Completing SBP's hat-trick of brokered deals with the Royal Parks Half - London, we're delighted to see the Virgin Active partnership go live! Thanks as ever to Georgina May for all her hard work on this opportunity and to VA's Caroline Macklin for working through all the negotiations so seamlessly. Looking forward to seeing Virgin Active, Kingfisher Drinks and Pact Coffee | B Corp™ all on-site come raceday in October.
We’re thrilled to announce that we are the Official Training Partner for this year’s Royal Parks Half - London 🎉 The Royal Parks Half Marathon, which saw a record number of ballot entrants this year, is one of the UK’s most scenic events. On Sunday 12 October 2025, 16,000 runners will take on the challenge through four of London’s stunning Royal Parks: Hyde Park, The Green Park, St. James’s Park, and Kensington Gardens. We’re here to support every runner, every step of the way - from expert guidance and world-class facilities to strength, nutrition and recovery workshops that optimise training. On race day, we’ll be there with a dedicated wellness and recovery zone, offering participants access to support before and after the race. The Royal Parks Half Marathon is an iconic event, and we’re proud to support thousands of runners both in their training and on race day. We can’t wait to play a part in making their experience even better.