Vanda Silva, Chief Commercial Officer at Clever Advertising, explores the opportunities in Europe as she explains why you cannot take a ‘cookie cutter approach’ to expansion across the region 👇
Craig Davies with the interview 🎤
🗣 The European market has always been a pinnacle for gaming innovation, which has provided companies with new and creative ways to boost their brand exposure and deliver differentiated products to their audiences.
🗣 We haven’t just focused on one particular strategy of acquiring players. From influencer marketing and SEO to media buying and AddAPP, we have had all bases covered
🗣 creating a highly-targeted campaign is much easier said than done. Firstly, you need a solid understanding of what your players want in each individual market – do they prefer sports or casinos? Is land-based or online betting more popular? What are the local regulations?
🗣 For Clever Advertising, ad relevance isn’t just a ‘nice to have’ – it’s a necessity. If you can engage with the right audience, and then combine that with an ability to carry out high-precision geotargeting across the relevant channels for your audience, then you are well on the path to succeeding – not just in Europe, but in any market.
🗣 Clever Advertising, who as a team has a collective wealth of knowledge of the igaming industry, uses technology, such as artificial intelligence, to produce highly personalised content that is both immersive and engaging for player