In igaming, where businesses constantly compete for market share, the challenge lies in establishing genuine, long-term partnerships that go beyond short-term gains. GR8 Tech’s CBDO, Yevhen Krazhan, offers a fresh perspective on how to address the issue through thoughtful, client-focused collaboration 🧠 🤝
Key quotes 🔑
🗣️ What drives my work in the igaming sector is treating clients like friends rather than mere revenue sources
🗣️ Sincerity is crucial in this process. Honesty about successes and challenges fosters a stronger bond. When clients see you as open and trustworthy, collaboration flourishes, further enhancing the relationship.
🗣️ I believe in completing meaningful work without burning bridges; satisfaction comes not only from delivering results but from the entire process
🗣️ Market saturation is a major challenge for igaming operators, as intense competition leads to diminishing returns
🗣️ the biggest competition we face isn’t other companies but inertia – the passive state where clients feel like their world won’t change with or without us
🗣️ My goal isn’t to push or dictate how things should be done but to give my team the autonomy to perform
🗣️ To build a thriving work culture, leaders should balance autonomy with support. Begin by defining roles, setting clear expectations, and establishing achievable goals
Full write-up by Craig Davies 🖋️