See You At Jeanie's

Excited to announce today that Jeanie’s has joined the cricket club 🏏 And not just any cricket club..but the iconic Warwickshire County Cricket Club based in Edgbaston, the home of the first ever Women’s Cricket World Cup in 1973. We are supporting the club with the development of the ‘Bears Women’ brand strategy and creative approach, to help set the team apart from the cricket competition and provide it with a unique voice in women’s sport. We have been so impressed by the clear sense of intention and ambition around the women’s game at Warwickshire. We’re working with a dynamic, motivated team who want to make a positive impact in women’s cricket, and more broadly in women’s sport. Together we’re building an innovative, creative approach to Bears Women, with a vision for how the team will show up and deliver impact on the pitch, across grassroots and with fan communities. It’s so exciting to be a small part of this amazing journey that women’s cricket is on in this country – it really is leading the way. Nice work Beth Barrett-Wild Thanks Sport Industry Group for covering this news today. Thanks to all the team at Warwickshire for their partnership Chris Airey Beth P. Laura MacLeod Ben Seifas Adam Lowe #YouBears 🐻

Women’s sport is getting a lot of hype. Visibility has been on an upward trajectory for the last decade. But it’s only recently that the culture of women’s sport is emerging - and connecting - with a more mainstream audience. A succession of moments, that just keep coming, are giving women’s sports a new profile and engaging audiences on their own terms. Think Gaga turning up for Simone Biles in Paris, Naomi Osaka taking to the New York courts in Nike X Yoon Ahn, Athlos winners in Tiffany & Co. crowns. And more locally, Leah Williamson in Arsenal F.C X Aries,  Get Your Kits Out festival celebrating football culture off the pitch and the partnership between London-based label ALIGNE and Brighton's Hove Rugby Club Women’s sport is making its move. It’s creative, it's distinct and it’s going to change the face of sport. But if we’re going to encourage new brands, investors and creatives into the space, the hard work behind the hype has to continue. For us at Jeanie’s that means - 🌍 Getting out of our own bubble, to bring the worlds of women’s sport and culture together. Because with women’s sport there’s still an aura of If You Know You Know. Not everyone gets it…yet. We’re on a journey to fully establish the 'Everyone Watches Women’s Sport' position (of the awesome TOGETHXR). 🥰 Opening up women’s sport, to move the conversation forward by sharing compelling stories and embracing creative freedom. Giving audiences what they need to fall in love with women’s sport. Creating match days so good that the FOMO is real.  ✨ Converting zeitgeist moments into legitimate results for sport, clubs, players, grassroots and the next gen. Some moments can ‘simply’ exist to create organic awareness. But mainly we believe in making every moment count, because when the marketing stars align we can rocket the game forwards (cue women’s basketball and the Caitlin Clark effect). We created See You At Jeanie's to embrace the opportunity that women’s sport X culture presents. If you’re a sport organisation hitting reset on your team strategy, or a consumer brand looking to invest and activate in women’s sport… we’d love to chat. https://lnkd.in/dYT756kD

Thanks to Prolific North for sharing our latest news. It’s really significant to us that we’re building our network in London and also beyond. We're a London/Liverpool agency by design. Working with organisations and teams across the UK. And whilst this clearly reflects how the women’s sport scene is set up, it also represents how we’re building brands, fanbases and commercial results, through bringing local activation and global ambition closer together.    We’re speaking with women’s sports teams all over the UK, and globally, sharing the challenges and opportunities of the women’s game. If you’d like to chat, please do reach out https://lnkd.in/eBhURg4Z

Bloom Sports Partners have done some brilliant work in the US to help set-up women's sport teams that are leading the way globally. This data around salary bands is exciting as we can see the value that is being placed on these important roles. Women's sport needs to attract the very best, visionary and bold talent and Bloom is doing that across key roles. Great to see Barry McNeill Michael Clarkson

Thanks to Marketing Week for featuring our opinion piece on women’s sport and the creative barriers that brands can face.  It covers just some of our perspectives on women’s sport - the importance of showcasing the positivity of women and girl’s sport, why the family audience is not necessarily the holy grail for attendance and how fans are discovering women’s sport through different cultural touch points. Enjoy. See You At Jeanie’s https://lnkd.in/eQfrdX5C

Yesterday we officially launched See You At Jeanie’s, our new women’s sport consultancy. We’re being inundated with messages and support which we really appreciate. For more information on how we are helping sport organisations and brands make the most out of the women’s sport revolution here’s a blog from Unofficial Partner. We have so much to talk about when it comes to the culture and opportunity in women's sport so thanks for following.   https://lnkd.in/ehasvJpu