Scarlet Opus: Rethink & Reform your approach to Brand, Marketing & Product Development Strategy.

Working with our team facilitates more informed decision making, less business risk, provides more time for creative people in product development, marketing and sales team to give of their best ... all the time. Let's start talking about how you are meeting changing consumer needs, and how we can help keep you ahead of what they are. phil@scarletopus.com

Fad vs Trend. The key difference to keep in mind is that Fads Fade and Trends Endure. Trends create fundamental, lasting change, that reshapes Life.Work.Leisure. not just how people shop. Of course, differentiating between a Fad and a Trend, is challenging. Fortunately there are tell-tale signs and underlying principles if you know where to look... We'd love to help you, look for the longlasting trends that will be relevant to your business and its future.

Prepare now for your future consumers. De-risk business by enabling more informed decision to be made. Use the Certainty we can provide.

2025 .... SOFT MINIMALISM. #marketing #marketingstrategy #consumerinsights

2025 Consumer Insight 👉🏽 From their vantage point, 'The Realists' clearly understand that much of what they’re seeing and hearing in the world is biased and often, not even real. They also believe that it's not often meaningful. Realists have clarity of thought and a sense of self-reliance + resilience, making them comfortable to truly inhabit their own belief systems. As people around the world continue to fight through an extended period of profound economic, social, and political demise; trust & transparency become the Holy Grail. This means that to connect with this consumer group Brands will need to step up and show how they are holding themselves to account. And crucially make sure they communicate as their most authentic selves. Discover the challenges + opportunities this consumer group present and how you can REALISE your connection to them. Send us a message TODAY. Email phil@scarletopus.com, comment below, or send us a DM. #marketing #brandstrategy #marketing #brand #consumerinsights

Very proud to announce that we are now a 'Supporter' of Biodiversity UK and are learning fast about their habit creation for the UK's Pollinators. Even more exciting, is that we too can now join them on the journey to create the Great British Pollinator Highway ... such an inspiring project. In fact so many inspiring events for people of all ages, providing exercise, education and a heightened sense of Wellbeing. Take a look for yourself and consider if this is for your Company team as well. As we found, it's hard to say "No" 😊 and this is why ... Biodiversity UK ... "Our projects are aimed at having an impact in the shortest time possible but are also designed to deliver long term sustainable benefits to the environment. Projects Include" Habitat Creation and Restoration Securing existing #biodiversity rich environments Pollinator #Conservation Establishing #Wildlife Corridors Urban Green Spaces Wildflower Meadows Species ProtectionTree and Woodland planting #Rewilding  Wildlife Ponds Why not join us ... www.biodiversityuk.com

Retail .... Retailers .... Something to think about .... the Consumer. (https://lnkd.in/eivKNebi) #retail #retailers

People Management ... you are not a company police-person. Discover the method that is helping people to become successful builders and creators of successful business teams in every field. By implementing this methodology for your People Management strategy, you will be amazed at how soon you, and your team, meet with ever-growing success.

Shape Direction: 'Comfort' should be having a huge influence on your product shape decisions; clean lines, sculptural qualities relevant to architectural, automotive, product, and interior design fields. Consider: Deeply padded forms provide physical + emotional comfort. Softened + rounded shapes, volumised proportions, plump + inflated forms Rounded ribbed forms, stepped contours, and tubular shapes. Curved lines + undulations. Digital becomes physical as wondrous designs from the metaverse materialise. Great inspiration for this is the work of Andres Reisinger which "bridges the gap between the imagined, and the tangible." Think about how this shape influence can be used in your work be that product, building, image creation. It will help you to meet a growing consumer desire for Comfort and Wellness. If we can support you in achieving this and you'd like to explore how, then please get in touch whenever suits you: phil @ scarletopus com #wellnesscomfort #visualmerchandising #furnituredesign #marketingstrategy #interiordesign

Why is the athletics track at the 2024 Paris Olympics purple? Breaking with tradition, the colour of this year’s Olympic track was a considered decision. “This will allow the images of the Paris 2024 Games to be engraved in the memories of spectators, television viewers, and athletes alike." Mondo Sport&Flooring “We had to work hard on the colours, so that the shades would work best to highlight the athletes. It’s a track, it has to be pretty, but above all it’s a stage on which the athletes are going to perform. What’s very important is that the colours and the athletes stand out.” Alain Blondel, Athletics + Para Athletics Manager for Paris 2024 In 2022 we predicted that #Purples would trend strongly over the coming years - rich, majestic shades flirting with lilacs + pinks will provide a contemporary + fresh aesthetic. And here we see how trends come to fruition and how from the early stages they are brought to the minds of more and more people. Now a colour that will move into products for all interiors but especially, the home. Is it one you will use? #colourtrends #olympiccolors #parispurple #marketingstrategy (Images: Richard Heathcote and Martin Bernetti at Getty Images)