SEEN Group

We're thrilled to announce that SEEN Group has been named one of PR Net's Top 100 agencies for 2024.    This prestigious award, now in its fourth year, spotlights outstanding talent, innovation, and influence within the PR agency industry. We're honored to be included among such an impressive group of communications and marketing firms from across the globe. This award affirms our commitment to excellence in the beauty and personal care sector.   The PR Net 100 list was curated by an esteemed panel of industry leaders, including executives from Sotheby's, MOCA Los Angeles, IHG Hotels & Resorts, Hermes, Bloomberg Media, Goop, Bulgari North America, and Sephora.    This recognition validates our unique approach to beauty business transformation and acceleration across our four specialist divisions, supporting brands with everything from communications and strategy to influencer marketing and brand experience.    Thank you again to The PR Net - we look forward to celebrating with our fellow honorees at The Ned this September.

Last week, to kick off NYFW, SEEN Group US hosted an exclusive dinner party at Carbone in NYC with (MALIN+GOETZ) to celebrate the launch of the brand’s highly anticipated tomato home spray, which marks the expansion of the best-selling tomato franchise, and the return of the the twice-sold-out Tomato Candle.   This new launch pays a special tribute to the Founders Matthew Malin + Andrew Goetz’s passion for gardening and cooking at their Hudson Valley home and is inspired by a flourishing garden in late summer, complete with the fresh, verdant, and earthy scent of tomato. SEEN Group invited guests to take a seat at the tomato table and toast to tomato, with an event that was made possible by all divisions including SEEN Works, SEEN BX, Community X SEEN and Beauty SEEN.   SEEN Works created custom design and gifting elements, including co-branded, limited-edition MALIN+GOETZ x Carbone sauce jars for all guests, branded farmer’s market tote bags, bespoke recipe books with a custom recipe card and more. Our Brand Experience team, SEEN BX, led on event production, with curated creative elements throughout the space, including a tomato inspired tablescape, an involved tomato tower, tomato place cards, tomato ‘tini’s and more, for the ultimate tomato takeover of Carbone. Lastly, SEEN’s Communications team, Beauty SEEN, supported with a robust press office strategy highlighting both launch and event, securing top-tier features in key titles including Esquire, Food & Wine, Surface Magazine and more; with party coverage in NYMag.com/TheCut among other titles.   Running alongside this activity were strategic partnerships with lifestyle, home and culinary-focused creators to support the launch with beautifully curated content. The Community X SEEN team hand-selected five creators, who each highlighted the product’s efficacy by crafting engaging TikToks, Instagram Reels and Stories that captured the fresh, vibrant essence of the spray. From spritzing kitchens post-meal clean-up, to enhancing serene living spaces, their storytelling demonstrated how the tomato home spray transforms any home with its refreshing, clean fragrance. Each piece of content seamlessly integrated the spray into daily routines, offering an authentic and relatable glimpse into its benefits. The campaign garnered an impressive 3.05M+ impressions and reached 1.51M+ viewers, showcasing the powerful resonance of the launch across social media.

After recently welcoming Molton Brown to the SEEN Group portfolio, our UK Communications Team has been preparing to support the September launch of the new brand world, titled Artists of Note.   Artists of Note is a manifestation to Molton Brown’s commitment to creativity, craft and the human link between the perfumer and wearer. Fashion Designer, Nicholas Daley, Poet, Dr John Cooper Clarke and Jewellery Designer, Gala Colivet Dennison were the three British creatives who each imagined one the brand’s fragrance icons, through their vision and medium. An expression of the unique feeling and deeper meaning evoked by the scents.   To celebrate the Artists of Note launch, Beauty SEEN transformed 14 Cavendish W1 into a hub for cultural tastemakers, hosting an evening of brand immersion, conversation, and reverie centred around three celebrated fragrances - Re-Charge Black Pepper, Rose Dunes and Coastal Cypress & Sea Fennel.   As guests entered the fully branded venue, they were greeted with a "sip and spritz," stepping into a world of discovery. Art by Nicholas, Gala and John was on display, their studio spaces creatively reimagined through interactive installations. These immersive settings allowed guests to connect deeply with each artist’s craft and creativity.   Sculptural floral displays, intricate wall vinyls, and muted mid-century furnishings captured the essence of Molton Brown's new identity, paying tribute to the perfumers behind the three celebrated scents. The fragrances themselves infused the space, heightening the senses through key ingredients and notes woven throughout the event.   During the drink’s reception, guests mingled, explored the installations, and indulged in cocktails and canapés inspired by the fragrances. Four live artists were present, creating intricate bottle paintings based on guests’ interpretations of scent, memory, and culture. Each guest left with their own personalised fragrance, departing in branded Artists of Note taxis, after a memorable evening of creativity and celebration.

SEEN Group collaborated with its sister agencies Exposure and THREESIXTY to partner with Are You Mad, collecting and repurposing unwanted plastic during Plastic Free July. We are proud to have collected 36kg of plastic waste which will be repurposed by Are You Mad into new furniture for our event space and gallery.

SEEN Group is proud to welcome the iconic British fragrance brand Molton Brown to the agency’s UK portfolio. Renowned for its exceptional fragrances, from Fiery Pink Pepper to Coastal Cypress & Sea Fennel, alongside its commitment to quality through long-standing partnerships with renowned experts in their field, SEEN Group is proud to partner with the brand as it continues to nurture and grow its luxury, British fragrance credentials with the launch of the brand’s new world, ‘Artists of Note’.    Working across the multiple functions of the SEEN Group business, our partnership includes strategy, PR, eventing, and influencer marketing in collaboration with our Community X SEEN platform, all focussed on accelerating Molton Browns’ dedication to quality through sophisticated fragrance developed with world leading noses, alongside the iconic bath and body collections.

We're honored to be recognized among the best agencies in beauty by The PR Net. This acknowledgment is a testament to our team's dedication and expertise in the beauty and personal care industry. At SEEN Group, we pride ourselves on our deep knowledge, courageous thinking, and brilliant ideas. As a collective of beauty experts, we've built our reputation on providing top-tier creative and strategic counsel to some of the world's most renowned beauty brands. Our unique position in the industry stems from our innate understanding of the beauty category, consumer behaviors, and creator dynamics. With specialized divisions covering strategy, creative, communications, and beyond, we're equipped to lead beauty business transformation and acceleration on a global scale. We're constantly evolving to meet the changing needs of our clients. The recent addition of María Llanos, MPS as Senior Vice President, Marketing is just one example of how we're strengthening our leadership team to drive strategic growth and maximize storytelling efforts across all channels. Thank you The PR Net for including SEEN Group in your feature.

At SEEN Group, we strive to be the most dynamic business partner to our clients, helping them to realise their brand ambitions. To enable this, we continually reflect on how the communications landscape is evolving and the key specialists, services and products we have within the business to ensure that we consistently bring superior value - an uncompromising approach to identifying gaps in our talent portfolio and services to ensure we bring you the best creative and strategic counsel.    With this in mind, we are delighted to share that the SEEN Group business has recently made changes to its management team with the hire of María Llanos, MPS as Senior Vice President, Marketing.   Maria Llanos joins SEEN Group with over 18-years’ experience working in the luxury beauty sector.  Maria is a highly experienced brand builder and marketeer. Prior to accepting the role at SEEN, Maria held positions at Live Tinted, NARS and L’Oréal. Her innate understanding of creative strategy and social content, and its power when implemented effectively and optimized for top, mid and low funnel needs, we believe will bring a wealth of knowledge to the SEEN Group Business and the brands with whom we work.    Maria has an international working and academic background spanning the US, UK, Spain and Sweden. She will be based in SEEN Group New York, but Maria’s leadership will support UK, US and other international markets as SEEN Group expands.     Maria will partner Melissa Sansone, US Managing Director, to lead the US Business, with a strong focus on implementing new strategic services and solutions that further boost the brand we work with. Alongside business service growth, Maria will lead the growth and development of Community X SEEN (CXS), SEEN Group’s influencer marketing services for North America and new markets.    "I am delighted to join SEEN Group in New York, bringing my proven passion for beauty to a vibrant and innovative agency. I am honored to join the talented team under Jane's inspiring leadership and aim to drive strategic growth, work with our brands to maximize storytelling efforts across all channels, and expand the Community x SEEN platform. This is an exciting new chapter, and I can’t wait to see what we achieve together!" – Maria Llanos, Senior Vice President, Marketing.  

We are honored to have worked with L'Oréal on such an important initiative: the Stand Up against street harassment program. Our Brand Experience team, SEEN BX, has been proud to bring this impactful campaign to life at festivals across the UK this summer. We transformed a vintage Airstream into a mobile education centre, complete with a striking red visual wrapper designed to capture the attention of festivalgoers. Inside, we installed phone charging stations and educational learning pods, creating an inviting space for visitors to engage with the Stand Up program. This innovative setup allowed us to effectively deliver the campaign's message while providing a practical and attractive experience for festival attendees. The tour kicked off in Ireland this June and has continued across 5 festivals in Sheffield, Derby, Cornwall, and London. Next stop: All Points East in Victoria Park, London Dates: August 16-18 and 23-25. At each event, visitors were encouraged to complete the Stand Up Against street harassment training. This educational program equips both women and men with five simple yet effective tools to safely intervene when witnessing or experiencing street harassment. We're privileged to play a role in this crucial initiative, helping create safer spaces for everyone to enjoy. If you're attending All Points East, we invite you to visit the Stand Up airstream and join the movement against street harassment. Together, we can make a difference in creating safer environments for all.

We recently shared the news that Community X SEEN had been named a finalist within the Best Community Engagement category of PR Daily’s 2024 Social Media & Digital Awards and are now very proud to share that we have been named a winner within these prestigious awards. The PR Daily Social Media & Digital Awards celebrate exceptional work in social media and digital marketing across a variety of categories, recognizing professionals and organizations for their innovative strategies and impactful campaigns. SEEN Group pride ourselves on excellence - from courageous thinking to brilliant ideas - values which fall directly in-line with the of these criteria of these awards. This award is a huge honor and testament to the hard work and dedication of our entire Community X SEEN team and the incredible community of content creators that we work with. When we were first nominated as a finalist, we were humbled to be recognized alongside industry leaders like Dropbox, Edelman, and Hulu. But to now emerge as a winner in these highly competitive awards is truly amazing. Thank you to PR Daily for this prestigious accolade, which validates our mission to create a new channel of advocacy for a new era in communications. We are also grateful to our passionate Community of beauty changemakers, whose creativity and engagement have been the driving force behind Community X SEEN's success.

We are excited to announce that SEEN Group now represents AUTEUR  as the communications and PR agency of record in the US market. AUTEUR is the luxury German skincare brand, offering esthetician-grade products that are designed to accelerate skin repair with concentrated and high-active formulas, powered by German peptide technology. These formulas are inclusive of over 100 ingredients sourced globally, from science, nature and medicine.    Every masterpiece comes from the desire to recreate the world as it should be – AUTEUR’s is to introduce skincare compositions that surpass benchmarks for biocompatibility, responsibility and efficacy. Engineered in collaboration with leading scientists and laboratories in Germany, AUTEUR products elevate regenerative skincare to an art form, and are designed to deliver optimal skin health.   AUTEUR is available on the brand’s site as well as Net-A-Porter, Moda Operandi and more.    SEEN Group will be igniting the brand’s story and accelerating its awareness in the US market via a robust press office and influencer strategy that highlights the brand’s heritage, underscores brand credibility with expert endorsements, and demonstrates product efficacy and benefits.