Search Intelligence Ltd

We got links on Cosmopolitan (DR 91), Daily Mail (DR 94), and Thrillist (DR 87) by reacting to the buzz around The Traitors Season 2! 🎯 Here's how we did it: ✅ Our team noticed a spike in searches for "Flights to Scotland" aligning with the return of The Traitors, filmed at Ardross Castle in Scotland. ✅ We used Google Trends to find out: ↳ Searches for "Flights to Scotland" soared to pre-pandemic levels for the first time. ↳Searches for "Ardross Castle" exploded by over 4,500% compared to the average over the last five years. ✅ We wrote a press release highlighting how the show's return is boosting travel interest to Scotland. ✅ Our team sent the press release to journalists covering travel and entertainment. Within days, top-tier publications featured our story: 🔗 Cosmopolitan (DR 91) 🔗 Daily Mail (DR 94) 🔗 Thrillist (DR 87) ...and many more! Reactive PR is the bread and butter of Digital PR. 📈 While data-heavy pieces are amazing, they are high-risk as not all will deliver as expected. Keep an eye on popular shows or events, find unique angles that resonate with audiences and journalists, and get those reactive pieces flowing. Of course, it’s not easy as some clients will want to approve ideas or even press releases, making it impossible to run these reactive stories. But for clients who give you the freedom, go all in with reactives. I hope this will be inspiring for your next PR Campaign 🙌 #seo #digitalpr

In a shocking turn of events, if you search for Ahrefs on Search Engine Land, you will now only see results about Semrush 🤯 #sarcasm

Did somebody say we are a PR agency? We are a tech company that happens to do PR with the technology we’re building 🙂

We're looking for more Digital PR Executives to join our team! 💡 If you love: - Social media trends 📈 - Pop culture 🪩 - Data trends 📊 - Creative writing ✍️ - Seeing your work in some of the biggest publications in the world ✨ Then we'd LOVE to hear from you! We want someone driven, motivated by results with a keen eye for what's trending to join our team to develop Digital PR campaigns with great results for our clients! If you, or someone you know, sounds like this, please click apply and let us know so we can bring you onto our already hugely talented and friendly team! 🔗

After a near-record client renewal rate in September and dozens of new clients joining us for Digital PR, our team keeps on expanding and improving. If you are a high-performance, experienced content editor, with extreme attention to detail and willing to push your limits every day (only from Monday to Thursday, though 😉), we want you on our team. It's not an easy job, but the rewards for excellence are beyond your imagination if you can pull it off. Looking forward to seeing you in our Slack channel!

SEO version of the "Straight to Number 1" song 🤩

I am pleased to announce that we have launched the world's first Digital PR ideation tool. The tool is free of charge, and you can generate unlimited ideas for unlimited websites, to get your Digital PR link-building game to the next level. We have worked hard on this tool to make it available for free, and we'll also use it to get inspired and as a starting point for many of our PR campaigns. I hope you'll enjoy this, and I hope it will provide extreme value to your PR, or SEO team. The tool can be found here: idiot.online

Digital PR is easy, they said... Just do some research. Use Roxhill to send out the emails. The links will rain. In reality: 👉 Lots of trial and error 👉  Lots of angles that didn't work out 👉 Lots of sends without a single reply or placement 👉  Lots of tears and anxiety when links are not landing Some campaigns take less time, while some require 50+ angles of the story, lots of resends, and many backup stories. But if you keep pushing, eventually you'll get there. Digital PRs: never give up. The links are hidden behind your "relentless mode". Have a great weekend everyone ✌️

In a shocking turn of events, a Google employee leaks the code used to return the search results 🤯

I am pleased to announce that my "Purple Links" song won the MTV Music Awards in the "Best Parody Song" category yesterday. I want to thank my music teacher from grade 6 who said I have talent - just because she needed an extra person in the choir and there was nobody else around.