Exposure

That's a wrap! the LEGO Group officially launched a free, immersive ‘Superpower Studios’ in Paris.   The launch followed a global survey which revealed that 2-in-5 families lack access to adequate or safe play spaces. Families were invited to reimagine a vibrant celebration at Gaite Lyrique from Wednesday 11th to Monday 16th September.   Spearheaded by Creative Advisor, Sarah Andelman , Superpower Studios was split into themed rooms transformed by renowned international artists Aurélia D. Chen Fenwan and Ekow Nimako.   Photography by julie ansiau Talent by Beyond Talent Global #experience #parisexperience #paris2024  

It’s playtime!! LEGO Superpower Studios now open in Paris. With creativity, colour and love from Exposure the LEGO Group

Start Fresh by JD Sports Fashion A new campaign paying tribute to the boundless energy, unique individuality, and unstoppable spirit of today's youth as they gear-up for a new chapter ahead of going back to school. A 2 day activation at beau beaus cafe with Olaolu Slawn running a series of immersive art workshops. All attendees were asked to design their own fire and ice patches, inspired by the bespoke pieces of art that Slawn was commissioned to design. Soon to be transformed into collectable clothing patches. Attendees went home with a JD backpack or T-shirt, the perfect canvas for their designs. Museum of Youth Culture added a nice touch to the event with a back-to-school exhibition in the space. Paying homage to the evolution of the ultimate uniform icon of the schoolyard: the backpack.

This Plastic Free July, the Casbah Group repurposed plastic waste with Are You Mad. Our colleagues plastic contribution weighed in at an overall 36kg of plastic waste, which is equivalent to over 4,000 500ml single use plastic water bottles. This plastic will be repurposed by Are You Mad into new furniture for our event space and gallery, adding to pieces they’ve already created for us, including our reception desk, DJ booth, and bar. Our Sustainability Team is committed to driving initiatives that make a positive difference and inspire others to embrace sustainable practices.

Exposure’s very own Benika Brown talks to Creativebrief about wtf actually is a brat summer.   “A stark contrast to the girly Barbie-core mania and #CleanGirl #QuietLuxury aesthetic, the beloved Brat movement is adorned in pixelated graphics, obnoxiously divine slime green colour palette; whilst sporting an unkempt chic attire. A timely purposely imperfect movement that celebrates our own inevitable flaws with an unfiltered ego; embracing every fuck up we may have made along the way; which is exactly what we need in this turbulent climate more than ever before.”   Read the full article here: https://lnkd.in/eGHYWZDU

The Upside-Down is calling and things are about to get a little stranger… Clarks x Stranger Things To celebrate the launch of the new Clarks x Stranger Things collaboration, Exposure created an engaging immersive in-store Experience at Westfield London. Recreating the set of Stranger Things’ Hawkins High School, bringing the product and instantly recognisable elements of the TV series to life. Authentically bringing the 80s nostalgia to London, along with interactive experiences for all to enjoy. #ClarksKidsxStrangerThings

This Plastic Free July, the Casbah Group is repurposing plastic waste with Are You Mad.   We are deeply aware of the global plastic pollution crisis and the impact we have on the environment. Our goal is to reduce this impact while spreading awareness about this critical issue and promoting sustainable practices.   Throughout July, we are collecting plastic waste at our office, which will be repurposed by Are You Mad into new furniture for our event space.   Ways to get involved in Plastic Free July: 🌀Refuse Single-Use Plastic: Say no to items like plastic straws, cutlery, and bags. 🌀Make Sustainable Swaps: Use reusable bags, travel mugs, water bottles, and more. 🌀Recycle & Repurpose: Properly recycle plastic items and find creative ways to repurpose them. 🌀Get Involved & Spread Awareness: Participate in initiatives, share your journey, and educate others about plastic pollution. Feel free to also: 🌀Donate your plastic to us at No.20 Little Portland Street   Join us in making a difference.

Making Brand Experience Go Further.    Our in-house experience team have produced some impressive activations over the last couple of months.    Take a look for yourself here 👇 #experience #brandexperience

What does it take to build a culturally relevant brand? Last week we partnered with Creativebrief to host a panel event alongside Sophie More, William Grant & Sons and Jed Hallam, CultureLab to discuss this question in the relevance of 2024. “Culture isn’t a thing, it’s the world outside.” Raoul Shah, Founder & Joint CEO at Exposure A little snippet of Raoul below, with links in the bio to read/watch more. We hope everyone who attended left both educated, and excited by culture marketing. #culturemarketing

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