SEEN Group

At SEEN Group and The Casbah, we partner with incredible brands everyday, learning their unique identities, visions, and goals, no matter the size. By understanding their tone of voice, we aim to tell their stories authentically. Hosting our recent Sip ‘n Shop event with The Casbah for Black History Month was a beautiful reminder that sometimes the best platform is simply opening a space for Founders and Artists to speak for themselves. We brought seven Black-owned businesses and their unique stories into the physical spotlight, offering them a stage to share their work with the community.   This year's Black History Month theme of "Reclaiming Narratives" came to life in a tangible, physical space. For some of the participating brands, typically operating online, the opportunity to connect in person with their audience brought a fresh sense of energy and gratitude, reaffirming the hard work behind each product sold.   Lu, founder of Lubylu drew in curious passersby with his charismatic energy, while Roshanne from The Glowcery shared her inspiring journey from human rights law to beauty entrepreneurship. Serean, the artist behind Kiln Jewels, who’s more familiar with weekend markets, reflected, “Sometimes it pays to say yes to something different”, adding how much it meant to be surrounded by "people who get it".   Black Oud captivated with its stunning setup and mesmerizing scents, drawing guests in between moments spent watching the artist, Obad of Sharbrains Art, create live in the space. Yemzi's vibrant swim and activewear collection sparked conversations about future goals, while House of Pollen's stunning floral giveaways felt like the perfect closing touch, a symbol of the passion that permeated the day.   It was an evening of connection, creativity, and community, and we were proud to host and support these talented founders in their journeys.   #BlackHistoryMonth #ReclaimingNarratives #SupportBlackBusinesses #SEENGroup #TheCasbah #Entrepreneurship #SmallBusiness

To celebrate Black History Month this October, in collaboration with The Casbah, join us at SEEN Group’s London office on Tuesday 22nd October for ‘Sip n’ Shop’: a pop-up marketplace showcasing crafts from several black-owned businesses. Shop art, fashion, fragrance, skincare and jewellery whilst enjoying drinks from our custom self-serve bar. Check out incredible products from the following brands:   @theglowceryshop @blackoudlondon @lubylu.ng @yemzi @sharbrainsart
 @kilnjewels

Last week, I attended CreatorIQ Connect 2024, held on October 10th at the Ebell Theater in Los Angeles. This landmark event brought together over 1,000 attendees to discuss the future of creator marketing, highlighting the significant growth of the creator economy and its increasing significance in the marketing industry. As always, it was inspiring to see how the latest insights align with our mission at Community X SEEN (CXS) to drive an inclusive social beauty world. Here are some key takeaways that resonate strongly with our CXS vision: Content Creation at Scale: A recurring theme was brands' need for large volumes of quality content, produced efficiently. At CXS, our hyper-categorised creator community ensures we handpick creators perfectly aligned with brand values, producing culturally relevant content at scale. Authentic Brand-Consumer Connections and Community Building: The importance of long-term, genuine partnerships with creators was emphasised throughout the event, empowering creators whilst giving them creative freedom to tell stories which resonate with their individual audiences. Tim Coolican, CEO of Milk Makeup, captured this perfectly: "What resonates is when the creator gives the unique perspective that's personal, that's genuine, about why this product is worth knowing about and trying. So the brief is inspire, don't prescribe.” Our CXS team of social experts support and educate our community in their creator journeys, to inspire authentic content creation and conversation.   Balancing Brand and Performance Metrics: Measurement and showcasing the ROI of creator marketing was emphasised throughout the day, providing valuable insights into the importance of integrating both brand building and performance metrics in successful strategies. At CXS, we’re driven by data to prove clear ROI, enabling our brand partners to justify investments and build lasting brand value. E-Comm to S-Comm: The rapidly-growing opportunities for social commerce were acknowledged, and platforms like TikTok Shop are transforming the digital world, making it possible for the entire selling process–from awareness to conversion–to occur on a single channel. I'm excited to announce a powerful product roadmap for Q4 and beyond, with major social commerce launches coming soon. Stay tuned! Megan Luck, Product Lead, Community X SEEN

SEEN Group hosted Rihanna and VIP guests at Selfridges London, to celebrate the launch of Rihanna's debut haircare line, Fenty Hair, into its first ever UK retailer. The exclusive event showcased Fenty Hair’s reparative line, featuring nine haircare and styling products designed for all hair types, textures, and needs.   Bringing together SEEN Group’s experts across PR & Communications (Beauty SEEN), Influencer Marketing (Community X SEEN) and Brand Experience (SEEN BX), SEEN worked cross-divisionally to ensure a seamless and very successful launch event that well and truly took over the internet.   Carefully crafted by the Beauty SEEN team, Rihanna began her Fenty Hair journey at The Corner Shop, where she was interviewed by British Vogue, Indiyah Pollack, and Uche Natori, before creating social content with the UK’s biggest beauty influencer, Danielle Marcan. Following this, she met with a selection of influencer models casted by the Community X SEEN team who were positioned in the Corner Shop’s Fenty Hair Heaven Salon having their hair styled using Fenty Hair products.   Upstairs, the celebration continued as SEEN BX transformed the Selfridges VIP lounge into a London-inspired Fenty Hair party. The destination, Mane Street Station! SEEN BX concepted, designed and produced bespoke content sets including a tube carriage, iconic telephone box, edge styling hair salon and a complete Fenty Hair bar take over. 

We're thrilled to announce that SEEN Group has been named one of PR Net's Top 100 agencies for 2024.    This prestigious award, now in its fourth year, spotlights outstanding talent, innovation, and influence within the PR agency industry. We're honored to be included among such an impressive group of communications and marketing firms from across the globe. This award affirms our commitment to excellence in the beauty and personal care sector.   The PR Net 100 list was curated by an esteemed panel of industry leaders, including executives from Sotheby's, MOCA Los Angeles, IHG Hotels & Resorts, Hermes, Bloomberg Media, Goop, Bulgari North America, and Sephora.    This recognition validates our unique approach to beauty business transformation and acceleration across our four specialist divisions, supporting brands with everything from communications and strategy to influencer marketing and brand experience.    Thank you again to The PR Net - we look forward to celebrating with our fellow honorees at The Ned this September.

Last week, to kick off NYFW, SEEN Group US hosted an exclusive dinner party at Carbone in NYC with (MALIN+GOETZ) to celebrate the launch of the brand’s highly anticipated tomato home spray, which marks the expansion of the best-selling tomato franchise, and the return of the the twice-sold-out Tomato Candle.   This new launch pays a special tribute to the Founders Matthew Malin + Andrew Goetz’s passion for gardening and cooking at their Hudson Valley home and is inspired by a flourishing garden in late summer, complete with the fresh, verdant, and earthy scent of tomato. SEEN Group invited guests to take a seat at the tomato table and toast to tomato, with an event that was made possible by all divisions including SEEN Works, SEEN BX, Community X SEEN and Beauty SEEN.   SEEN Works created custom design and gifting elements, including co-branded, limited-edition MALIN+GOETZ x Carbone sauce jars for all guests, branded farmer’s market tote bags, bespoke recipe books with a custom recipe card and more. Our Brand Experience team, SEEN BX, led on event production, with curated creative elements throughout the space, including a tomato inspired tablescape, an involved tomato tower, tomato place cards, tomato ‘tini’s and more, for the ultimate tomato takeover of Carbone. Lastly, SEEN’s Communications team, Beauty SEEN, supported with a robust press office strategy highlighting both launch and event, securing top-tier features in key titles including Esquire, Food & Wine, Surface Magazine and more; with party coverage in NYMag.com/TheCut among other titles.   Running alongside this activity were strategic partnerships with lifestyle, home and culinary-focused creators to support the launch with beautifully curated content. The Community X SEEN team hand-selected five creators, who each highlighted the product’s efficacy by crafting engaging TikToks, Instagram Reels and Stories that captured the fresh, vibrant essence of the spray. From spritzing kitchens post-meal clean-up, to enhancing serene living spaces, their storytelling demonstrated how the tomato home spray transforms any home with its refreshing, clean fragrance. Each piece of content seamlessly integrated the spray into daily routines, offering an authentic and relatable glimpse into its benefits. The campaign garnered an impressive 3.05M+ impressions and reached 1.51M+ viewers, showcasing the powerful resonance of the launch across social media.

After recently welcoming Molton Brown to the SEEN Group portfolio, our UK Communications Team has been preparing to support the September launch of the new brand world, titled Artists of Note.   Artists of Note is a manifestation to Molton Brown’s commitment to creativity, craft and the human link between the perfumer and wearer. Fashion Designer, Nicholas Daley, Poet, Dr John Cooper Clarke and Jewellery Designer, Gala Colivet Dennison were the three British creatives who each imagined one the brand’s fragrance icons, through their vision and medium. An expression of the unique feeling and deeper meaning evoked by the scents.   To celebrate the Artists of Note launch, Beauty SEEN transformed 14 Cavendish W1 into a hub for cultural tastemakers, hosting an evening of brand immersion, conversation, and reverie centred around three celebrated fragrances - Re-Charge Black Pepper, Rose Dunes and Coastal Cypress & Sea Fennel.   As guests entered the fully branded venue, they were greeted with a "sip and spritz," stepping into a world of discovery. Art by Nicholas, Gala and John was on display, their studio spaces creatively reimagined through interactive installations. These immersive settings allowed guests to connect deeply with each artist’s craft and creativity.   Sculptural floral displays, intricate wall vinyls, and muted mid-century furnishings captured the essence of Molton Brown's new identity, paying tribute to the perfumers behind the three celebrated scents. The fragrances themselves infused the space, heightening the senses through key ingredients and notes woven throughout the event.   During the drink’s reception, guests mingled, explored the installations, and indulged in cocktails and canapés inspired by the fragrances. Four live artists were present, creating intricate bottle paintings based on guests’ interpretations of scent, memory, and culture. Each guest left with their own personalised fragrance, departing in branded Artists of Note taxis, after a memorable evening of creativity and celebration.

SEEN Group collaborated with its sister agencies Exposure and THREESIXTY to partner with Are You Mad, collecting and repurposing unwanted plastic during Plastic Free July. We are proud to have collected 36kg of plastic waste which will be repurposed by Are You Mad into new furniture for our event space and gallery.

SEEN Group is proud to welcome the iconic British fragrance brand Molton Brown to the agency’s UK portfolio. Renowned for its exceptional fragrances, from Fiery Pink Pepper to Coastal Cypress & Sea Fennel, alongside its commitment to quality through long-standing partnerships with renowned experts in their field, SEEN Group is proud to partner with the brand as it continues to nurture and grow its luxury, British fragrance credentials with the launch of the brand’s new world, ‘Artists of Note’.    Working across the multiple functions of the SEEN Group business, our partnership includes strategy, PR, eventing, and influencer marketing in collaboration with our Community X SEEN platform, all focussed on accelerating Molton Browns’ dedication to quality through sophisticated fragrance developed with world leading noses, alongside the iconic bath and body collections.

We're honored to be recognized among the best agencies in beauty by The PR Net. This acknowledgment is a testament to our team's dedication and expertise in the beauty and personal care industry. At SEEN Group, we pride ourselves on our deep knowledge, courageous thinking, and brilliant ideas. As a collective of beauty experts, we've built our reputation on providing top-tier creative and strategic counsel to some of the world's most renowned beauty brands. Our unique position in the industry stems from our innate understanding of the beauty category, consumer behaviors, and creator dynamics. With specialized divisions covering strategy, creative, communications, and beyond, we're equipped to lead beauty business transformation and acceleration on a global scale. We're constantly evolving to meet the changing needs of our clients. The recent addition of María Llanos, MPS as Senior Vice President, Marketing is just one example of how we're strengthening our leadership team to drive strategic growth and maximize storytelling efforts across all channels. Thank you The PR Net for including SEEN Group in your feature.