the Power of Elite Football Boots. An experimental internal project, inspired by some of Rosie Lee Creative archival work on NTL Pavilion. In all our creative projects, we strive to weave narratives that connect our concepts with the audience on a deeper level. In our latest series, we blend the distinctive qualities of various animals with iconic football boots, creating a powerful metaphor for the attributes of these players. First, we merge the vision and awareness of a hawk with the Nike Zoom Vapor 15. The hawk’s keen eyesight and strategic foresight are mirrored in the precise control and responsive design of the Zoom Vapor 15, ideal for players who dominate the field with their exceptional awareness and tactical prowess. Next, we incorporate the acceleration and agility of a cheetah with the Nike Mercurial Vapor. Known for its lightning-fast speed and unmatched agility, the cheetah represents the explosive acceleration and quick manoeuvres that the Mercurial Vapor enables, making it the perfect choice for players who rely on their speed to outpace opponents and make swift, game-changing moves. Finally, we channel the attacking power and dominance of a lion into the adidas Predator 30 Elite FT FG. The lion, a symbol of strength and ferocity, embodies the aggressive precision and striking power that the Predator 30 Elite offers. This boot is designed for players who lead the attack with unyielding force and accuracy, striking fear into the hearts of defenders. By tying these animal attributes to the playing styles of the top athletes who wear these boots, we create a compelling narrative that highlights the synergy between nature's finest qualities and the advanced technology of modern football footwear. This series not only showcases the exceptional design and functionality of these boots but also celebrates the extraordinary skills of the players who wear them, creating a powerful and engaging story for our audience. Tools used: - ChatGPT - Dall.E - Leonardo.AI - Diffusion XL - Photoshop x Firefly