SEEN Group

This week, our PR and Brand Experience teams collaborated with Aesop to launch the brand's latest fragrance, Aurner, in an unconventional experience, driving the global creative vision to a New York audience of media and creators.   Defiantly embellishing Studio 525 NYC with blooms, our Brand Experience team used custom PVC draping with dynamic lighting design, bespoke steel finish styling to illuminate the immersive, multi-sensory event. The lab-inspired feel created an intentionally uncomfortable experience to showcase the poetic tension between tenderness and strength. To further experience these subverted expectations, we partnered with renowned food-art studio, Ananas Ananas, to bring the sensorial experience to the tastebuds. Mixing unexpected sound elements within the space, Aesop also debuted the limited-edition partnership with jeweler, Patcharavipa.   Our PR team curated a best-in-class media and creator guest list, inviting guests to learn from Aurner nose, Celine BAREL, in a unique, deconstructed manner.   Photos by Julia Clarke

We are thrilled to announce the latest skincare client to join SEEN Group US, Kate Somerville Skincare – the second Unilever Prestige brand, in addition to Living Proof, Inc., to join the SEEN Group US portfolio, reflecting the continued trust, collaboration and synergy between the companies. With over two decades of success and clinical expertise, Kate Somerville Skincare is the clinical-grade skincare brand dedicated to building skin confidence everyday, for everyone—no matter their age or skin concern. Kate Somerville expertly blends advanced science with targeted solutions to address specific skin needs and deliver visible, transformative results. SEEN Group's PR & Communications division will work with Kate Somerville on a robust press and communications strategy that highlights the brand heritage, product benefits, and efficacy. The team will showcase the brand's clinical expertise and iconic Medical Esthetics Clinic at industry events and cultural moments, beginning with New York Fashion Week and Awards Season.

As AI continues to shape the beauty industry in ways that are unique to its category, we’re having to constantly learn and revaluate it’s potential. But importantly, we’re also learning its limitations and rediscovering the necessity for human connection in some instances. Our Global Associate Beauty Director, Suzanne Scott, was thrilled to discuss this, plus so much more, with writer Amy Francombe as part of the Vogue Business ‘Beauty Run by Robots’ mini-series.  Read more at Vogue Business:

The Beauty Pop Up is the Gen Alpha & Gen Z ‘Big Day Out’ and it's redefining beauty retail. Our Senior Beauty Strategist, Chelsea Mtada, unpacks this shift in Campaign UK, revealing how pop-ups are no longer just shopping moments—they’re social currency. For younger consumers, these spaces offer an experience-first approach to beauty, blending entertainment, community, and exclusivity into a single, unmissable event. As Chelsea explains, brands that transform pop-ups into cultural destinations—where content, connection, and creativity collide—will win. Read her insights on the beauty pop-up boom and why it's not going anywhere anytime soon. Thank you Alessandra Scotto di Santolo for working with us on this.

We are thrilled to celebrate our expanding partnership with ZURU Edge and announce SEEN Group now represents being haircare as the Communications and PR agency of record in the US market.    With four years of success and explosive launches to market across MONDAY Haircare and DAISE Beauty, being haircare joins as the third brand from ZURU Edge entrusted to SEEN Group’s representation; reflecting the continued trust, collaboration, and synergy between the companies. being haircare reinforces SEEN Group’s shared vision and mission to champion inclusivity and accessibility in beauty industry wide.   Available exclusively at Walmart, being haircare is the first brand distributed in a mass retailer in the U.S. that allows people of all abilities with all hair types, textures, and needs to buy from one brand, in one aisle, on one shelf, at an accessible price point. The targeted line of haircare formulas caters to types 1A through 4C —from straight and fine to coily and coarse. Striving to create change, being haircare’s full collection features packaging intentionally designed to keep people with dexterity and vision challenges in mind, promoting a more user-friendly experience for all.    Our PR & Communications division will be igniting the being haircare brand story and driving wide-spread awareness via an explosive press office while proposing purpose-driven, impactful seeding and partnership opportunities demonstrating being haircare’s social conscience.

Meet SEEN BX, our recently rebranded Brand Experience and Events Division.   SEEN BX has been redefining what brand experiences can achieve, revolutionising how beauty brands connect with their audiences via original, dynamic, interactive and audience first activations. Uniquely positioned with expert beauty category knowledge to design experiences with every audience in mind, be that creators, consumers, press or beyond. The team has capabilities in international markets, spanning across all areas of event production and brand experience, with 2024 highlights that include the launch of Fenty Hair, consumer pop-ups with Garnier and Simple and large-scale press/influencer events with Shiseido, CeraVe and Vichy.   As SEEN BX continues to develop, welcoming new talent and expanding its global footprint, it marks an important moment for SEEN Group, ensuring the business remains at the forefront of beauty specialist experiential marketing, offering a unique blend of beauty expertise across Strategy, Creative and Production services.   Check out what we’ve been up to with our new showreel. 

This week we celebrated BYOMA’s third birthday in style at the 'Byoma Lab Live', a two-day immersive experience at Frameless in London, a fully interactive digital space which emphasized the brand's striking visuals and modern feel. The activity was split into two tailored events: an influencer dinner for 40 guests - including BYOMA’s community, top-tier skinfluencers, dermatologists, and beauty experts - and a press breakfast, catering to 25 top-tier beauty journalists. BYOMA's Product Development & Science teams were on hand to dive deep into the facts, product innovations, and brand storytelling to really drive BYOMA's science-backed credentials and showcase the brand’s latest innovation; Phyto Mucin Glow Serum.

We are thrilled to share that our proprietary influencer platform CXS has been featured on Influencer Intelligence in an insightful interview with our Senior Advocacy & Partnerships Director, Emma Alsop. The feature explores our journey as the first-ever community dedicated to connecting beauty micro and nano creators with global brands. Since launching in 2022, we've achieved remarkable growth: ➡️ Executed 75+ successful campaigns in our first year in the UK ➡️ Expanded into the US in June 2023, growing our community by 400% ➡️ Built a thriving network of nearly 20,000 creators across continents ➡️ Partnered with iconic brands like Charlotte Tilbury Beauty, Fenty Beauty, and rhode skin We are proud to share that we recently became a certified Creator Agency Partner on TikTok Shop, opening up new earning opportunities for our community members, and will also be expanding into Canada and Ireland in 2025. Thank you to Influencer Intelligence for sharing our journey so far. #InfluencerMarketing #BeautyIndustry #CreatorEconomy #CommunityBuilding #DigitalMarketing  

SEEN Group Trends Report: Scented Storytellers For wearers, scent is becoming a tool for personal expression and a means to defy trends. Does this mean we’re on the precipice of a social backlash, with viral, trending fragrances losing some of their cultural cachet? We explore this question in our annual trends report, The Season of Change.     For more information and to receive the full report, contact us at: seenworks@seengroup.com      #TheSEENSeasonofChange Suzanne Scott Chelsea Mtada

SEEN Group Trends Report: Hair Techsperts Quickly evolving technology, particularly AI, has the potential to completely transform the hair care industry, putting innovation in consumers’ hands that will allow them more control than ever before.     Read about this, plus more, in our annual trends report The Season of Change.     For more information and to receive the full report, contact us at: seenworks@seengroup.com #TheSEENSeasonofChange Suzanne Scott Chelsea Mtada